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Emerging Trends, 2.0 & Libraries
This document discusses how libraries can utilize emerging Web 2.0 technologies like blogs, social networking, tagging, and user-generated content to better engage with patrons. It outlines the key aspects of Web 2.0 including RSS, tagging, comments, user content, and friending. Examples are given of how libraries can use blogs, social networking, wikis, instant messaging, podcasting, and videocasting to communicate with and reach patrons in new ways. The goal is to extend libraries beyond their physical spaces and run both physical and digital branches to build unique digital services and conversations with patrons.
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Editor's Notes
- #2 This presentation has 3 parts: - Web 2.0 – what is it? - Glue of web 2.0 – some commonalities that most of these new sites have - Then look at specifics – blogs, social networking sites, bookmark managers, wikis, IM, podcasting and videocasting So, on to the first part...
- #25 Industry
- #26 8 similarities between many web 2.0 tools Let’s take a look at some of these emerging trends
- #29 Subscribing via RSS – need an RSS reader…
- #33 gives our patrons a way to subscribe to the library or to just the content they want all original content that our staff is creating for our community
- #34 RSS feeds. We have about 30 of them! It’s allowing us to combine content from different areas - like a librarian’s restaurant review and a book from the catalog - into a single article. We also have mashups, like [click]
- #37 copy paste into reader, click subscribe button, etc... like an email reader - but for RSS feeds Many ways to subscribe to feeds - depends on tool used
- #42 one of the most transformational changes on the web. Now, you can leave your opinion - in many places! This is huge - just a short 5 years ago, you couldn’t do that! now to my slide - how would you have left a comment about a kid’s program 5-7 years ago in your library?
- #68 Never lose track of friends again!
- #79 two types: sharing things - photos, videos sharing yourself - thoughts and meeting people
- #80 Digital photo sharing website Photos grouped by submitter, tags, and groups searching Commenting on each photo RSS of photo feeds – user and tags
- #93 purchase a toy Then kids, using a secret code that comes with their toy doll, ‘adopt’ the cuddly critter online at the webkinz website. Once the toy has been ‘adopted’, kids can create virtual rooms on the webkinz website, find friends online, interact with each other, chat, and go hang out in other kids virtual rooms. Cool, huh?
- #94 build-a-bearville
- #96 Runescape – chat!!! Anyone have patrons using this? How about you - do you have an account?
- #136 http://www.libs.uga.edu/russell/news/podcasts/main.htm
- #144 Videos by young tscpl customers - we held a claymation workshop, and put the kids’ finished videos on our YouTube account.
- #145 We partnered with a local school to get some preteens to do book reviews. THis is one of the more popular ones: Dr Dill show - watched 1025 times at of last night! How many people came to your last pre-teen book club meeting?
- #146 Reaching out to kids and teens - what if barbie had a book club? Quirky, sorta campy - but introduces the book, the author, other similar authors, movies with similar themes, etc...
- #147 This is key!
- #173 So now - what can you do with all that junkola I just described to death? Here’s what my library has done so far...
- #174 today, I want to introduce our digital branch to you. I’ll do that by 1. introducing you to the library - who we are 2. then explaining how that works digitally 3. then briefly sharing some goals
- #175 So first - who are we? Have you visited our library?
- #176 we’re busy! Our parking lot is always full, and lots of people walk in our front door to do many different types of things
- #177 They come for our content! Books, magazines, movies, databases, web access
- #178 They also come to “do community” - to get reference help - attend programs and events We’re a community hub
- #179 Now let’s translate that into a digital setting...
- #180 when we started talking about creating a digital branch, we came up with 3 big goals for it: ... and we realized that if we pull this off, we’ll be running two libraries!
- #181 Who remembers these phrases - way back in the 20th century? info sup - all about finding info online and surfing to other websites virtual reality - mimicking real life...
- #182 Those are outdated phrases - today’s web is more like this: look at some of these! Doesn’t this sound like real life? Real interactions, real business, will be happening in our digital branch.
- #183 Those are outdated phrases - today’s web is more like this: look at some of these! Doesn’t this sound like real life? Real interactions, real business, will be happening in our digital branch.
- #184 so let’s look at content again - what’s that look like in our digital branch?
