The Cracow University of Economics is a prominent business school in Poland, emphasizing high-quality education that prepares graduates for the labor market and global economic challenges. It offers various programs, including MBA and postgraduate studies, designed to foster practical skills and professional development, with a focus on collaboration with international institutions. The university has a strong track record of success, evidenced by the accomplishments of its alumni and its recognition in both national and international educational rankings.

2. University of Economics
in Cracow enjoys a strong
position among leading
business universities in Po-
land. With over 90 years
of tradition this University
significantly contributes to-
wards the development of
the academic environment
in Cracow and Poland.
It is our priority to continuously raise the quality of ed-
ucation so that our graduates could successfully meet
the growing requirements of the labor market and the
challenges of the European and global economies.
Most of graduates from economics universities who
have become presidents of the biggest Polish com-
panies can proudly show the diploma of our Univer-
sity. We cooperate with business and share our expert
The pace of economic and
socio-cultural changes that
occur in our world requires
from us a continuous
acquisition of knowledge
and new skills.
To fulfil your ambitions,
dreams and aspirations
we have taken up the challenge of creating a modern
educational institution which will help you to become
truly competitive while keeping up with the market.
Our unique program offer continually adjusted to your
needs and changing market conditions as well as our
professional teaching staff which consists of excellent
lecturers and specialists – practitioners create added
value of the School.
Based on the intensive co-operation with local and for-
eign institutions, we are continuously raising the stan-
prof. UEK dr hab. Piotr Buła
Director of Cracow School of Business
Cracow University of Economics
prof. UEK dr hab. inż. Andrzej Chochół
Rector of Cracow University of Economics
dards of our courses to prepare the students for their
professional work in the best possible way. We have
always acted in the belief that the success of our stu-
dents is our success. Choosing the Cracow School of
Business CUE you are building your career on solid
foundations.
Wishing you continued growth and success I would
like to invite you to see our program offer for more
details.
knowledge with advisory as well as decision-making
bodies both in Poland and abroad.
Prosocial activities are also important for us. Cracow
School of Business at Cracow University of Eco-
nomics is very well prepared to educate students.
Our educational services are reliable, and our grad-
uates become people of success, enlightened and
open-mindedly facing the challenges of the present
time as well as actively engaging in the economic life
of our country.
I am convinced that by taking advantage of our ex-
perience, postgraduate and MBA studies, you will
become more and more successful both in your
professional life and personal development.
POSTGRADUATE STUDIES
MBA StudiES
1

3. Cracow School of Business at Cracow University of Economics (CSB CUE) has been present on
the market of educational services since 1991. We offer MBA studies, postgraduate courses, and we
have been providing research, consulting and publishing services. We are constantly improving our
offer, adapting it to the requirements of today's market. Our dynamic development and successes
place us at a high position in Polish rankings. We are gaining more and more recognition in the
international arena. We maintain continued cooperation with businesses, cultural centres, univer-
sities, post-secondary schools and community colleges both in Poland and abroad. We are part of
the international community, which provides an opportunity to meet with business partners from
around the world, to exchange experiences and competences and to access the global network of
educational institutions, public sector organizations and consulting firms. Our partners are St. Gallen
Business School (Switzerland), Ecole de Management de Normandie, ESC Clermont Graduate School
of Management/Groupe ESC Clermont (France), AESE Business School (Portugal), Clark University,
Suffolk University Sawyer School of Business, Roosevelt University Heller College of Business, Grand
Valley State University (USA), Stockholm Business School (Sweden), University of Johannesburg (RSA),
Academy of Economic Studies of Moldova (Moldova), Banking University (Ukraine).
Since 2011 we have been a member of the European
Foundation for Management Development (the EFMD).
Our target is to focus on extended cooperation with the business world. We make sure that the
knowledge passed on to the students is strongly related to business practice, because only then will
our graduates have a strong position in the labour market and will develop Polish entrepreneurship.
We have been providing education for over 25 years!

4. The MBA title has enabled one in three
graduates to change employers
or start his/her own business
modification of current
performance of their tasks
improvement of operational
efficiency
growing importance in their company
through the implementation of new targets
higher salary
promotion associated with the change
of department
promotion to a higher position in the same
department or organizational unit
The development of managerial skills and the acquisition of new
knowledge by the graduates have contributed to:
Staying in the same organization
the graduates have obtained:
33%
92%
21%
75%
26%
25%
46%
MBA STUDIES
OF CRACOW SCHOOL OF BUSINESS CUE
BENEFITS PROFILE
The survey of graduates
of the MBA studies
of Cracow School of Business CUE
in the years 2012–2015
POSTGRADUATE STUDIES
MBA StudiES
3

