Universal Music Group is the world's largest music content company, with leading positions in recorded music, music publishing, and merchandising. It discovers and promotes recording artists across various formats and platforms. Its publishing company owns and administers copyrights, while its merchandising company sells artist-branded products. UMG also manages artists through its Twenty-First Artists division and distributes artists through arrangements with other labels.

2. Structure
 Universal Music Group (UMG) is the world’s largest music
content company with market leading positions in
recorded music, music publishing, and merchandising.
 The recorded music business discovers and develops
recording artists and then markets and promotes their
music across a wide array of formats and platforms.
UMG's music publishing company, Universal Music
Publishing Group, discovers and develops songwriters,
and owns and administers copyrights to musical
compositions for use in recordings, public performances,
and related uses, such as films and advertisements.
Bravado, UMG’s merchandising company, sells artist- and
music-branded products via multiple sales point such as
fashion retail, live performances, and the internet. UMG
also includes Twenty-First Artists, its full service
management division.

3. Artists
 Owl City, Florence and the Machine, Lady
Gaga- pop, target audience females aged
12-25
 All American Rejects, Godsmack,
Rammstein- rock, target audience males
aged 16-35
 Through an arrangement with Hollywood
Records, UMG also distributes Miley
Cyrus, Selena Gomez and the Scene, and
through an arrangement with Big Machine,
Rascal Flatts and Taylor Swift.

4. Technologies
 Deal with Spotify
 Deal with YouTube

5. Ownership
 UMG’s strength and legacy of music flows
from a diverse family of record labels which
include:
A&M/Octone, Barclay, Decca, Deutsche
Grammophon, Disa, ECM, Emarcy, Fonovisa,
Interscope Geffen A&M Records, Island Def
Jam Music Group, Machete Music, Mercury
Records, Polydor Records, Show Dog–
Universal Music, Universal Motown Republic
Group, Universal Music Latino, Universal
Music Group Nashville (which includes Lost
Highway, MCA Nashville and Mercury
Nashville), and Verve Music Group.