I have looked at channel fours design and compared it to my own images which I have edited.

1. This screen shot connotes my developmental though process of editing; my comparison of using a black filter
in comparison to the original colour of my footage; I have chosen to use a black and white filter over all of my
footage for my documentary as I feel it is a more effective use of colour the footage looks harsher and more
exposed therefore I believe the style will appeal to my target demographic especially as in my questionnaire a
lot of the people said they liked the style and use of old footage in documentaries and by using a black and
white colour scheme I am re-creating the old footage style.
I have screen shot this image from my a footage clip which will be shown in the documentary, I
have edited this screen shot image to enhance the colouring of my mums face by correcting the
colour exposure and shadows in contrast. The extreme close up of my mums eye symbolises the
audience are looking into my mums past through the documentary. I have edited the Channel
four logo into the right top corner to show my understanding of a colour palette the black and
white contrast and enhance the colour mood of the image which is one with dark themes.
In future images I can edit the images by looking at black and white along with different colour
filters which could be used over the image to represent an emotion or theme surrounding the
image for example I have looked at the programme desperate housewives in this image I like the
use of vibrant and punchy tones of pink and green which are harmonies however do also
contrast each other. Therefore I will experiment with the use of the colour pink, blue and green.

2. This image has been edited in
a black and white style the
colours reflect raw emotions
which are evident in my
documentary the colour style is
also has a reflective continuity
as the documentary’s footage
is going to have been edited
using a black and white filter in
final cut express called
grayscale. I believe the
coloured copy on the first page
is more lifelike and striking in
some ways as the image in
colour highlights my mum’s
eyes and makes the image
looks more professional by
using black and white in this
image you are not able to see
the colouring detail. Therefore I
am still undecided about the
predominant image I am going
to use as the programme
banner and on the double page
spread and newspaper article.
This second image has been
edited using a blue filter on this
word document. The image
has a cold and distant emotive
atmosphere when you look at it
however you are able to see
more detail and the use of blue
also allows the image to have
highlights which are more
visible.
In this third image the use of a
pink filter is rather over
powering and unappealing ,
the colour also makes me think
of a carton and may connote
that the documentary is more
than a mockery than a
documentary therefore this
image would not be suitable for
use. However a benefit to this
colour is that if I was to use this
image it would signify that my
documentary is targeted at a
female audience specifically.

3. Colour pallet used on Channel four’s logo:
http://www.channel4.com/about_c4/styleguide/downloads/C4StyleGuide1.1.pdf
I have screen grabbed the image so that I am aware of the different combinations furthermore
when I am creating my newspaper and double page spread I will be aware of the key colour
schemes used I will also be able to compare the colours I use to these colours so that my logo
looks as authentic as possible. I plan on screen grabbing a scene from a clip in my documentary
and then editing the image and pasting the channel 4 logo on top of the clip. Furthermore writing
the title of the documentary in the channel 4’s font style so that my documentary is as realistic as
possible. I would like to also create a programme banner like the ones which are used on the 4OD
website to advertise a show and what time or day the programme will be shown, I can experiment
with different font colours and the titles colour scheme which should reflect on the images colours.
I have not yet decided whether I wish to advertise the documentary in my magazine double page
spread and newspaper in colour or in black and white like the documentary. However through the
development of my editing of images I could cut up different portions of the same photo and
combine different colour schemes.
Much like this banner from the
programme; ‘Seven days’. The merging
of photos represents a changing identity
and could link to my mum questioning
her own identity on the journey of
filming the documentary.

4. This green edited image is rather striking however the colour; ‘green’ could be associated with
jealousy and envy which is not the message I want to signify to my audience. The colour is also
rather over powering and can link to this banner of the Desperate Housewives.
This poster uses a pink, white
and green colour pallet, the
use of a pink is linked to the
characters clothing and
further signifies to the
audience the programme is
targeted at a female
audience. The title font style
is based on channel fours
advertising style, the title of
the programme has been
written in white and can be
linked to various objects in
the photo such as the
woman’s white gloves and
the white picket fence
The Channel 4 logo
has been styled in a
pink colour scheme
reflecting the
predominant colour
of pink, the darker
tones of the logo is
in black and links in
with the background
colour of the trees
in shadows. Other
colours the font
could use would be
green and white
however I believe
the colour is
appropriate as the
logo is able to tie in
all of the different
colour schemes.
A brands identity is predominantly in
their logo and colour scheme,
generally a logo is located in the
bottom right hand corner of a page
however Channel four have chosen
to place their logo in the centre right
of the page this reinforces the unique
style of the brand further.
Channel fours typeface is called C4.
The font style is available onpc’s and
mac’s.
Therefore it would not be
an appropriate choice for
my documentary; however
the development of editing
the different images and
using different colour
schemes signifies my
development of editing and
my understanding of how
colour is used in media
texts.