- #185 used to be books on a shelf electronic resources someone else’s content that we simply arranged nicely Now: RSS feeds - subscribed to, read when you’re ready to read original content from librarians to their own community and user-generated content... read that PATRON...
- #186 KCPL’s original content, rss, pointing to their stuff
- #187 RSS, original content, easy access to important stuff, easy access to librarian
- #188 PATRON-generated content
- #189 PATRON-generated content...
- #190 there’s our library catalog. the way you find books. this is from our old website - you have to visit the site to get to the catalog, and there’s only one place to find it. But.........
- #191 Here’s what you find in our digital branch - multiple access points! normal “go to the catalog” search catalog search from our website myspace catalog search facebook catalog search. More places to search = meeting our customers in their favorite hangouts on the web It expands our reach
- #192 databases - we have about 100 - find articles, research info. Very cool! Old way - one place to go, just a list with links
- #193 New way in the digital branch - allows finding them in different ways. Popularity - good place to start. Subject Guides (content arranged topically) - good place to start More ways to access databases = more choices for patrons
- #194 Anyone heard of RSS? Easy stuff - it does one simple thing: 1. let’s you subscribe to parts of our website We’ll be creating useful, fun content - from book reviews to how to get a job to fun things to do in Topeka You can revisit the page - but a better way is to let the new stuff come to you! And - you can do this using our digital branch
- #195 Anyone watch a YouTube video? Seen a photo on the web? You can do that at the library, too - see, hear, and watch what we’re doing - not just read about it. All on our digital branch.
- #198 so that’s content. Lots of new stuff there! How about community? How do you “DO” community in a digital branch? Let me show you what I mean...
- #199 Remember our busy front door? We have a busy door on the digital branch, too.
- #200 This is our Grand Entryway. Our new digital branch. We’re still tweaking it... go live March 31! But this isn’t our only door in our digital space!
- #201 Google is another door. Some google searches lead directly to us!
- #202 Facebook is another dor - type in topeka, and you get us... and the roadrunners.
- #203 Youtube - yet another digital entryway. People can find good content on Topeka because we’re already there.
- #204 Same with other search engines... we have MANY digital doors for our customers
- #207 How about reference? Asking questions? Big community, relational activity at the library. We have multiple ways to do that. We have an Instant Messaging access point on our main page - and even in our library catalog. If you get stuck, you can quickly ask a librarian for help!
- #208 What if you have a question or comment while browsing through our website? You’ll be able to leave comments pretty much anywhere on our site - and we’ll answer you! This is a way to start and continue conversations in our digital branch.
- #210 So - we hit on content and community and our digital branch. What are our goals?
- #211 We want to share. We want to share our wonderful content. We want to share the community happening inside our library and outside our walls. We want to tell our stories to our county, and help the community tell their stories. That’s what our digital branch is all about!
- #212 A big goal for us is telling our story. We hope to add value to Topeka and Shawnee County through our resources and our communities Creating a more social, more community-driven digital presence helps us tell our story, and helps topeka tell us their stories!
- #216 (ideas from Beth’s Blog (Beth Kanter), originally from people on twitter). Or realize that priorities have changed don’t think of it as carving out time, make blogging an integral part of the organization’s outreach and marketing Quote from a library director: “It’s a dilemma. We want to “unleash” our staff, but we also want to “control” the process. Do you have any practical suggestions for achieving both goals simultaneously? Or should we just relax, and acknowledge that the web 2.0 way of doing things is inherently disorganized and messy?” ... did not get it.
- #217 Rob - putting blogging on his calendar... managing off-desk time better. There are books on this... A way to schedule priorities Also write more than one post at a sitting. Write for an hour instead of write 1 blog post (from beth’s blog)
- #218 learning 2.0 - 15 minutes a day (you DO have this). start with your interests - find some blogs, start leaving comments work through a learning 2.0 plan play with new tools! Now for the supervisors...
- #220 managers - don’t do this. Quoting Michael Casey and Michael Stephens from CIL2008: “Don't ask staff for input if you are not going to use it”
- #224 Teaching kids how to interact in the 21st century web is turning into a digital place, a destination we need to open those digital doors and invite our customers to interact with us... Because - CLICK