The document summarizes a workshop on designing a mobile app to help consumers find more interesting TV shows to watch. Participants were split into teams and given 60 minutes to generate ideas and features. They then had 15 minutes to create business models and customer journey prototypes. The teams then had 2 minutes each to present their concepts, followed by 1 minute of Q&A. The workshop emphasized fast design and collaboration over polished outcomes.

1. Designing stuff that matters FAST
Eewei Chen Darius Kumana
www.eewei.com www.kumana.co.uk
@ultraman @dariuskumana
@ultraman / @dariuskumana / @UXBristol / #UXBristol

2. Customer Segment
Thinking and feeling
What is important to the customer?
What are his hopes, dreams,
fears?
Seeing
What does the customer’s
environment look like?
Hearing
What influences
the customer?
Pains Gains
What obstacles or challenges
does the customer have? What does he hope to acheive,
and how might he measure
success?
What?
This work is licensed under the
Creative Commons Attribution-Share
To view a copy of Alike 3.0 Unported License.
or send a letter to Creative Commons, this license, visit http://creativecommons.org/licenses/by-sa/3.0/
171 Second Street, Suite 300,
San Francisco, California, 94105,
USA.
Form Who?
Challenge
Issue a
challen
60 minutes
ge
Behavi
ours, m Which?
otivati
o ns, bar
riers
180 mi User jo
Wow! nutes urneys
Really?
Why? How?
@ultraman / @dariuskumana / @UXBristol / #UXBristol

3. This is gonna feel rushed ;-)
But don’t worry...
@ultraman / @dariuskumana / @UXBristol / #UXBristol

4. ... We have guns!
“If shot - die dramatically.”
@ultraman / @dariuskumana / @UXBristol / #UXBristol

5. The Challenge...
Design a mobile app to help
consumers find more interesting
things to watch on TV
@ultraman / @dariuskumana / @UXBristol / #UXBristol

6. Some Context
See your stuff
@ultraman / @dariuskumana / @UXBristol / #UXBristol

7. Jeff
No Time
Boring
I research on IMDB, movie
blogs and You Tube but it I donʼt just want to watch
takes so long. I want a the latest, most popular
service that can save me movies. I want to be
time. surprised by a good movie I
have never seen before.
Jeff can’t find anything to watch on TV
Can’t socialise Not in the Mood
I find it frustrating that I I may not always want to watch
canʼt easily socialise with an action movie. I may be in the
friends whilst watching tv. mood for a romantic comedy
instead. It should know how I feel.
http://aaronwyoung.blogspot.co.uk/
@ultraman / @dariuskumana / @UXBristol / #UXBristol

8. nature school
commute
home
shopping
web mobile work
dining
play
Think Big
exercise
Think Holistic
24/7
hobbies
sleep
cinema
family
friends tv sport
holiday
toilet
@ultraman / @dariuskumana / @UXBristol / #UXBristol

9. Smaller screens
Heterogenous hardware
Limited input capabilities
Performance
Time and location
Battery-life
You are designing for Mobile...
Voice activation
Location-aware
Touch & gestural interfaces
Hardware and sensors
@ultraman / @dariuskumana / @UXBristol / #UXBristol

10. Competition
Today’s consumers can watch TV on demand
whenever and where ever they want. They
also support their TV watching experience by
interacting and socialising on smart phones,
laptops and tablets.
@ultraman / @dariuskumana / @UXBristol / #UXBristol

11. Trends & opportunities
Mobile payments
Social media
Point & Know
Mobile advertising
Crowd sourcing
Second screen
Gamification
DIY Health
Geo-Location
Sentiment analysis
@ultraman / @dariuskumana / @UXBristol / #UXBristol

12. Get ready!
Work fast
No right or wrong
Be positive
Collaborate but delegate
Breadth not Depth
Have fun
Challenge the status quo!
@ultraman / @dariuskumana / @UXBristol / #UXBristol

13. Form 4 teams
Cross-functional
1 person needs to draw
10/15 @ultraman / @dariuskumana / @UXBristol / #UXBristol

14. Understand Jeff
Pro
acc g ram
tha ess f me g
t a rom uid
lso e
con smar he c
tro tp an
IDE ls h hon
IDAE is T e
IDAE V
IDAE
IDAEA Quick wins Differentiator
Impact
IDE
IDAE
IDAE
IDAE
IDAEA Building
GO Bin it
AL blocks
IDE
IDAE
IDAE Difficulty of Implementation
5 remotes IDAE
GO GOAL IDAEA
on my table! AL
15 mins, GO!
Generate Ideas & Features to help Jeff
Prioritise features
15/03 @ultraman / @dariuskumana / @UXBristol / #UXBristol

15. Business model canvas
Programme guide he can
http://www.businessmodelgeneration.com/canvas access from smart phone
that also controls his TV
EPG provision SEM and SEO User control
from a single
device
Ability to Jeff wants to
automatically save time
find and play finding
TV programs something to
from a mobile watch
device
Marketing Mobile
TV
SEM keyword Pay for movie
purchasing (-$) previews (+$)
1/15 @ultraman / @dariuskumana / @UXBristol / #UXBristol

16. Customer journey prototype
Programme guide he can
access from smart phone
that also controls his TV
Start Consume Find Learn Belong Monetise
15 mins, GO!
15/5 @ultraman / @dariuskumana / @UXBristol / #UXBristol

17. Presentation prep!
For people who need information on
the move, the Apple iPhone is a
SmartPhone that lets you access
your email and internet , unlike the
Palm Treo , the Apple iPhone
removes the fixed keyboard to give
you 40% more room to email and
browse the internet
+ Strapline “Reinventing the phone”
5 mins, GO!
Elevator Pitch, Prototype walkthrough
Tell a story. Role-Play? TV Ad?
5/3x4 @ultraman / @dariuskumana / @UXBristol / #UXBristol

18. 1. The problem 6. Technology
2. Elevator pitch 7. The competition
3. Market opportunity 8. Marketing plan
4. Your solution (prototype) 9. The team
5. Business model 10. Money / Milestones
How to pitch an investor
Thanks Dave Mclure! @500Startups
@ultraman / @dariuskumana / @UXBristol / #UXBristol

19. Presentations
2 mins + 1 min Q&A GO!
@ultraman / @dariuskumana / @UXBristol / #UXBristol

20. What we did not do
Usability testing Business Model Canvas Graphic design prioritisation
Marketing plan Story map
wire frames
Resource, cost and delivery plan
Story writing and estimation HTML prototype
@ultraman / @dariuskumana / @UXBristol / #UXBristol

21. Thank you. Questions?
Alex Osterwalder
@business_design
http://www.businessmodelgeneration.com/
Dave Gray Luke Hohmann
@davegray @lukehohmann
http://www.davegrayinfo.com http://innovationgames.com
Eewei Chen
@ultraman
http://designrecip.es
@ultraman / @dariuskumana / @UXBristol / #UXBristol