SlideShare a Scribd company logo
Structure
 Universal Music Group (UMG) is the world’s largest music
  content company with market leading positions in
  recorded music, music publishing, and merchandising.
 The recorded music business discovers and develops
  recording artists and then markets and promotes their
  music across a wide array of formats and platforms.
  UMG's music publishing company, Universal Music
  Publishing Group, discovers and develops songwriters,
  and owns and administers copyrights to musical
  compositions for use in recordings, public performances,
  and related uses, such as films and advertisements.
  Bravado, UMG’s merchandising company, sells artist- and
  music-branded products via multiple sales point such as
  fashion retail, live performances, and the internet. UMG
  also includes Twenty-First Artists, its full service
  management division.
Artists
 Owl City, Florence and the Machine, Lady
  Gaga- pop, target audience females aged
  12-25
 All American Rejects, Godsmack,
  Rammstein- rock, target audience males
  aged 16-35
 Through an arrangement with Hollywood
  Records, UMG also distributes Miley
  Cyrus, Selena Gomez and the Scene, and
  through an arrangement with Big Machine,
  Rascal Flatts and Taylor Swift.
Technologies
 Deal with Spotify
 Deal with YouTube
Ownership
   UMG’s strength and legacy of music flows
    from a diverse family of record labels which
    include:
    A&M/Octone, Barclay, Decca, Deutsche
    Grammophon, Disa, ECM, Emarcy, Fonovisa,
    Interscope Geffen A&M Records, Island Def
    Jam Music Group, Machete Music, Mercury
    Records, Polydor Records, Show Dog–
    Universal Music, Universal Motown Republic
    Group, Universal Music Latino, Universal
    Music Group Nashville (which includes Lost
    Highway, MCA Nashville and Mercury
    Nashville), and Verve Music Group.

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Universal music

  • 1.
  • 2. Structure  Universal Music Group (UMG) is the world’s largest music content company with market leading positions in recorded music, music publishing, and merchandising.  The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. UMG's music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist- and music-branded products via multiple sales point such as fashion retail, live performances, and the internet. UMG also includes Twenty-First Artists, its full service management division.
  • 3. Artists  Owl City, Florence and the Machine, Lady Gaga- pop, target audience females aged 12-25  All American Rejects, Godsmack, Rammstein- rock, target audience males aged 16-35  Through an arrangement with Hollywood Records, UMG also distributes Miley Cyrus, Selena Gomez and the Scene, and through an arrangement with Big Machine, Rascal Flatts and Taylor Swift.
  • 4. Technologies  Deal with Spotify  Deal with YouTube
  • 5. Ownership  UMG’s strength and legacy of music flows from a diverse family of record labels which include: A&M/Octone, Barclay, Decca, Deutsche Grammophon, Disa, ECM, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Machete Music, Mercury Records, Polydor Records, Show Dog– Universal Music, Universal Motown Republic Group, Universal Music Latino, Universal Music Group Nashville (which includes Lost Highway, MCA Nashville and Mercury Nashville), and Verve Music Group.