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EMI Music is one of the world’s leading music
companies, home to some of the most successful
and best known recording artists. As well as the
well-known record label the group also owns EMI
Music Publishing, which is the largest music
publisher in the world
Brief history
The Electric and Musical Industries Ltd was
formed in March 1931 by the merger of the UK
Columbia Graphophone Company and the
Gramophone Company, with its "His Master's
Voice" record label, firms that have a history
extending back to the origins of recorded
sound. The new amalgamated company
produced sound recordings as well as
recording and playback equipment.
Main activities
EMI Music brings artists and fans
together by driving action and creating
value wherever music is experienced. Its
record labels include Angel, Astralwerks,
Blue Note, Capitol, Capitol Latin, Capitol
Records Nashville, EMI Classics, EMI
CMG, EMI Records, EMI Records
Nashville, Manhattan, Parlophone, Virgin
Classics and Virgin Records. EMI
publishing provides songwriting and
licensing the final product.
Artists
Artists on EMI labels include: Lily Allen, The
Beatles, Beastie Boys, Gorillaz, Katy Perry, Pink
Floyd, Korn, Black Sabbath, Daft Punk , Diana Ross,
Evanescence, Frank Sinatra, Elvis Presley, Duran-
Duran, David Bowie, Foo Fighters, Liza Minnelli, Red
Hot Chili Peppers, The Queen, Pink Floyd, Mariah
Carey, Nat King Cole, The Smashing Pumpkins, The
Spice Girls, The Beach Boys, Tina Turner, The
Rolling Stones and classical musician Caruso.
Albums in EMI Music’s
catalogue include ‘Ziggy
Stardust’ and ‘Aladdin Sane’
(by David Bowie), ‘Revolver’
and ‘Sgt. Pepper’s Lonely
Heart’s Club Band’ (by The
Beatles) and ‘Songs For
Swingin’ Lovers’ (Frank
Sinatra). EMI also owns and
runs the world-renowned
recording studios Abbey Road
in London and Capitol Studios
in Los Angeles.
Company structure
 The ultimate parent undertaking and controlling
parent company is TFCP Holdings Limited. The
immediate parent company is Maltby Holdings
Limited, a company registered in England and
Wales. Maltby Capital Limited is responsible for
financial part.
 Stephen Alexander is Chairman of Maltby
Capital, having been appointed to the role in
June 2010.
 Roger Faxon is Group Chief Executive and
Chairman and CEO of both EMI Music and EMI
Music Publishing. He was appointed to his
current role in June 2010.
Advertising
 EMI works with
biggest global ads to
small local
campaigns, places
it’s advertising on
TV, uses Internet,
radio, magazines,
newspapers,
mobiles and outdoor
advertising.
EMI’s TV Ad in 1977
SWOT
Strengths
-composing of the top selling
artists, best songwriters, and
extensive catalogues of
recordings
-EMI has also a wide range of
musical genres
-the company has significantly
outperformed the industry
Weaknesses
-Difficulties with the intellectual property
- The substantial dependence on a
limited number of online music stores
-Illegal music downloads and file
sharing also exist
-EMI music industry is poor in retailing
their products. There is a problem on
low sales on the retailing of the
products.
Opportunities
-The advent of digital music is an
opportunity of the music industry
because it will actually propel to higher
profit.
-Internationalization, expanding
Threats
-The market for recorded music
products has been declining and
may continue to decline
-Competition with the parallel
companies
Partners
 EMI has reached an agreement with Dailymotion
to deliver the major's premium music videos to the
video-sharing service's Web site, mobile site,
iPhone app and the Dailymotion channel on
Internet-connected TVs.
 EMI Group sell digital music through Apple's
iTunes Store.
 Hungama Digital Media Ltd
 Rhythm NewMedia
 L.A. Reid Music Publishing Company
 Roxio, Inc.
and many others
Competitors
Future prospects
 Expanding the net of the online stores.
 Stable improving on the market will make the
company the first.
 Making contracts with artists from all over the
world
Questions
 1) What is the main competitors of the EMI
group?
