The document provides information about the ESA Executive MBA program, including an overview of the program structure and curriculum. The program is 18 months long and includes 9 core courses, 8 elective courses, and 5 mandatory seminars. It aims to help managers develop analytical skills, strategic thinking, leadership abilities, and a strong professional network. Graduates will earn an Executive MBA from both ESA and ESCP Europe. The curriculum combines in-person courses with opportunities for international experience through seminars in locations like Brussels, Istanbul, Austin, India, China, and Brazil.

1. Executive MBA 2014 - 2015
The first international Executive MBA in the region
CAREER

2. INTRODUCTION
Enrolling in ESA Executive MBA is a very demanding experience. It is of course a learning cutting edge theory
and a practice in management with top international faculty. But at the end it is much more than that; it’s
acquiring an opportunity to integrate your analytical skills, to develop your strategic thinking, to lead change
in your company and in the society, to network with top executives with diverse backgrounds, to make friends
and... to have fun while working very hard. It will surely help you develop yourself and it will change not only your
career but also your life.
Jérôme Bon
Scientific Director of ESA Executive MBA Program
JÉRÔME BON
Jérôme Bon is Emeritus Professor at ESCP Europe, and Senior Associate Dean at TONGJI School of Economics
and Management, Shanghaï.
From 2007 to 2009, he was the Director for Asia of the CCIP Education Division and President of the Board of
CFVG (Centre Franco-Vietnamien de Gestion) in Vietnam. He holds a Doctorate from Université Aix-Marseille
and from Université Paris IX – Dauphine, and the ESSEC diploma. His specialization is marketing.
During his career at Groupe ESCP (Ecole Supérieure de Commerce de Paris), now ESCP Europe, he was
Associate Dean for Research from 1982 to 1986, Director of the Part-time MBA from 1993 to 1994, and elected
Dean of Faculty in 1988 and 1994. From 1998 to 1999, he was Deputy Director of Groupe ESCP and from 1999
to 2007, Deputy Director General of ESCP-EAP.
From 2009 to 2012, he was Senior Associate Dean for International Development, and was President of the
French Association of Management and Business Schools and President of the Association Française du
Marketing (the French academic marketing society) from 1994 to 1996, and was a member of the Editorial
Committees of Politiques et Management Public and Recherche et Applications en Marketing.
He is currently an International Academic Member of the EQUIS Committee at EFMD (European Foundation
for Management Development).

3. THE FIRST INTERNATIONAL EXECUTIVE MBA IN THE REGION
International Exposure
In a highly competitive globalized business world, where innovation, openness and excellence have become the
key factors for success, the International Executive MBA at ESA leads you to new horizons and offers you unique
opportunities:
• Benefit from an education of excellence that meets your ambitions and be part of an influential global network.
• Customize your curriculum depending on your own agenda, take all of the courses in English, and participate in
seminars in Brussels, Texas, India, China or Brazil.
• The courses are delivered by high-caliber European professionals belonging to the Top Business Schools in
Europe, including ESCP Europe and HEC Paris.
• Participants are from Lebanon and the entire region, all managers and leaders with different backgrounds.
Objectives
• Allow managers and executives better understand the different dynamics of today’s business world, by having full
control of the best management tools and practices.
• Learn how to manage uncertainty, or how to anticipate.
• Train managers in making good decisions, by having full control of strategy, operational management, resources,
and by identifying challenges of the future.
An Innovative Program
• 9 core courses delivered in English, once per month, on Thursdays, Fridays and Saturdays.
• 8 elective courses to choose from a portfolio of 17 courses.
The electives are segmented into 3 categories:
Strategy and Marketing
Finance and Control
Leadership and Management
• 5 mandatory one-week seminars with the possibility of enrolling in seminars organized by ESCP Europe and
conducted abroad.
• An International Consulting Project.
Two Diplomas
Through the partnership of ESA with ESCP Europe, recognized for the excellence of its programs, the students
benefit from a top level training, culminating in the acquisition of two degrees:
• Executive MBA from ESA
• Executive MBA from ESCP Europe
Esa Network
Students and graduates have access to a very important professional network by becoming members of ESA Alumni
Association and ESCP Europe Alumni Association, of which ESA is an associated pole. As part of the ESA network,
they will take advantage of many benefits, including a monthly employment newsletter, annual employment forum,
news bulletins on the School’s life, preferential prices for training courses hosted by top international experts, etc.

