The document analyzes the front covers of three different music magazines: NME, Kerrang!, and Mojo. It describes the typical layout elements found on the front covers of each magazine, including the masthead, coverlines, images, and barcodes. It also provides details on the target audiences for each magazine, including their typical ages, music tastes, and social classes. The NME targets younger readers interested in genres like indie and rock. Kerrang! targets teenagers interested in rock and metal. Mojo targets an older, higher social class audience interested in classic rock.
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2. Flash:- draws the audience’s attention to an important point. The background of the flash is red and the writing is white and black. This follows the NME colour scheme and contrast to each other. Header:- describes a main feature of the magazine Barcode:- price and date information Footer:- information about other bands featured in the magazine Main coverline and main image:- the main story of the magazine and represents the genre of the magazine. Dizzee Rascal is featured on the front of this magazine in a mid shot and he is smiling and posing with his arms outstretched. This promotes a happy image and ties in with the coverline “I’m spreading joy around the world, man!” the background has graffiti which represents the hip hop genre (Dizzee Rascal’s musical genre) Coverline:- advertises other articles within the magazine Masthead:- house style of NME- easily recognisable. The magazine uses the same red, black and white colour scheme throughout List of other bands featured:- bold and in contrasting colours to stand out from plain white background Front cover- NME
3. NME TARGET AUDIENCE Gender: both but mostly male Age: 17-30 Music taste: Indie/ rock music Social class: ABC1 (reasonable amount of disposable income) Magazine cost: £2.20 Example of target audience
4. Headline of contents:- very large and bold writing. “THIS WEEK” gives the impression that the magazine is very current and up to date Flash:- colour fluctuates from the usual colour scheme of the rest of the magazine which draws a lot of attention towards it because it is a major feature in the magazine NME logo:- used throughout the magazine to remind the reader of the magazine they are reading and reinforces the house style List of contents:- gives info about and page numbers of articles and features Band index:- the reader can easily find articles featuring the band they want to look at Flash:- advertises an offer to subscribe to the magazine and the background of the flash is grey which is different to the usual NME colour scheme. This makes it stand out Flash:- advertising a main feature Main image:- A picture of Carl Barat ill and holding a card sent in by readers. This is an appealing image to the readers because they feel that they can interact with the celebrity they admire. Contents- NME
5. Main image:- A picture of Dizzee Rascal spray painting a wall and looking round shiftily. This portrays an air of rebellion and is a “cool” image to young people. Main headline:- Large bold and messy letters compliment the image because they are similar to graffiti Secondary image:- A picture of empty alcohol bottles and a stereo. This also portrays an air of rebellion and is a “cool” image to young people and an image they can possibly relate to. Double page spread- NME
6. Front cover- Kerrang! Main coverline and image:- Main coverline is bold and stands out from the red shirt Dave Grohl is wearing because it is the main article and is important. Masthead:- House style of Kerrang and is easily recognisable even though some letters are covered by the image Footer:- Lists other bands that will be featured in the magazine Barcode:- price and date information Header:- Lists main bands (other than the ones mentioned in the coverlines) that will be featured Left third:- used to advertise content Rule of Thirds:- Right two thirds are image dominated and contain information about only the main feature
7. KERRANG TARGET AUDIENCE Gender: both but mostly male Age: 14-20 Music taste: Rock/ metal music Social class: BC1C2 (reasonable amount of disposable income) Magazine cost: £2.20 Example of target audience
8. Main image:- usually advertising a main article within the magazine Other images:- other features and bands included throughout the magazine but usually not major articles Flash:- (Offer on delivery of Kerrang) attracts audience’s attention by standing out from the main image Contents listing:- lists features and articles within the magazine and gives page numbers so the audience can easily find the page that they want. The contents is also categorized to help find the article wanted quickly Editor’s message:- Editor of the magazine’s message to the reader about what’s coming up in the magazine and his views on it Contents- Kerrang!
9. Double page spread- Kerrang! Main image:- A picture of the band (Enter Shikari). Each member is labelled by name to make the reader feel like they know the band better Main headline:- Large bold and messy letters are because they are similar to graffiti which promotes a sense of rebellion and not fitting in. Drop quote- quote from the article chosen for it’s importance/ controversy
10. Front cover- Mojo Other coverlines:- other articles and features in the magazine Masthead:- House style of Mojo and is easily recognisable even though some letters are covered by the image Flash:- “Free CD, two to collect encourages the reader to buy more than one copy of the magazine to get both Main coverline and image:- Main coverline is bold and stands out from the plain white background and the main cover image. “World Exclusive” indicates that the story has not been covered before and the reader is getting an exclusive Barcode:- price and date information
11. MOJO TARGET AUDIENCE Gender: both but mostly male Age: 30-50 Music taste: Classic Rock Social class: AB (higher class people because the magazine is fairly expensive Magazine cost: £3.95 Example of target audience
12. Main headline and image:- Main coverline is bold white and stands out from the plain grey background. The main image is in greyscale which indicates that it is an old photo from the past. He is holding a beer which indicates a sense of “rock-star” rebellion. Date and issue number Pull quote:- red colour makes it stand out from the rest of the article Contents- Mojo
13. Main image:- takes up a whole page and is Pete Doherty with pursed lips and his eyes closed. This represents the issue of drug use. Main headline:- very big and bold white letters. Messy font to represent Pete Doherty’s messy life and represents his drug use Double page spread- Mojo Main article:- takes up less than a page showing the article is more image led. The article is about Pete Doherty and his drug use.