 2) Why does the company have such
name EMI?
 3) Name some of the artists who
workes(ed) with EMI group
Thank you for attention!
Presentation is made by Chernyh Mihail
Ekaterinburg
2011

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EMI Marketing Analysis

  • 1. EMI Music is one of the world’s leading music companies, home to some of the most successful and best known recording artists. As well as the well-known record label the group also owns EMI Music Publishing, which is the largest music publisher in the world
  • 2. Brief history The Electric and Musical Industries Ltd was formed in March 1931 by the merger of the UK Columbia Graphophone Company and the Gramophone Company, with its "His Master's Voice" record label, firms that have a history extending back to the origins of recorded sound. The new amalgamated company produced sound recordings as well as recording and playback equipment.
  • 3. Main activities EMI Music brings artists and fans together by driving action and creating value wherever music is experienced. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records. EMI publishing provides songwriting and licensing the final product.
  • 4. Artists Artists on EMI labels include: Lily Allen, The Beatles, Beastie Boys, Gorillaz, Katy Perry, Pink Floyd, Korn, Black Sabbath, Daft Punk , Diana Ross, Evanescence, Frank Sinatra, Elvis Presley, Duran- Duran, David Bowie, Foo Fighters, Liza Minnelli, Red Hot Chili Peppers, The Queen, Pink Floyd, Mariah Carey, Nat King Cole, The Smashing Pumpkins, The Spice Girls, The Beach Boys, Tina Turner, The Rolling Stones and classical musician Caruso.
  • 5. Albums in EMI Music’s catalogue include ‘Ziggy Stardust’ and ‘Aladdin Sane’ (by David Bowie), ‘Revolver’ and ‘Sgt. Pepper’s Lonely Heart’s Club Band’ (by The Beatles) and ‘Songs For Swingin’ Lovers’ (Frank Sinatra). EMI also owns and runs the world-renowned recording studios Abbey Road in London and Capitol Studios in Los Angeles.
  • 6. Company structure  The ultimate parent undertaking and controlling parent company is TFCP Holdings Limited. The immediate parent company is Maltby Holdings Limited, a company registered in England and Wales. Maltby Capital Limited is responsible for financial part.  Stephen Alexander is Chairman of Maltby Capital, having been appointed to the role in June 2010.  Roger Faxon is Group Chief Executive and Chairman and CEO of both EMI Music and EMI Music Publishing. He was appointed to his current role in June 2010.
  • 7. Advertising  EMI works with biggest global ads to small local campaigns, places it’s advertising on TV, uses Internet, radio, magazines, newspapers, mobiles and outdoor advertising.
  • 8. EMI’s TV Ad in 1977
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  • 13. SWOT Strengths -composing of the top selling artists, best songwriters, and extensive catalogues of recordings -EMI has also a wide range of musical genres -the company has significantly outperformed the industry Weaknesses -Difficulties with the intellectual property - The substantial dependence on a limited number of online music stores -Illegal music downloads and file sharing also exist -EMI music industry is poor in retailing their products. There is a problem on low sales on the retailing of the products. Opportunities -The advent of digital music is an opportunity of the music industry because it will actually propel to higher profit. -Internationalization, expanding Threats -The market for recorded music products has been declining and may continue to decline -Competition with the parallel companies
  • 14. Partners  EMI has reached an agreement with Dailymotion to deliver the major's premium music videos to the video-sharing service's Web site, mobile site, iPhone app and the Dailymotion channel on Internet-connected TVs.  EMI Group sell digital music through Apple's iTunes Store.  Hungama Digital Media Ltd  Rhythm NewMedia  L.A. Reid Music Publishing Company  Roxio, Inc. and many others
  • 16. Future prospects  Expanding the net of the online stores.  Stable improving on the market will make the company the first.  Making contracts with artists from all over the world
  • 17. Questions  1) What is the main competitors of the EMI group?  2) Why does the company have such name EMI?  3) Name some of the artists who workes(ed) with EMI group
  • 18. Thank you for attention! Presentation is made by Chernyh Mihail Ekaterinburg 2011