4. PROGRAM SCHEDULE
Core courses
Thursdays, Fridays and Saturdays
Once per month
9:00 am - 6:00 pm
Elective courses
Depending on your schedule you can choose to enroll in the courses that will be delivered:
Thursdays, Fridays and Saturdays (18-hour or 24-hour courses) 9:00 am - 5:00 pm or Tuesdays to Fridays (4:00 -
8:30 pm) and Saturdays (9:00 am - 1:30 pm)
Mandatory seminars
Monday to Friday following customized schedules according to each seminar requirements.
PROGRAM ORGANIZATION
Program length
18 months starting January 2014
Jan 2014 June 2015 Oct 2015
Core and elective courses
5 seminars
International Consulting Project
COURSES
Core courses Elective courses
24-hour courses Electives are 18-hour or 24-hour courses designed to complement
• Organisational behaviour core courses. Each EMBA participant chooses 8 electives from a
• Financial Accounting portfolio of 17 courses.
• Managerial economics You will be able to personalize your curriculum and focus on either
• Corporate finance a specific management skill or a variety of skills to reinforce and
• Marketing enhance your knowledge in different management areas. The wide
• Corporate strategy range of subjects and the program flexibility will allow you to align
• Management control your learning with your daily professional life and career objectives.
The elective portfolio is classified into three major categories:
12-hour courses Marketing and Strategy
• Operations management Finance and Control
• International business law Leadership and Management

5. PRACTICAL INFORMATION
Admission Requirements
The candidate must be a higher education graduate, with significant managerial experience of at least 5 years and
proof of real motivation.
Selection procedures:
- Study of application
- English tests (provided by the student): *IELTS1 or TOIEC or Internet-based TOEFL (IBT)2
- Jury Interview
The interview is held with the Selection Committee and requires the preparation of a 5-minute statement on a free
subject chosen by the candidate. The interview will begin with this statement.
No audiovisual support may be used during the presentation.
On-line application
The on-line application is available on ESA website: www.esa.edu.lb
Important dates
• Submission of applications:
October 8th, 2013, at the latest
• Information session:
September 17th, 2013 at 6.30 p.m.
• Jury interview:
from October 21st till 24th, 2013
• Results display:
November 6th, 2013
• Classes start date:
January 2014
Fees
Processing fees : 120 US$
Program fees: 27,000 US$ including the Beirut and Middle East seminar expenses: airfare, accommodation and
meals.
1
The British Council is the accredited center of the IELTS in Lebanon . For more information, visit the website www.britishcouncil.org
2
Toefl IBT or TOEIC, For more information, visit www.ets.org /toefl or www.ets.org/toeic
IMPORTANT: The tests results must be submitted upon submission of the application. The student should personally enroll in these tests at any of the
accredited centers.

6. LIST OF ELECTIVE COURSES
Marketing Course Language
and Strategy
EC-15 Strategic Pricing and Managing Consumer Loyalty English
Prerequisites
EC-16 Market Strategy and Marketing Planning Control English
• Managerial economics
• Marketing
• Corporate strategy EC-12 Operations & Supply Chain Management English
• Operations management
• International business law MSM-16 Customer Relationship Management English
MSM-21 Brand Management English
MSM-10 Marketing Digital French
Finance Course Language
and Control
EC-04 Financial Instruments and Markets English
Prerequisites
EC-10 Strategic Management in an Islamic Finance Setting English
• Financial Accounting
• Corporate finance
XFM Financial Analysis English
• Management control
XFM International Financial Markets (Financial Market
English
Theory and Portfolio Management)
XFM Entrepreneurial Finance English
Leadership Course Language
and Management
EC-03 Strategic Leadership English
Prerequisites
EC-06 HR for Executives English
•Organisational behaviour
EC-05 Negotiation : Strategies and Tactics English
EC-01 Project Management English
EC-16 Problem Solving & Decision Making English
EC-15 Communication with Impact English

