NLP And Social Media

GILL SABATTI AND GILL DAVIS
CITY BUSINESS LIBRARY
WEDNESDAY 7 SEPTEMBER 2011

Introduction to NLP
History and background
Definition of what it is
4 Principles of NLP
Overview of Social Media
Key trends and top sites in Social Media
Understanding sensory language in top sites
Japanese poetry and Social Media
How to use NLP as a language of influence

© 2011 Gill Sabatti and Gill Davis. Mind Mosaics - www.mindmosaics.com. All rights reserved. 2

Shake hands / Hug!
Name
Someone you would like to meet in history
and why
OR

3 successful things you have done or have
observed someone doing recently that you
would have liked to have done


N: Neuro
Exploring the mind

L: Linguistic
Using language to create results

P: Programming
The sequence of steps


1970 California:
Richard Bandler and John Grinder
Virginia Satir Different styles
Fritz Perls similar underlying
Milton Erickson patterns


Conscious Unconscious
7 +/- 2 Everything else
Asks why Knows “why”
Aware of now Storehouse of all
Voluntary movements memories
Verbal Involuntary movements
Tries to understand Non verbal
Directs outcome Knows solution
Thinking Expediates outcome
Waking Feeling
Logical Sleeping, dreaming
Intuitive, associational

© 2011 Gill Sabatti and Gill Davis. Mind Mosaics - www.mindmosaics.com. All
rights reserved. 7

1. First, know what you want. In any situation,
have a clear outcome of what you want to
achieve
2. Be aware and alert. Have sufficient sensory
awareness of yourself and others to know
when you are moving towards or away from
your outcome.
3. Have sufficient flexibility to be able to keep
chancing your behaviour until you get your
outcome.
4. Take action now!

http://www.worldpress.org/map.cfm

2011 Gill Sabatti and Gill Davis. Mind Mosaics - www.mindmosaics.com. All
rights reserved. 9

POSTURE: Straight, upright, head & shoulders back.

BODY TYPE: Thin or obese.
MOVEMENTS: Quick, jerky, abrupt.
BREATHING: Shallow, high up in chest.
EYES: Above others, looking up across the
top.
VOICE: High, clear, fast, loud, from throat.
PHRASES: Can you picture this scenario
Keep an eye on this

POSTURE: “Telephone,” head tilted to one
side
BODY TYPE: Varied, no generalizations
MOVEMENTS: Inconsistent, loose & tight
BREATHING: Full range, chest to abdomen
EYES: Level, move side to side, down & away
VOICE: Melodic, rhythmic, variable
PHRASES: How does this sound to you?
Does it strike a chord?

POSTURE: Curved, bowed. Head & shoulders
down
BODY TYPE: Soft, thin, rounded or athletic.
MOVEMENTS: Loose and flowing.
BREATHING: Low in abdomen, right in
diaphragm.
EYES: Below others, looking down & to right.
VOICE: Low, airy, slow, soft, from the abdomen.
PHRASES: Do you have a feel for this?
Does it grab you?


On my way to the course today I saw / heard
/ felt …


In pairs

1 person talks about a recent event / holiday

The other person listens

Write down the sensory words you hear


Video

Source: www.mashable.com/2010/05/07/social-media-stats-video/


Why – features and benefits
What – different types of social media
How – can you use it - apps?
Alternative uses (what if)


More than half the world’s population Ashton Kutcher and Britney Spears
is under 30 - 96% of Millennials are on have more Twitter followers than the
a social network populations of Sweden, Israel,
Facebook tops Google for weekly US Switzerland, Ireland, Norway and
Internet traffic; facebook added more Panama
than 200 million users in less than a YouTube – 2nd largest search engine -
year (Google+ added 25 millions users during the 4+ minutes of the video,
in less than two months) more than 100 hours worth of video
1 billion iPod apps downloaded in nine has been uploaded to YouTube
months Amazon sold more electronic books
Online students outperform those for Kindle than physical books at
receiving face-to-face education Christmas

80% of companies recruit via social If you were paid $1 for each
media – 95% of which is via LinkedIn Wikipedia article, you’d make
$1,712.32 per hour
50% of mobile Internet traffic in the
UK is on Facebook There are over 200 million blogs; 34%
of posts are about products & brands
Women aged 55 – 65 = growing
number of users 78% of [online] consumers trust
recommendations more than adverts

2011 Gill Sabatti and Gill Davis. Mind Mosaics - www.mindmosaics.com. All
rights reserved. 20

Reach – decentralised access to small or large
audiences
Accessibility – anyone with access can
operate the means of social media
production
Immediacy – virtually instantaneous
Impermanence – can be altered by editing
and comments
Expert status