5. EXECUTIVE MBA PROGRAM
Program objective:
The program aims to develop competent, effective and responsible leaders with a strong international
outlook able to produce creative, profitable and sustainable solutions to future problems and chal-
lenges by proactively applying newest management approaches.
Executive MBA Program is tailored to today’s business needs and future challenges. It is designed to
deliver experience that will help you achieve your personal goals and contribute substantially to the
success of your company. To achieve this, the program has been given two important characteris-
tics that we believe set it apart from others: i.e. individualism and authenticity. It is personal and real,
rooted in the real world and current research findings.
Cracow School of Business CUE brings together business professionals and exceptional faculty in
a personalized and interactive environment to empower our students to become more self-aware,
more capable and better prepared for their business future.
Partner schools:
Executive MBA Program is running in the consortium model in cooperation with École de Manage-
ment de Normandie from France and AESE Business School from Portugal.
EM Normandie is granted International Accreditation EPAS and AACSB, as well as is ranked by the
Financial Times. The School operates 5 campuses in Caen, Deauville, Le Havre, Paris and Oxford.
More information at: www.ecole-management-normandie.fr
AESE Business School operates 2 campuses in Lisbon and Oporto. The School has a strong leader-
ship position within the national Executive Education. Its Executive MBA Program is awarded Interna-
tional Accreditation EPAS. More information at: www.aese.pt
Rankings:
• Executive MBA Program held 6th place in the WPROST rankings for “The most popular MBA pro-
grams according to employers in 2015”.
• It has been listed in the Rankings of MBA Perspektywy® and in the ratings of the MBA Associa-
tion of Management Education FORUM.
• The Financial Order Award was granted to the Executive MBA Program by Home and Market busi-
ness magazine in 2014 in the category of “Education”.
Program content:
The program structure is based on 5 modules. One of them (Personal development) is realized
throughout the program within the four other modules, interdisciplinary assignments and pro-
jects. Such a design allows the students to explore all interdependencies, relations and connections
between processes taking place in the business environment.
Each semester offers core module courses and elective courses. Electives are a flexible part of
the curriculum and allow personalization and adaptation to students’ expectations and needs.

6. Module II
ANSWERING NEW BUSINESS
TRENDS AND CHALLENGES
Module IV
LEADING INNOVATION
AND CHANGE
TC
• International Marketing
• Managing and Developing Human
Capital
• Ethics and CSR
• Sales Management and Distribution
• Organizational Systems
• Electives: Strategic Price
Management, Sustainable
Marketing, Strategic Marketing
LI
• Contemporary Business Models
• Managerial Economics
• International Business
• International Corporate Finance
• Corporate Governance and
Performance Management
• International Study Trip
• Electives: Market Research,
International Law Case Analysis,
International Fairs
PD
• MBA Induction
• Sales Communication
• Developing Intercultural
Intelligence for International
Negotiations
• Research Skills and Methodology
• Study Trip Poland
• MBA Thesis Tutorial
Module I
PERSONAL DEVELOPMENT
IC
• Strategic Management
• Leadership and Change
Management
• Innovation Technology
Management
• Corporate Entrepreneurship
and Innovation
• Information Technology
• Electives: Strategic Planning
Methodology, Internal Audit
and Fraud
Module III
DEVELOPING INTERNATIONAL
COMPETITIVENESS
• Business Law
• Managerial Accounting
• Enterprise Financial Management
• Project Management
• Operations and Supply Chain
Management
• Electives: Business Statistics,
Operations Research, International
Accounting Standards
ME
Module V
DELIVERING RESULTS THROUGH
MANAGEMENT EFFECTIVENESS
POSTGRADUATE STUDIES
MBA StudiES
5

7. Some electives are a response to the current market demand and observed external trends. As a
result, students of each edition receive an exceptional program adapted to their needs.
Program organization:
Executive MBA studies last four semesters, during which classes divided into competence areas are
conducted. The third and fourth semester is additionally dedicated to writing MBA thesis. Program
includes two trip sessions: one in Poland, the other one – to the foreign partner.
Number of hours: 1 750 hours (500 hours of classes and 1 250 hours of own project work)
Applied languages: 40% English, 60% Polish
Forms of classes include: lectures, classes, workshops, business case studies, presentations, team
projects, company visits. Courses are led by one or more instructors, depending on the subject and
its requirements. Emphasis is put on critical, analytical and reflective thinking, both individual and
team work.
Weekend classes are held on: Friday (between 3.00 p.m.–9.00 p.m.), Saturday and Sunday between
9.00 a.m.–4.00 p.m. The meetings are held once or twice a month.
Diploma:
• a joint MBA diploma granted by Cracow School of Business at Cracow University of Economics,
Ecole de Management de Normandie from France and AESE Business School from Portugal,
• certificate of completion of postgraduate Executive MBA studies,
• transcript of academic record.
Cost of Executive MBA Program:
9900 EUR (possibility to pay in instalments), 150 EUR non-refundable recruitment fee
Now we run the
21th EDITION
of the Executive MBA Program
Get a quick return on
investment in your
studies
We have already educated
545 GRADUATES
of the Executive MBA Program
Practice what you learn on the
weekend and put it to work
on Monday
21edition