7. SEMINARS
The program includes five one-week seminars, including a seminar that will focus on a specific topic related to the
Middle East, and thus will include an organized four-day journey in the region. (Cost is included in the tuition)
Candidates may choose to enroll in one of the optional seminars, organized by ESCP Europe in Brussels, Austin,
India, China or Brazil. (Cost is not included in the tuition)
Seminar 1:
Introduction Seminar at ESA
Seminar 2:
Corporate Social Responsibility and Sustainable Development at ESA or the ESCP Europe European Business
Environment Seminar in Brussels (Cost is not included in the tuition)
Seminar 3:
Beirut & the Middle East (Istanbul Seminar)
Seminar 4:
Innovation and Entrepreneurship at ESA or the ESCP Europe Innovation Management Seminar in Austin
(Cost is not included in the tuition)
Seminar 5:
Closing Seminar at ESA
Additional Optional Seminar:
Regional Leadership Seminar - Emerging countries in India, China or Brazil (Cost is not included in the tuition)
The seminars will provide our participants with the opportunity to:
• Explore a specific theme related to the business environment in all its dimensions
• Go on company visits or listen to corporate testimonials
• Dialogue with their EMBA peers and share knowledge and experience
• Travel to locations where there is action and expertise on the topic
• Encourage dialogue between EMBA participants of ESCP Europe tracks
(the cost of the optional ESCP seminars is not included in the tuition)
ISTIKLAL STREET, ISTANBUL, TURKEY

8. Seminar 1 ESA Beirut
January 2014 Introduction Seminar
Reinforcing participants understanding of
their global environment,
- Internalizing the real scope of their
managerial activities and priorities,
- Developing their abilities to set up a
most effective executive role regarding
leadership, change and foresight issues,
- Creating a future-oriented mindset
regarding the EMBA curriculum,
- P ro m o t i n g a “ m a n a g e m e n t b y
opportunities” dynamics, considered
as the most adapted too for uncertain
times,
- Creating the framework of the EMBA
learning experience.
Seminar 2 ESA Beirut Brussels
Additional fees charged to the student
May 2014 Corporate Social Responsibility and European Business Environment
Sustainable Development
This seminar takes place in Brussels and
The main objectives of this seminar are highlights the structure and functioning of
to help students grasp the relevance European institutions and their influence
of such new approaches to business on the business environment, macro-
and value creation, from a “win-win” economical challenges, competition
perspective, to weigh the benefits of regulations, lobbying techniques and
both philanthropy/CSR approaches and practices, EU relations with other regional
sustainability business strategies. This markets.
encompasses environmental policy issues
(ISO standards, greening of companies)
and social/societal issues (stakeholder
relations, internal and external social
commitment, supply chain issues, etc.).
Seminar 3 ESA and the Middle East
November 2014 Key Factors of Success in an Emerging
Country
This seminar takes place in Istanbul and
highlights the key factors of success in an
emerging country.
The main objectives are to understand the
particularity of the business development
in a fast growing economy.
Company visits and conferences held by
businessmen, along with courses orga-
nized will take place during 4 days.

9. Seminar 4 ESA Beirut Austin, Texas
Additional fees charged to the student
March 2015 Innovation and Entrepreneurship Innovation Management Seminar
Innovation and Entrepreneurship seminar The flexibility of the North-American
is an integrative course. It combines business culture which fosters innovation
principles, theories and case studies is highlighted during this seminar which
(developed by the module leader) in enables Executive MBA participants to
creativity and business innovation, understand the shift from a production-
original marketing and commercialization to a knowledge-based economy and
strategies, successful organization the resulting role of innovation and to
behavior and management principles. identify the best practices of innovation
It applies to the evaluation and design of management and to exchange the
new original ideas and business models in features of the North American business
a challenging local context. culture that fosters innovation.
We will be concerned with content
and process questions as well as with
formulation and implementation issues
that relate to conceptualizing, developing
and managing successful new businesses,
from labs to market.
Seminar 5 ESA Beirut
June 2015 Closing Seminar
The EMBA provided you with the
opportunity to acquire essential
knowledge in the field of management; it
is now time to sum up.
Additional
Optional India, China or Brazil
Additional fees charged to the student
Seminar
October 2014 Regional Leadership Seminar – Emerging
Countries
In the current context of globalization, an
ability to lead projects and take advantage
of business opportunities in developing
and emerging countries is highly valued by
companies. Participants have the choice
of travelling either to Asia (India or China)
or Latin America (Brazil). The main focus
of this seminar is to review major issues
that firms and their managers have to deal
with when developing projects, venturing
or doing business in these regions.

