Emerson Energy Logic
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The document discusses strategies for making data centers more energy efficient without compromising performance or reliability. It outlines 10 best practices including using more efficient processors and power supplies, server virtualization, improved cooling practices, and monitoring systems. Implementing these holistic strategies from the IT equipment level upwards can significantly reduce energy usage through cascading effects while freeing up capacity.
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Emerson Energy Logic
- 3. What are your top facility / network concerns?
- 4. What are your top facility / network concerns? Spring 2010 Data Center Users’ Group® Survey Results
- 5. Data Center Energy Consumption Model 5000 sq. ft. (463 Sq. M.) Data Center
- 6. “ Energy Logic” : Energy Efficient Data Centers : A Holistic Way To Reduce Data Center Energy Usage Without Compromising On Reliability.
- 10. Simple Data Center Layout (Energy Demand, Distribution and Supply)
- 11. Energy Logic: What is it?
- 13. Energy Logic : Cascade Effect
- 14. Energy Logic : Cascade Effect
- 15. Strategy 1: Low-Power Processor Chip makers and independent analysts claim no or negligible impact on compute performance 1
- 22. Strategy 7: Implement Cooling Best Practices 7 Place Cooling Units at the end of the hot aisle Optimize Room Reduce Under Floor Obstructions Place High KW in the center of the Row
- 30. Unoptimized Data Center Layout
- 31. Optimized Data Center Layout 65% space freed up from optimization from 463 sq. m. to 164 sq. m.
- 32. Energy Logic: Energy-Saving Strategies Payback Period
- 35. Emerson Data Center Solutions Capability Consultancy & Design Products & Technologies Assessment & Services
- 36. Emerson Network Power Enabling Business-Critical Continuity ™
- 40. FORTUNE World’s Most Admired Companies Electronics Industry Rankings for 2009 & Prior Years Emerson is only company in electronics industry with an increase in its overall score! 2009 Ranking 2009 Score 2008 Ranking 2008 Score General Electric 1 7.44 1 8.40 Emerson 2 7.12 4 6.86 Panasonic 3 6.78 - - Siemens 4 6.40 3 6.98 Sony 5 6.30 2 7.01 Whirlpool 6 6.01 - - Royal Philips Electronics 7 5.98 5 6.77 Toshiba 8 5.94 8 6.30 Samsung Electronics 9 5.88 6 6.48 Hitachi 10 5.86 9 6.27
- 42. Note: While every precaution has been taken to ensure the accuracy and completeness of the information presented, Emerson Network Power assumes no responsibility and disclaim all liability for damages resulting from the use of this information or for any errors or omissions.
Editor's Notes
- At the outset lemme tell u abt the long theme for todays presentation..we too thought of putting a simple Green framework of DC..or just 10 Steps for Green Data center..but Green has become too jargonised, not just used rampantly but rather Abused..…Green Data Center..Green Servers…Green PCs..Green Rack..everything around is green..to think of it..Reams of Papers have not been just published but printed to orchestrate ..Ironic it may sound..Printing abt green…when concept of printing itself is Anti Green..so we had a long but easily digestible theme..EL..holistics….Period.
- Agenda is very basic..we are not here to hard sell u any emerson products..neither are we peddling any emerson Solutions to anyone through our presentation..As “Thought Leader” in IT support infrastruture..we would like to evangelise the concept of EL..we would talk abt DC AS..which again guides DC users on industry best practises.. We would also like to take u thru one of the most exciting tool available to Indian customers on how to configure your dc even before laying its first brick…how can users optimise their DC by trying out various permutation combinations..again it highlights the industry best practises..which are vendor neutral. At the end..as a platinum sponsor of the event we deserve to talk abt emerson in single Slide..just one slide on emerson..
- Since green is gaining so much of traction offlate..we need to get to the root of why EE is becoming so critical to one and all in Data Center..Emerson Network power USA conducts Survey DC user group twice every year..once in fall and once in spring..and till nov 2007 EE never featured in top 10 concerns of the user group..but in nov 2007 EE catapulted to no 3 concern amongst the useres…we need to get at rack level to understand this phenomenon ..increasing heat density within Rack compounded by spiralling energy cost compelled users to take EE seriously..u can say the Heat in the rack was too much for all to handle..
- Since green is gaining so much of traction offlate..we need to get to the root of why EE is becoming so critical to one and all in Data Center..Emerson Network power USA conducts Survey DC user group twice every year..once in fall and once in spring..and till nov 2007 EE never featured in top 10 concerns of the user group..but in nov 2007 EE catapulted to no 3 concern amongst the useres…we need to get at rack level to understand this phenomenon ..increasing heat density within Rack compounded by spiralling energy cost compelled users to take EE seriously..u can say the Heat in the rack was too much for all to handle..
- One of the current pain point with the data center users is…that there is no std metric to measure the efficacy of the energy efficiencies undertaken by the orgn..is it Compute /watt or CUPS compute unit per second..GG try to come out with metric called PUE..Power Usage Effectiveness ie total power draw by DC ecosystem/ power draw by Compute Load..ie IT (Servers+ storage+commn) but still it is a far cry from standardised unit of measure of data Center efficiency…
- Data Centers draw a lot of power, so. IT is not in the business of worrying about power consumption or increasing energy costs, we care about performance, reliability, ease of support, and security and anything else that impacts our ability or inability to meet our Customer SLA’s. In most cases we don’t even know what our energy costs are. We have a data center tucked away in a room inside of dual use facility, maybe an office building, manufacturing location, where all of those energy costs roll up into the total facility and are allocated based on some square footage calculation. IT never even sees it. Well I was like that until a year ago, when out of the blue we received notice from an outsource provider supporting our main corporate data center forewarning us of a power shortage that is going to increase our operating costs by 100%, and oh by the way this is occurring in 8 months, and thanking us business. Okay now you got my attention. As I dug into this, not an isolated event, seems to occurs more and more often, and from listening to some of these presentations, frequency will increase. One of the main problems is getting the IT community to understand the issues of energy efficiency. Either they get hit between the eyes like us, or it must become a priority for the company to lower energy costs. And the first step in this process is to answer the question, what do I spend today? And how will these actions impact performance and reliability. Let me show how we have used this to our advantage in Emerson.
- Data Center managers need more holistic and vendor neutral soln..need quantified savings and definitive and assured payback calculations..tailored solns for compute intensive 24X7 and 8X5 transaction intensive …actionable advise..prioritisation of actions.
- Simple layout of data center ecosystem..it can be broadly split in three parts..IT side comprising of Compute equipments / storage and communincation/nw equipments..now what is supplied by UPS/cooling is completely a function of what is demanded by the IT side..distribution is a viaduct for supply of this power to Load ie IT side.
- In the electronics industry category – which is where FORTUNE magazine places us – we were just behind GE which was ranked second in the overall survey – and we’re ahead of Sony, a well-known consumer brand that was added to the category this year.
- In the electronics industry category – which is where FORTUNE magazine places us – we were just behind GE which was ranked second in the overall survey – and we’re ahead of Sony, a well-known consumer brand that was added to the category this year.
- LAND ENVIRONMENT ECONOMICS & DEVELOPMENT