The document outlines an empathy map designed to capture customer perspectives, focusing on their thoughts, feelings, preoccupations, environmental influences, behaviors, and needs. It aims to identify pain points and success measures to inform business strategies. The information is adapted from Xplane.

1. Designed for: Designed by:
Business Model - The Empathy Map Date:
Customer Perspective: Interation:
What does she
THINK and FEEL?
what really counts
major preoccupations
worries & aspirations
What does she
What does she SEE?
HEAR?
what friends say
environment
friends
what the markets offers
what boss says
what influences say
What does she
SAY and DO ?
attitude in public
appearance
behavior towards others
PAIN GAIN
fears, frustrations, obstacles “wants”/needs, measures of success, obstacles
www.XPLANE.com Adapted from XPLANE. XPlane.com