10. INTERNATIONAL CONSULTING PROJECT
The International Consulting Project (ICP) is an integral part of the pedagogical dynamic of the program. The ICP is
designed to provide participants with a collaborative, multi-disciplinary and often intercultural work experience on a
real-life strategic challenge and to put into practice the concepts and theory acquired during the EMBA.
In groups, participants are expected to perform an in-depth analysis of a situation or an issue faced by a company
and to make recommendations for actions that can realistically be implemented by the firm. This 8 to 12-month team
project will allow every participant to use and to consolidate his/her understanding of the concepts and tools presented
during the program:
• either in a business context with which he/she is not familiar,
• or in collaboration with his/her employer.
The ICP results in a series of recommendations that the company can implement to meet the strategic challenge at
hand. The sponsor company receives a comprehensive written report and the conclusions of the project are presented
to an academic jury.

11. CORE COURSES
FINANCIAL ACCOUNTING
• To introduce and evaluate the theory and application of accounting principles and standards developed by the US
and International Accounting Standards Boards.
• To focus attention on the use of accounting information as a basis for decisions by external users, especially
investors and creditors as well by internal users.
• To help develop the students’ ability to solve financial problems based on quantitative accounting data.
• At the end of the course, students will be able to:
- Understand the accounting cycle and record common economic transactions
- Prepare major financial statements commonly round in a corporation’s annual reports.
- Understand the major information presented in financial statements.
- Use the financial statements to set up an analysis of the corporations.
ORGANIZATIONAL BEHAVIOR
After attending this Organizational Behavior course, EMBA participants would be able to:
• Perceive most of the social, cultural and psychological dynamics existing and developing within organizations.
• Understand the various dimensions of their managerial roles within organizations, in order to develop their added
value in the work and team processes.
• Analyze work situations using a large span of skills, methodologies, grids and tools, in order to enhance their
managerial effectiveness and efficiency.
• Improve their ability to act as permanent change agents and identify clearly their own ways of managerial and
leadership development.
CORPORATE FINANCE
The overall objective is to provide the participants with the necessary skills to be part of the financial decision
making process within their institution. As a starting point the focus is placed on the “time value of money” which is
an essential concept to understand the rationale for investment and financing decisions which are then considered.
MANAGERIAL ECONOMICS
This course analyzes economic forces relevant to managerial and financial decision making. Our focus is on the
economic fundamentals of businesses and industries: production and costs; demand for the product; pricing
strategies; competition between industry participants. Economic fundamentals, like demand, cost and market
competition, are critical to strategic decisions on issues relating to pricing, capacity management, new market entry,
exit decisions, to name just a few. The microeconomic concepts and tools you will learn have many applications
beyond those treated explicitly in the course; you will see such applications, for example, in marketing, strategy, and
finance courses.