A group of Internet-based applications that
build on ideological and technological
foundations of Web 2.0 and allow the
creation and exchange of user-generated
content (Andreas Kaplan and Michael
Haenlein)
A common thread running through all
definitions of social media is a blending of
technology and social interaction for the co-
creation of value
[Consumer Generated] Media for social
interaction

SITE UNIQUE VISITORS

FACEBOOK 700,000,000

TWITTER 200,000,000

LINKEDIN 100,000,000

MY SPACE 85,500,000

NING 60,000,000

GOOGLE+ 32,000,000

Source: www.ebizmba.com/articles/social-networking-websites


FB PAGE LIKES as at 06/09/11
FACEBOOK 52,157,743
COCA-COLA 34,052,371
TOY STORY 3 24,594,491
OREO 22,965,414
RED BULL 22,221,959
JONES SODA 790,245
BURT’S BEES 683,303
TRAVEL CHANNEL 255,072
LIVE SCRIBE 113,227
UNO CHICAGO GRILL 111,048

Source: www.socialexaminer.com/top-10-facebook-pages


Get a plan – create an editorial guide and stick to it!
Check in daily and have a routine
Involve your audience - ask questions – let your fans talk
about themselves so you can learn from them and find out
what they want
Create fun contests, giveaways and promotions – find free
to low cost stuff to give away on the Internet (PLR –
private label rights)
Model the best from the large and small
Create custom tabs that reflect what you are about
Include interaction – games, video, pictures, imagery,
voting / polls, sharing – Twitter and Facebook
Sell products / services (Toy Story / Live Scribe)
Call to action – page Likes!

Why would someone buy your product /
service?
What is your product / service?
How does your product / service work or how
will it help your audience
What if there were other uses for it?


Make money Have great
Save money relationships
Save time Impress others
Save effort Belong to a special
Feel secure / be group
safe Help the family
Become healthier Be appreciated
Be more attractive Have a great social
/ look younger life

2011 Gill Sabatti and Gill Davis. Mind Mosaics -

CUSTOMER TRAFFICE TO
WEB SITE BRAND EXPOSURE SEO
COMMUNICATION YOUR SITE

☺ ☺

☺ ☺

☺

☺

☺ ☺ ☺

Source: mashable.com/2011/03/11/social-media-marketing-chart/


A personal website on which an individual records
opinions, links to other sites etc. on a regular basis
A shared on-line journal where people can post diary
entries about their personal experiences and hobbies;
"postings on a blog are usually in chronological order“
A blog (a blend of the term web log) is a type of website or
part of a website.
Blogs are usually maintained by an individual with regular
entries of commentary, descriptions of events, or other
material such as graphics or video.


2011 Social media, Internet, SEO Entertainment, Business,
Rank
Blogs Technology, Politics
1 Social Media Examiner The Huffington Post
2 Ignite Social Media TechCrunch
3 Mashable Mashable!
4 Search Engine Land Endgadget
5 SEOmozBlog Gizmodo
6 Local SEO Guide Think Progress
7 Hub Internet Marketing Blog The Daily Beast
8 Occam’s Razor Gawker
9 ViperChill Business Insider
10 Find and Convert The Next Web

Sources: http://www.ignitesocialmedia.com/announcements/using-data-to-rank-2011s-top-20-internet-social-media-and-seo-blogs/
www.technorati.com/blogs/top100


Mind opener /Hook
Frame of reference
Create awareness of product / services /
marketing
Process
Piece of text
300 – 500 words
Point of benefit story


What is the point you want to make?
Think of title and ending
Verb in title
Key words
Gain rapport artfully vague language
Tag questions
Use stories – nestle key point in between
Create nested loops
Metaphors
Leave overnight before publishing

Japanese poetry consisting of 3 lines and 17
syllables
1st line – 5 syllables
2nd line – 7 syllables
3rd line – 5 syllables
Syllable = how many times you clap to the word
or how many times your chin goes down when
you say it.


Write what you see
Emotions expressed as concrete images
What you feel should be in the haiku
Something you want to say to others: “Hey look at that”
Refer to seasons
Add contrast or comparison
One idea in first two lines, then switch for last line
Or
One idea in first line then switch for last two lines
Based on 5 senses – about things you can experience not
interpretation or analysis
Use sensory words


The ugly duckling
In spring, dances like a swan
Set positive goals

Sun, rain, wind and snow
Vivaldi: The four seasons
Use all your senses

Pirouetting leaves,
Winds whispering in the air
Team work gets results

www.mindmosaics.com
Gill Sabatti - gillsabatti@mindmosaics.com
Gill Davis – gill@mindmosaics.com


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