SlideShare a Scribd company logo
Embracing your
inner “HR Lady”
It’s about who you hire, not what you do.
#LeanDC | @danberger
Presenter-Audience Agreement

•
•

Stop me at any point if you have any questions.
Engage me (@danberger) and other via twitter
#LeanDC.

•
•

Take as many notes/photos and share as you please.
Participate during exercises.
Learning Objectives

•
•

Use the A Method for hiring at your company.
Learn best practices around career development early
on.

•

Identify best practices for building a culture.
Quick Poll

•
•
•
•

Who here is a founder?
Who here is a Hiring Manager?
Who likes HR?
How about talent management? :)
Employee Count (6/12-2/14)
Fire

Fast

Hire

Slow

Fast

Slow
The A Method

A

A series of structured
interviews that allow you to
gather the relevant facts
about a person so you can
rate your scorecard.

ec t

Sou
rc

e

Sel

Systematic sourcing
beforehand ensures you
have high-quality candidates
waiting when you need them.

Scorecard

Persuading the people you
have identified for your team
to join.

Sell

Source: Who

The scorecard is a document
that describes exactly what
you want a person to
accomplish in a role.
The Scorecard
Mission

Outcomes

Competencies
Sample Scorecard:
Director of Customer at Social Tables
Mission:
To manage the company’s Customer Success team, ensure customer
happiness, and drive customer retention.
Sample Scorecard:
Director of Customer at Social Tables
Outcomes:
● Achieve 100% customer retention rate m/m.
● Achieve 110% revenue renewal m/m.
● Grow the company’s NPS 10% every quarter.
● Build a diverse team of motivated Customer Success professionals.
● Decrease tickets per customer by 50% by the end of the first year.
● Achieve average support response time below 15 minutes for all inquiries.
Sample Scorecard:
Director of Customer at Social Tables
Competencies:
● Service-driven. Gets “a high” off of helping others and seeing them succeed.
● Customer first. Embodies the idea of saying “yes if” instead of “no because.” Drive to deliver customer happiness
come hell or high water.
● Strategic. Recognizes retention is the most important piece of a SaaS business and approaches Account
Management strategically.
● Organized. Gets pleasure from having clean data, comprehensive models, and proactively reduces clutter. Keeps
track of multiple projects and initiatives.
● Innovative. Reengineers processes for maximum efficiency and believes in automation as competitive advantage
to both work smarter and stay lean.
● Positive energy. Brings a positive, can-do attitude to even the most stressful situations. Half is glass full kind of
person. Calm even under very intense pressure.
● Effective manager. Understands teams are effective because their sum is greater than their parts. Enjoys
motivating, coaching, and developing others.
Interactive Exercise
1. Turn to a neighbor
2. Transform your “job
tasks” into “outcomes”
3. Switch partners

Tip(s):

•Focus on what success
looks like if you do a
good job.
Career Development Challenges are Compounded in
Early Stage Co’s

•
•
•
•
•
•

Not many options to move around in.
You want generalists to stay agile.
“Grow as fast the company does.”
“Provide just enough structure” so they fail & learn.
Constant learning opportunities AKA “Learning Mix”
Have honest conversations
Handouts

http://bit.ly/A-Method-Handouts
Stay In Touch

twitter: @danberger
coffee: dan@socialtables.com

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Embracing Your Inner HR Lady -- Talent Management for Startups

  • 1. Embracing your inner “HR Lady” It’s about who you hire, not what you do. #LeanDC | @danberger
  • 2.
  • 3. Presenter-Audience Agreement • • Stop me at any point if you have any questions. Engage me (@danberger) and other via twitter #LeanDC. • • Take as many notes/photos and share as you please. Participate during exercises.
  • 4. Learning Objectives • • Use the A Method for hiring at your company. Learn best practices around career development early on. • Identify best practices for building a culture.
  • 5. Quick Poll • • • • Who here is a founder? Who here is a Hiring Manager? Who likes HR? How about talent management? :)
  • 6.
  • 8.
  • 9.
  • 11. The A Method A A series of structured interviews that allow you to gather the relevant facts about a person so you can rate your scorecard. ec t Sou rc e Sel Systematic sourcing beforehand ensures you have high-quality candidates waiting when you need them. Scorecard Persuading the people you have identified for your team to join. Sell Source: Who The scorecard is a document that describes exactly what you want a person to accomplish in a role.
  • 13. Sample Scorecard: Director of Customer at Social Tables Mission: To manage the company’s Customer Success team, ensure customer happiness, and drive customer retention.
  • 14. Sample Scorecard: Director of Customer at Social Tables Outcomes: ● Achieve 100% customer retention rate m/m. ● Achieve 110% revenue renewal m/m. ● Grow the company’s NPS 10% every quarter. ● Build a diverse team of motivated Customer Success professionals. ● Decrease tickets per customer by 50% by the end of the first year. ● Achieve average support response time below 15 minutes for all inquiries.
  • 15. Sample Scorecard: Director of Customer at Social Tables Competencies: ● Service-driven. Gets “a high” off of helping others and seeing them succeed. ● Customer first. Embodies the idea of saying “yes if” instead of “no because.” Drive to deliver customer happiness come hell or high water. ● Strategic. Recognizes retention is the most important piece of a SaaS business and approaches Account Management strategically. ● Organized. Gets pleasure from having clean data, comprehensive models, and proactively reduces clutter. Keeps track of multiple projects and initiatives. ● Innovative. Reengineers processes for maximum efficiency and believes in automation as competitive advantage to both work smarter and stay lean. ● Positive energy. Brings a positive, can-do attitude to even the most stressful situations. Half is glass full kind of person. Calm even under very intense pressure. ● Effective manager. Understands teams are effective because their sum is greater than their parts. Enjoys motivating, coaching, and developing others.
  • 16. Interactive Exercise 1. Turn to a neighbor 2. Transform your “job tasks” into “outcomes” 3. Switch partners Tip(s): •Focus on what success looks like if you do a good job.
  • 17. Career Development Challenges are Compounded in Early Stage Co’s • • • • • • Not many options to move around in. You want generalists to stay agile. “Grow as fast the company does.” “Provide just enough structure” so they fail & learn. Constant learning opportunities AKA “Learning Mix” Have honest conversations
  • 18.
  • 19.
  • 21. Stay In Touch twitter: @danberger coffee: dan@socialtables.com

Editor's Notes

  1. HR is in my blood... social worker parents? Always a mediator amongst my friends... Nicknamed “the motivator” CBR’s intern program Onboarding Success researcher Talent management at Booz Allen I’m actually HCS (“Human Capital Strategist”
  2. Caveat = I hate using people as a metric for success
  3. Getting these people isn’t a crazy coincidence. HR has to come from the heart... it wasn’t always what drove me. Side project => Quickly selling => Employer of choice => Employer of choice for the right people* * Hat tip: Susan LaMotte
  4. Started “hire slow, fire slow” -- took my time with everyone (example: my co-founder) Moved to “hire fast, fire slow” -- pulled the trigger too quickly (example: first lead engineer, first DOS) Ended up in “hire fast, fire fast” -- rapidfire decisions all over the place (example: Bill) Now we’re “hire slow, fire fast” -- take our time hiring but get rid of people when we have to (example: Micheline)
  5. Starts with you. Your company’s culture is a reflection of you. Very calculated yet organic Exercises to get buy-in Constantly course correct STORY: I had all of these in mind... work ethic, entrepreneurial