12. MARKETING
• to provide participants with an understanding of the key principles of marketing,
• to develop the framework of how companies plan, implement, and control marketing strategies and actions,
• to study the relevant marketing tools and elements of the marketing-mix, and
• to explain marketing’s relationship to other departments within the firm and to the market environment.
CORPORATE STRATEGY
The purpose of this course is to prepare the participants for the strategic problems they will face once they become
managers, consultants or executives. With a teaching method based on the use of specific cases, tools and concepts,
participants will acquire the necessary skills to make a strategic evaluation of a company, based on the industry
competitive dynamics as well as the resources and capabilities of the firm. In this context the main goals of the
course are to:
• Develop students’ capabilities to design strategic choices for the corporation and understand how to develop a
competitive advantage;
• Help develop critical thinking and decision making for strategic management, at both individual and collective
levels;
• Help students make connections between theory and practice through real life cases.
MANAGEMENT CONTROL
At the end of this course, students will be able to:
• Use the different methods of cost calculation and profit analysis (by product, customer segment, geographic area,
etc.)
• Choose the method most adapted to make the required decision.
• Understand the purposes and the key issues of budgeting and reporting
• Implement a structured approach to define a company’s Key Performance Indicators.
OPERATIONS MANAGEMENT
The objective of this course is to allow students to:
• Develop competences on several business process types typical of Operations Management
• Become familiar with models and methodologies used in Operations Management
• Develop decision making, process analysis and problem solving skills through business cases techniques
INTERNATIONAL BUSINESS LAW
Imagine a Taiwanese company that signs in New York a contract with a German company for a long-term project to
be performed in Lebanon. This kind of transaction is banal, but it raises a number of legal questions:
• Is there some kind of international law that specifically applies to this kind of transaction and if yes, is it mandatory?
• Assuming the project entails the creation of a legal entity, where should it be incorporated and why?
• In case of dispute among the parties, where, how and by whom will it be settled?
• In case of damage caused to third parties in Lebanon, can the Lebanese plaintiffs decide to seek a compensation
before a non-Lebanese court – e.g. in New York?
The emphasis will be put on key transnational corporate issues. The approach will be primarily a practical one,
based on real cases.

13. ELECTIVE COURSES
LEADERSHIP AND MANAGEMENT
STRATEGIC LEADERSHIP
The goal of this course is to provide participants with the core knowledge and skills needed to lead effectively.
This course has four main objectives:
• Strategic leadership: achieving things in a messy world (in other words, decision-making under uncertainty and
ambiguity);
• Moving forward your agenda – how to stay on track and focused in difficult situations
• Leading at the edge of conflict – how to deal with dissent (in other words what is the right balance between harmony
and conflict? To what extent is conflict positive?)
• Keep moving up – using relational/emotional intelligence at every step of the way.
HUMAN RESOURCES FOR EXECUTIVES
• To identify the links between Culture, Strategy and HR , in the international context
• To clarify the different Roles and Responsibilities in HRM between Executives, HR function and Line Managers
• To develop a set of Tools and Attitudes (HR planning, recruitment and selection, performance appraisal,
compensation and benefits, talent management ) to ease People Management
• To optimize HRM, Leadership style and Value creation
NEGOTIATION: STRATEGIES AND TACTICS
Negotiation is an essential skill for reaching professional and personal goals. In spite of the common belief that
negotiators are born, not created, it is well worth taking time to structure your ideas on, and approach to, this
essential activity. This short course has been custom-built for MBA students who wish to boost their negotiation
skills. While seeking to promote a more thoughtful approach to negotiation, it is practical, down-to-earth and
interactive, combining discussions of theoretical frameworks that can help better understand negotiation situations
with advice about strategies and tactics.
The course will balance structured tutor input and active learning, using negotiation exercises to create a sequence
of learning experiences, and videos to provide personal feedback.
PROJECT MANAGEMENT
Project management is becoming an essential component of the working place. No longer reserved to specialized
areas, it is now a widespread form of organizing work. Almost any professional can expect during one’s career to
be involved in projects either as project manager, contributor, expert, sponsor or consultant. This course aims
at giving students an overview of the specific organizational forms, tools and behavioral skills required in project
management.
PROBLEM SOLVING AND DECISION MAKING
The PSDM course aims to teach how to take decisions in a structured way, how to work in team efficiently, how to
conduct business problems analysis giving priority, and how to communicate the decisions taken in an impactful
way.

