The document emphasizes the importance of personal branding, suggesting individuals need to be the 'CEO' of their own brand by defining their unique attributes. It provides actionable steps for improving personal branding, such as identifying three key words to describe oneself, investing time in brand development, and learning from inspiring brands. The content also includes examples of successful branding strategies used by notable figures.

1. ME,
Inc.

2. ME,
Inc. To be in business today,
your most important job is
to be head marketer for
the brand called You.”
Tom Peters, Super Smart
Guy

3. “
“

4. “
branding
all of us need
to understand the
importance of
YOU are
the CEO
“
of BRAND
YOU!

5. THE CHAMPS

6. D
N
A

7. THE DNA OF BRANDING
D - Dependable over Time
- Novel enough that it stands out
N from among the rest
A

8. THE DNA OF BRANDING
D - Dependable over Time
- Novel enough that it stands out
N from among the rest
A - Full of Attitude
See Mark Sanborn for more on the DNA of Branding

10. Find YOUR Three Words

11. Find YOUR Three Words
I AM.....

13. Accomplish Decide Give Play Stand
Acquire Defend Grant Possess Summon
Adopt Delight Heal Practice Support
Advance Deliver Hold Praise Surrender
Affirm Devise Identify Prepare Sustain
Alleviate Direct Illuminate Present Take
Amplify Discover Implement Produce Tap
Appreciate Discuss Improvise Progress Teach
Ascend Distill Integrate Promise Team
Associate Distribute Involve Promote Touch
Believe Draft Keep Provide Trade
Bestow Dream Know Pursue Translate
Brighten Drive Labor Realize Travel
Build Educate Launch Receive Understand
Call Elect Lead Reclaim Use
Cause Embrace Liberate Reduce Utilize
Claim Enjoy Light Refine Value
Choose Encourage Live Reform Venture
Coach Endow Love Regard Verbalize
Collect Engage Make Relax Work
Combine Enhance Manifest Relate Worship
Command Enlist Master Release Write
Communicate Enliven Mature Rely Yield
Compel Entertain Measure Remember
Compete Enthuse Mediate Renew
Compliment Excite Mentor Resonate
Compose Explore Model Respect
Conceive Express Mold Restore
Conquer Extend Motivate Revise
Confirm Facilitate Move Sacrifice
Connect Finance Negotiate Safeguard
Consider Forgive Nurture Satisfy
Contact Foster Open Save
Construct Franchise Participate Sell
Continue Further Pass Serve
Counsel Gather Perform Share
Create Generate Persuade Speak

15. 2
Think Like a Volvo. Not a Mercedes
(if someone else owns the word, let them have it!)

17. GREEN

18. “We are THE Low Fare Airline”

19. 3
CONSISTENCY
CONSISTENCY &
CONSISTENCY
“We are THE Low Fare Airline”

21. DIFFERENTIATE YOURSELF
4

23. Do YOUR three words
look like everyone else’s?

24. INSPIRED CREATIVE SMART

25. e d
Wim n ?
O t pe AN D
H ch s R
u ou rB
m y ou
d o ny
o

26. e d
Wim n ?
O t pe AN D
5
H ch s R
u ou rB
m y ou
d o ny
o

29. STUDY THE MASTERS

30. Authentic | Icon | Playful
Invested in her personal brand
Consistent through the years
Differentiates herself from
EVERYONE ELSE
Fully Branded from singing to
Dollywood to Apparel and more
Relevant and appeals to all
generations

31. UNIQUE | SINCERE | COURAGEOUS
You either love her or hate
her and that is brilliant
CONTROVERSIAL: she
pushes the envelope and
writes her own rules
She controls her
story and drives her
personal image/brand
100% loyal to her
fans or “little
monsters” as she
calls them

32. ADVENTURER | RISK-TAKER | RULE BREAKER
Loves what he does and has a sense
of humor about business & life
Makes himself accessible: facebook,
blog, twitter, etc
Taps in to his creativity and
applies it to his personal brand
Does things his way and
resists conventionality

33. TRANSPARENT |
PERSONAL |
On Connecting What You Do With Who You Are…
“A business has to be involving, it has to be fun, and it has to exercise your
COMPASSION
creative instincts.” Richard Branson
Makes herself three
dimensional to everyone
Relatable: people identify
with her struggles and
challenges
Relatable: people identify
with her struggles and
challenges
Has a mission and
shares it

34. DREAMER | VISIONARY |
GAMECHANGER
Committed to
communicating effectively;
considered one of the BEST
Presenters in the world
Uncompromising even
when it means making
people mad
Led by a vision and
attaches a vision to EVERY
product he produces

35. OTHER PERSONAL BRANDING
INSPIRATIONS

36. #1
ASK 5 TO 10 CLIENTS,
CUSTOMERS, EMPLOYEES,
ETC TO DESCRIBE YOU IN
THREE WORDS. LOOK FOR
PATTERNS.

37. SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED
#1
ASK 5 TO 10 CLIENTS,
CUSTOMERS, EMPLOYEES,
ETC TO DESCRIBE YOU IN
THREE WORDS. LOOK FOR
PATTERNS.

38. #2
START USING YOUR THREE
WORDS. PUT ON YOUR
BUSINESS CARD, MARKETING
MATERIALS AND OTHER HIGH
VISIBILITY PLACES

39. SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED
#2
START USING YOUR THREE
WORDS. PUT ON YOUR
BUSINESS CARD, MARKETING
MATERIALS AND OTHER HIGH
VISIBILITY PLACES

40. #3
SET ASIDE 1 TO 2 HOURS A
WEEK TO WORK YOUR
BRAND. INVEST TIME WRITING
A BLOG POST, CREATING
GREAT CONTENT ON YOUR
FACEBOOK PAGE AND OTHER
PLACES WHERE YOU CAN
SHARE YOUR STORY

41. SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED
#3
SET ASIDE 1 TO 2 HOURS A
WEEK TO WORK YOUR
BRAND. INVEST TIME WRITING
A BLOG POST, CREATING
GREAT CONTENT ON YOUR
FACEBOOK PAGE AND OTHER
PLACES WHERE YOU CAN
SHARE YOUR STORY

42. #4
FIND TWO TO THREE BRANDS
(PERSONAL OR BUSINESS)
THAT INSPIRE YOU. FOLLOW
THEM RELIGIOUSLY AND
LEARN FROM THEM. OVER
TIME YOUR BRAND WILL
IMPROVE TOO!

43. SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED
#4
FIND TWO TO THREE BRANDS
(PERSONAL OR BUSINESS)
THAT INSPIRE YOU. FOLLOW
THEM RELIGIOUSLY AND
LEARN FROM THEM. OVER
TIME YOUR BRAND WILL
IMPROVE TOO!

44. #5
INVEST. WHETHER IT IS
WORKSHOPS, READING A
BOOK, FINDING A MENTOR OR
HIRING SOMEONE--YOU MUST
BE WILLING TO INVEST TIME
AND MONEY TO GROW YOUR
BRAND.

45. SO Where do I begin?
5 EASY IDEAS FOR GETTING STARTED
#5
INVEST. WHETHER IT IS
WORKSHOPS, READING A
BOOK, FINDING A MENTOR OR
HIRING SOMEONE--YOU MUST
BE WILLING TO INVEST TIME
AND MONEY TO GROW YOUR
BRAND.

46. SHARE YOUR STORY on the
Bravo CC Facebook Page
and WIN a free fall workshop!
It’s EASY. Go to
Hi Bravo CC! Loved the Branding Keynote
www.facebook.com/bravocc today. My personal brand story is all about
like the page ORGANIZATION. I have found that a lot of
people are running on empty these days due to
then leave a comment about hectic and overwhelming schedules. I work
your personal OR business with each client to show them how to organize
their personal + professional lives for better
brand story by SEPTEMBER results. My three words are simple: ORGANIZE
1ST, 2012 | EMPATHIZE | REALIZE. I am a natural
empathizer and can relate to anyone. I help
them get organized to they can realize their
Winner will be announced on dreams and goals.
September 5th!

47. SHARE YOUR STORY on the
Bravo CC Facebook Page
and WIN a free fall workshop!
It’s EASY. Go to
Hi Bravo CC! Loved the Branding Keynote
www.facebook.com/bravocc today. My personal brand story is all about
like the page ORGANIZATION. I have found that a lot of
people are running on empty these days due to
then leave a comment about hectic and overwhelming schedules. I work
your personal OR business with each client to show them how to organize
their personal + professional lives for better
brand story by SEPTEMBER results. My three words are simple: ORGANIZE
1ST, 2012 | EMPATHIZE | REALIZE. I am a natural
empathizer and can relate to anyone. I help
them get organized to they can realize their
Winner will be announced on dreams and goals.
September 5th!

48. READ THE BOOK Find Your Plan for
Personal and Professional Happiness
FOLLOW BRAVO CC
What’s YOUR
ON FACEBOOK Plan BE?
www.facebook.com/bravocc
GET SMART WITH
BRAVO CC’S FALL
WORKSHOP LINEUP LIBBY SPEARS

49. READ THE BOOK Find Your Plan for
Personal and Professional Happiness
FOLLOW BRAVO CC
What’s YOUR
ON FACEBOOK Plan BE?
www.facebook.com/bravocc
GET SMART WITH
BRAVO CC’S FALL
WORKSHOP LINEUP LIBBY SPEARS

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