The advertisement uses colorful and engaging layouts to attract audiences' attention. On the banner, the characters are positioned as if traveling toward the viewer, making the film seem interactive. The double page spread features the protagonist leading the other characters away from an explosion, identifying him as the hero, though he also looks frightened. Snapshots of characters like one in red imply a sense of anger and villainy. Unconventional formatting, like placing the text on the right page, keeps viewers engaged. The target demographic is identified as children through references to LEGO toys and bricks in the title.

1. LEGO MOVIE: Advertisement banner & Double page spread
The colour scheme of the banner is punchy and the spacing of the characters
creates the impression all of the characters are travelling towards the
audience therefore invading in the audience’s personal space and signifying
the film is interesting, action packed and explosive.
The use of the protagonist in the double page spread supports the
representation that he is the hero as her is leading the other characters as
they are running away from an explosion in the double page spread
advertisement. The fact that the protagonist here looks happy implies there is
a happy ending in the film. However it could be questioned as to whether this
character is the hero as he looks frightened in the double page spread.

2. EXTREME CLOSE UP ANALYSIS
OF PAGE LAYOUT
The use of snap shot images of the ‘Lego movie’ informs the
audience of the main characters for example the character in the
largest photo is dressed in red and the photo has been tinted red
therefore signifying there is a sense of anger and evil therefore the
character is likely to be the villain. The text of the double page
spread is unconventionally advertised on the right hand page due to
the large title on the first page. The text has been written in
conventional columns of text. The page layout is basic the text has
been written in black apart from the illuminate which has been
written in green.
At the footer of the page the release date of the filmas well as the
empire logo the date of the magazine month and the page number
A yellowbannerhasbeenusedaround
the uppertop of both double pages.The
designisconventional tothe style of the
Legotoy therefore signifyingalinkand
that the filmisbasedaroundthe
enjoymentwithplayingwithLegotoys
therefore the targetdemographicis
children.The title ‘Newkidonthe
blocks’the word ‘Blocks’hasbeen
writteninLegotherefore establishinga
linktochildrenagain. The use of the
protagonistpokinghisbodythroughthe
‘O’shape signifiesthe film
predominantlyfollowshischaracters
story.The slogan/subtitledescribethe
protagonistEmmetasan average person
therefore allowingthe cinemasaudience
memberstoidentifywiththe protagonist
whois portrayedasa superhero.

3. Feature box usedonevery
page
Subtitle description
underneaththe title
The use of a large image
capturesthe audience’s
attention
The use of small images
at the bottomof the page
like acartoon script
showsthe journeyor
storyof the film
The title islarge and
bulkythe greencolour
reflectsthe tonesof the
large image andlinksto
the quote inthe centre of
the text
Page numbersas well asthe
date and yearof the
magazine publishedversion
can be foundat the bottom
of bothpagesas well asthe
empire name

4. Circularbubblesof textsare usedto
capture your attention.
A large image hasbeenusedat the top
of the page on the lefthandside.
The texthas beenwrittenincolumns
howevershapesaroundthe images
Informationandfacts can be foundon
the right handside of the page
The title isboldand punchythe use of
a white bannermakesthe textstand
out more
A bannerhasbeenusedrunningdown
the lefthandside of the leftpage
showinguswhere the textstartsand
the colourof the line isthe same as
the titlesandisattachedto the title
therefore signifyingaconnection
The page numberscanbe foundon
the bottomof bothpageslike onthe
previouspagesandthe feature banner
has beenreplacedforonsignifyingthe
filmcouldbe seeninthe cinemaat the
time of the publishedcopyof the
magazine
Illuminate;boldfirstletteratthe beginningof the text
conventionallyusedinmagazine articlesandnewspapers