14. COMMUNICATION WITH IMPACT
• Dynamic communication Obstacles lie in the way / Observing & profiling others lead to better targeting your talks
& discussions
• Presentation skills & Public Speaking Making participants think about their specific difficulties, so that to work on
specific improvement
• Personal Development Nobody changes...Just become who you are / Career development / Efficacious
adaptability / Managerial decision making / Enhancing resilience to Managerial stress / Significant differences
between Leadership & Management / Collective organizational efficacy / Best practices in evaluating current and
prospective performances).
FINANCE AND CONTROL
FINANCIAL INSTRUMENTS AND MARKETS
This course covers the fundamentals of the financial markets, their scale and breadth, and the dynamic nature
of each market’s characteristics. Discussions of the foreign currency and money markets, the bond markets, the
equities markets, and the commodities markets will be detailed. With these fundamentals at hand, following will be
an overview of the derivatives’ markets, covering in brief details, options, forwards, futures, and swaps.
At the end of the course, students should have an essential understanding of the nature of the broad financial
markets, the functioning of the securities and derivatives markets, the method of dealing the various instruments,
and the benefits and risks associated with the instruments.
STRATEGIC MANAGEMENT IN AN ISLAMIC FINANCE SETTING
At the end of this module, students should be able to:
• Describe the different component of the field of Islamic finance,
• Discuss the different possible orientation of the field,
• Analyze the strategic dynamic of their own firm based on their assessment of the dominant logic used in their
field,
• Define a new strategy based on alternative cognitive frame.
FINANCIAL ANALYSIS
At the end of the workshop, the participants will be able to:
• Perform an Enterprise Risk Analysis by actively using a risk framework;
• Recognize and analyze a number of qualitative, quantitative and structure risks;
• Understand the impacts of Basel II/III;
• Describe how Critical Success Factors can be analyzed;
• Appreciate the concepts of economic capital; and
• Assess – and take – risk, as well as manage a credit portfolio.
FINANCIAL MARKETS THEORY & PORTFOLIO MANAGEMENT
An important objective is to gain a greater understanding of the various equilibrium models that are the cornerstones
of investment management. We will discuss these models, using a number of straightforward examples and in-class
assignments. An additional objective is to introduce a number of important aspects of financial markets: the players,
the financial products, the way these products are traded, and a number of recent trends, such as the increased use
of so-called ESG-factors (“Environment, Social and Governance”).

15. ENTREPRENEURIAL FINANCE
The course intends to provide students with a practical knowledge of the financing of entrepreneurial companies. The
course will be largely based on the discussion of business cases, integrated with additional readings and materials,
that will be distributed in class. Active student participation, in the form of class discussion and role plays, will be
the key pedagogical approach.
MARKETING AND STRATEGY
STRATEGIC PRICING AND MANAGING CONSUMER LOYALTY
This course is designed to convince participants that pricing is a very important strategic decision and that they can
design innovative pricing strategies
The intended learning outcomes are the following:
• Participants should acquire a better knowledge of cost based pricing implicit hypotheses and understand the
limits of cost based pricing.
• Participants should acquire a better understanding of value and competitive pricing.
• Participant should be able to design and develop creative pricing strategies using in particular multimodal pricing
and price discrimination.
This course presents various aspect of consumer behavior with a focus on brand loyalty
One of the objectives of this course is to develop participant’s critical thinking and defiance vis a vis main trends in
managements.
Other intended learning outcomes are the following
• Participants should acquire basic knowledge in consumer behavior related concept mainly on perception, attitude
and purchasing behavior.
• Participants should understand the advantages and risks of concentrating on developing loyalty rather than
recruitment of new consumers.
• Participants should be able to design key indicators to insure the loyalty and recruitment policy is coherent with
the company strategy in term of marketing positioning, development and innovation).
MARKET STRATEGY AND MARKETING PLANNING CONTROL
In recent years the interest in market strategy and in the associated concerns on marketing planning and control
has soared due to the growing recognition of the key role played by these issues in value creation and in the firms
development.
The objectives of the course are:
• To provide students with an understanding of the process to define an efficient setting of a market strategy,
• To develop the students capacities to elaborate a marketing plan,
• To introduce participants to the framework to elaborate and implement a marketing control system.
OPERATIONS AND SUPPLY CHAIN MANAGEMENT
The module presents the basic components of operations and the links to form the supply chain system. We examine
the various flows within the system and their impact on the operations management. We present the strategic role
of the supply chain and the key drivers of its performance:
• Operations concepts
• SCM concepts
• Planning and performance measures issues
• A framework to achieve strategic fit and scope
• Supply chain drivers and obstacles
• Planning processes and coordination tools

