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How We Make Decisions: Three Perspectives
The document discusses decision-making in career choices, highlighting the impact of financial incentives, work environment, and personal values on employees' job satisfaction and employer preferences. It emphasizes that workers are increasingly attracted to jobs offering flexibility, location, and alignment with their personal identities. Ultimately, the text underscores the importance of organizational fit and meaningful connection between brands and consumers in shaping decisions.
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How We Make Decisions: Three Perspectives
- 1. How We MakeDecisions: Three Perspectives #indeedinteractive Art Markman Professor of Psychology and Marketing University of Texas at Austin Tara Sinclair Chief Economist Indeed Lance Koenig SVP Director of Strategy Mullen
- 2. Art Markman Professor ofPsychology and Marketing University of Texas at Austin #indeedinteractive
- 3. #indeedinteractive Career Choice The contextof choice vs. the context of work Successful hires require finding people who are a good fit to the organization
- 4. Easily Available Information Peoplefocus on what is easiest to talk about: Salary Responsibility Advancement Experiential factors may matter more for long-term satisfaction: The community Sense of common mission The neighborhood #indeedinteractive
- 5. Motivation and theWorkplace Which is dominant? #indeedinteractive Approach and avoidance What motivational mode characterizes employees?What is the emotional state of the people you meet? Happiness, joy, fulfillment, disappointment: Approach Fear, stress, anxiety, relief: Avoidance
- 6.
- 7. Economist’s View: People respondto incentives #indeedinteractive
- 8. #indeedinteractive The labor marketis unique: The supply – people – make choices
- 9. $0 $20,000 $40,000$60,000 $80,000 $100,000 $120,000 0% 10% 20% 30% 40% 50% 60% 70% 80% The Obvious: People respond to salary Healthcare Support Arts & Design Healthcare Practitioners Architecture & Engineering Production Education Food Prep Legal Management of employed would be wooed by another company by good pay (Source: Harris Poll)76%
- 10. People also respondto opportunity Over half of the variation of where job changers look can be explained by the share of job postings. More people search for jobs within a state from outside when it has more postings. One additional posting is associated with more than one additional external search. #indeedinteractive 51.4%
- 11. And, it’s notall about the Benjamins Good location would attract 51% of employed to a new job Flexible hours would attract 50% of employed to a new job “Part time” is one of the top ten search terms used by people currently employed in STEM occupations #indeedinteractiveSource: Harris Poll
- 12. One of thefastest growing searches for flexible work is for remote opportunities Jan 201 3 Jul 2013 Jan 2014 July 2014 Jan 2015 0 ShareofSearches #indeedinteractive Searches for “Remote”
- 13. Lance Koenig SVP Directorof Strategy Mullen #indeedinteractive
- 14. ” “ People’s buying decisionsare largely driven by brands which embody values that reflect their own. In other words, consumers aren’t buying the products that they like. They’re seeking out the brands that are like them. They’re choosing brands whose meaning reflects their own sense of identity, making a statement about who they are, and what they stand for. By choosing one brand over another, consumers are creating their own personal narrative, “This is who I am.” It is, in essence, a shared reality between company and consumer. #indeedinteractive
- 15. It’s no longerenough for people to believe that your product does what it promises. They want to believe in you and what you do. And they’ll go elsewhere if they don’t. #indeedinteractive
- 16. How We MakeDecisions: Three Perspectives #indeedinteractive Art Markman Professor of Psychology and Marketing University of Texas at Austin Tara Sinclair Chief Economist Indeed Lance Koenig SVP Director of Strategy Mullen
- 17. About Indeed More peoplefind jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. More than 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies (sources: SilkRoad & iCIMS). For more information, visit indeed.com. Learn more indeed.com/hire blog.indeed.com
Editor's Notes
- #6 Approach and avoidance Two motivational frames Which is dominant? What is the emotional state of the people you meet? Happiness, joy, fulfillment, disappointment –Approach Fear, stress, anxiety, relief—Avoidance What motivational mode characterizes employees?