7. THE DNA OF BRANDING
D - Dependable over Time
- Novel enough that it stands out
N from among the rest
A
8. THE DNA OF BRANDING
D - Dependable over Time
- Novel enough that it stands out
N from among the rest
A - Full of Attitude
See Mark Sanborn for more on the DNA of Branding
30. Authentic | Icon | Playful
Invested in her personal brand
Consistent through the years
Differentiates herself from
EVERYONE ELSE
Fully Branded from singing to
Dollywood to Apparel and more
Relevant and appeals to all
generations
31. UNIQUE | SINCERE | COURAGEOUS
You either love her or hate
her and that is brilliant
CONTROVERSIAL: she
pushes the envelope and
writes her own rules
She controls her
story and drives her
personal image/brand
100% loyal to her
fans or “little
monsters” as she
calls them
32. ADVENTURER | RISK-TAKER | RULE BREAKER
Loves what he does and has a sense
of humor about business & life
Makes himself accessible: facebook,
blog, twitter, etc
Taps in to his creativity and
applies it to his personal brand
Does things his way and
resists conventionality
33. TRANSPARENT |
PERSONAL |
On Connecting What You Do With Who You Are…
“A business has to be involving, it has to be fun, and it has to exercise your
COMPASSION
creative instincts.” Richard Branson
Makes herself three
dimensional to everyone
Relatable: people identify
with her struggles and
challenges
Relatable: people identify
with her struggles and
challenges
Has a mission and
shares it
34. DREAMER | VISIONARY |
GAMECHANGER
Committed to
communicating effectively;
considered one of the BEST
Presenters in the world
Uncompromising even
when it means making
people mad
Led by a vision and
attaches a vision to EVERY
product he produces
36. #1
ASK 5 TO 10 CLIENTS,
CUSTOMERS, EMPLOYEES,
ETC TO DESCRIBE YOU IN
THREE WORDS. LOOK FOR
PATTERNS.
37. SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED
#1
ASK 5 TO 10 CLIENTS,
CUSTOMERS, EMPLOYEES,
ETC TO DESCRIBE YOU IN
THREE WORDS. LOOK FOR
PATTERNS.
38. #2
START USING YOUR THREE
WORDS. PUT ON YOUR
BUSINESS CARD, MARKETING
MATERIALS AND OTHER HIGH
VISIBILITY PLACES
39. SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED
#2
START USING YOUR THREE
WORDS. PUT ON YOUR
BUSINESS CARD, MARKETING
MATERIALS AND OTHER HIGH
VISIBILITY PLACES
40. #3
SET ASIDE 1 TO 2 HOURS A
WEEK TO WORK YOUR
BRAND. INVEST TIME WRITING
A BLOG POST, CREATING
GREAT CONTENT ON YOUR
FACEBOOK PAGE AND OTHER
PLACES WHERE YOU CAN
SHARE YOUR STORY
41. SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED
#3
SET ASIDE 1 TO 2 HOURS A
WEEK TO WORK YOUR
BRAND. INVEST TIME WRITING
A BLOG POST, CREATING
GREAT CONTENT ON YOUR
FACEBOOK PAGE AND OTHER
PLACES WHERE YOU CAN
SHARE YOUR STORY
42. #4
FIND TWO TO THREE BRANDS
(PERSONAL OR BUSINESS)
THAT INSPIRE YOU. FOLLOW
THEM RELIGIOUSLY AND
LEARN FROM THEM. OVER
TIME YOUR BRAND WILL
IMPROVE TOO!
43. SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED
#4
FIND TWO TO THREE BRANDS
(PERSONAL OR BUSINESS)
THAT INSPIRE YOU. FOLLOW
THEM RELIGIOUSLY AND
LEARN FROM THEM. OVER
TIME YOUR BRAND WILL
IMPROVE TOO!
44. #5
INVEST. WHETHER IT IS
WORKSHOPS, READING A
BOOK, FINDING A MENTOR OR
HIRING SOMEONE--YOU MUST
BE WILLING TO INVEST TIME
AND MONEY TO GROW YOUR
BRAND.
45. SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED
#5
INVEST. WHETHER IT IS
WORKSHOPS, READING A
BOOK, FINDING A MENTOR OR
HIRING SOMEONE--YOU MUST
BE WILLING TO INVEST TIME
AND MONEY TO GROW YOUR
BRAND.
46. SHARE YOUR STORY on the
Bravo CC Facebook Page
and WIN a free fall workshop!
It’s EASY. Go to
Hi Bravo CC! Loved the Branding Keynote
www.facebook.com/bravocc today. My personal brand story is all about
like the page ORGANIZATION. I have found that a lot of
people are running on empty these days due to
then leave a comment about hectic and overwhelming schedules. I work
your personal OR business with each client to show them how to organize
their personal + professional lives for better
brand story by SEPTEMBER results. My three words are simple: ORGANIZE
1ST, 2012 | EMPATHIZE | REALIZE. I am a natural
empathizer and can relate to anyone. I help
them get organized to they can realize their
Winner will be announced on dreams and goals.
September 5th!
47. SHARE YOUR STORY on the
Bravo CC Facebook Page
and WIN a free fall workshop!
It’s EASY. Go to
Hi Bravo CC! Loved the Branding Keynote
www.facebook.com/bravocc today. My personal brand story is all about
like the page ORGANIZATION. I have found that a lot of
people are running on empty these days due to
then leave a comment about hectic and overwhelming schedules. I work
your personal OR business with each client to show them how to organize
their personal + professional lives for better
brand story by SEPTEMBER results. My three words are simple: ORGANIZE
1ST, 2012 | EMPATHIZE | REALIZE. I am a natural
empathizer and can relate to anyone. I help
them get organized to they can realize their
Winner will be announced on dreams and goals.
September 5th!
48. READ THE BOOK Find Your Plan for
Personal and Professional Happiness
FOLLOW BRAVO CC
What’s YOUR
ON FACEBOOK Plan BE?
www.facebook.com/bravocc
GET SMART WITH
BRAVO CC’S FALL
WORKSHOP LINEUP LIBBY SPEARS
49. READ THE BOOK Find Your Plan for
Personal and Professional Happiness
FOLLOW BRAVO CC
What’s YOUR
ON FACEBOOK Plan BE?
www.facebook.com/bravocc
GET SMART WITH
BRAVO CC’S FALL
WORKSHOP LINEUP LIBBY SPEARS
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THANK YOU! for taking a look
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PLEASE like this presentation, tweet
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