16. CUSTOMER RELATIONSHIP MANAGEMENT
The course investigates concepts, practices and consequences of a customer-relationship management strategy.
Specifically, the course provides insights on
• the meaning of customer centric marketing
• conceptual foundations of CRM
• organizational implications of a CRM strategy
• how the success of CRM can be evaluated
• the role of customer satisfaction in CRM
• how loyalty programs can be established
• from customer relationship to customer experience
• integrating social media in CRM = social CRM
BRAND MANAGEMENT
The objective of this seminar is to provide participants with a framework to conceptualize and manage a brand
(or a portfolio of brands) in consumer goods and services markets. It looks at the various dimensions of brand
management: brand ownables, brand identity, brand equity, consumer-brand relationships, private labels, etc.
It takes into account the various facets of brand management by looking at brands from three perspectives: the
manufacturer, the consumer and the retailer.
MARKETING DIGITAL
Ce cours permet de comprendre l’impact des nouvelles technologies sur la stratégie de communication des
firmes. Il aborde les différents moyens de communication en ligne: de la création de trafic sur un site de marque
à la fidélisation des internautes en passant par le e-commerce. De nombreux exemples concrets illustrent ces
différentes phases.

17. TESTIMONIALS
Jad AYOUB - Business Director ME and Africa - Bioscientia Gmbh / Sonic Healthcare
“When I decided to enroll in an EMBA program and started the search, I realized the meticulous
task it demanded to weigh every relevant criterion in light of the variety of the international
programs that became available during the last few years in the region. I soon became aware
however, that besides the school’s good reputation, what makes the program a win-win for the
school and the student was mainly the human factor behind it featuring:
1- High-caliber international teachers who could link the real world business practices to the
academic theories
2- Students having diversified exposures who could exchange their important experiences
during the program
3-A university management team who is dynamic and ready to listen to the students and adapt
the courses to their needs
The Seminar organized by ESA in Turkey in 2012 covered the multifaceted perspectives of the
Turkish economy giving the students a holistic view of the current and future Turkish business
outlook. The organization was according to top world class business schools standards.
The EMBA program at ESA/ESCP has fulfilled all these aspirations; I highly recommend it and
would be gladly ready to share my experience with interested candidates”.
Carol HAYEK - General Manager - Optimedia
“Being a strong believer of the continuous education program; I’ve been lucky enough to select
the EMBA program at ESA.
I wanted to get a degree from an elite business school with an international top ranking; so I
had multiple choices and several options among which I found ESA as the most convenient.
Today I’m happy with my choice; the program is very well designed to suit my needs to progress
further in the top management level.
The professors are so inspiring, and the students’ interaction is giving different perspectives to
the traditional business scene.
This positive outstanding learning experience is bringing out the greatness of ourselves.
It is so rewarding that I forgot the difficulties of juggling between several commitments I have
in my life.
From the several international seminars I’ve attended during my professional experience, I
place ESA Istanbul seminar among the major ones. This seminar was a success on all levels:
the organization, the program, the speakers and the venue as destination and hospitality.
It provided a unique experience as it joined the useful to the pleasant”.

18. Mohamed Ghalayini, CPA (Member of the AICPA) - CFO, Ariss Lumiere Group SAL
“I am proud to be enrolled in the EMBA program at ESA. I found it very beneficial that the
program focuses on building and refining the leadership skills of the participants and
broadening their strategic vision and understanding of the current business environment
through challenging yet practical case studies. In many instances, I was able to apply what
I learned at work. I was impressed with the caliber of the professors. They all had hands on
experience in the fields they taught. I also found that the diversified and high caliber of the
classmates renders the learning experience pleasant with much potential of success for career
oriented as well as for entrepreneurial spirits. The international seminar organized and held
by ESA in Istanbul allowed me not only to have a better understanding of the Turkish economy,
the business opportunities and the challenges in Turkey, but it also allowed me to build up a
network with key businessmen and entrepreneurs in this fast growing economy”.

19. OTHER ESA PROGRAMS
Masters in Management
MBA
Executive Masters in Financial Management
Specialized Masters in Marketing and Communication
Specialized Masters in Hospital and Health Management
Doctorate in Business Administration (DBA)
ESA Campus, 289, rue Clemenceau, Beirut, Lebanon. P.O. Box 113-7318
T : +961 1 373 373 F : +961 1 373 374 masters@esa.edu.lb www.esa.edu.lb