8. EXECUTIVE MBA
PROGRAM
STUDENT PROFILE
Data refer to students taking part in the last 3 editions
of the Executive MBA Program
(2013–2016)
AVERAGE AGE
36years
AVERAGE WORK EXPERIENCE
11years
EDUCATION:
Engineering – 39%
Management and Marketing – 14%
Law/Humanities – 13%
IT/Telecommunications – 12%
Economics – 11%
Finance/Banking – 8%
Biotechnology – 3% ECONOMIC SECTOR:
Consulting/Outsourcing/Technology – 29%
Automation/Automotive – 23%
Others – 14%
Chemistry/Metallurgy – 10%
Fuel/Energy – 8%
Pharmacy/Biotechnology – 7%
Banking/Financial services – 6%
Construction – 3%
POSITION HELD:
Manager – 56%
President/Board member/CEO/Owner – 18%
Sales/Marketing Director – 11%
Operations Director – 9%
Finance Director – 6%
POSTGRADUATE STUDIES
MBA StudiES
7

9. INTERNATIONAL MBA PROGRAM
Program objective:
The International MBA – European Multicultural Integrated Management Program, is a specialist,
managerial program designed especially for the managers working in an international environment.
The goal of the program is to provide knowledge leading to the continuous development of manage-
rial skills in a constantly changing international environment through the acquisition of the concepts
of global management, investment and finance, controlling, change management, leadership and
multicultural team management as well as global organisations.
Partner school:
The high quality of the program is guaranted by St. Gallen Business School, which is one of the best
schools in the German-speaking area (Germany/Austria/Switzerland) and a leading school of mana-
gement in new St. Gallen Management Valley, where around 150 consulting companies are situated.
St. Gallen Business School owes its reputation to programs which were designed in accordance with
the recommendations from businesses wishing to further educate their managers.
More information at: www.sgbs.ch
Rankings:
• According to Rankings of MBA Perspektywy® 2015, the International MBA Program achieved 8th
place among the best MBA programs in Poland.
• The International MBA Program achieved the highest standard of quality – the Master Class – in the
ratings of the MBA Association of Management Education FORUM.
Program content:
Subjects are scheduled in the most efficient way to give students maximum benefit from the edu-
cational process. Each module in IMBA consists of up to 6 courses. The content of the modules
may change in different years as we want the program to address the contemporary situation. Each
semester offers core module courses and elective courses. Electives are a flexible part of the cur-
riculum and allow personalization and adaptation to students’ expectations and needs. As a result,
students of each edition receive an exceptional program adapted to their needs.

10. MC
Module II
MARKETING AND SALES
Module IV
STRATEGIC MANAGEMENT
Module VI
MANAGERIAL COMPETENCES
MS
• Sales Management
• International Marketing
• Strategic Price Management
SM• Structures and Processes
• Strategic Management
EF
• Economics
• Financial Management
• Controlling
• International Corporate Finance
• Managerial Accounting
Module I
ECONOMICS AND FINANCE
IM • Integrated Management
• Study Trip Switzerland
• Business Game
Module III
INTEGRATED MANAGEMENT
• MBA Induction
• Developing Intercultural
Intelligence for International
Negotiations
• Leadership
• Self Management
• Business English
• Study Trip Poland
• MBA Thesis Tutorial
• Project Management
• Implementing Change
• Multicultural Human Resources
Management
• Research Skills and Methodology
PD
Module V
PERSONAL DEVELOPMENT
POSTGRADUATE STUDIES
MBA StudiES
9

11. PROGRAM ORGANIZATION:
The International MBA Program lasts four semesters. In each semester the students attend classes
providing knowledge and developing certain skills and attitudes. Last 2 semesters involve seminars
on written dissertation. The program also includes two study trips: one in Poland and the other one
to Switzerland.
Number of hours: 1 500 hours (450 hours of classes and 1 050 hours of own project work)
Applied language: English 100%
Weekend classes are held on: Friday (between 3.00 p.m.–9.00 p.m.), Saturday and Sunday between
9.00 a.m.–4.00 p.m.
The meetings are held approximately once a month.
Every subject involves progress evaluation. It is conducted in multiple forms and depends on the
knowledge or skills assessed. Those methods include tests, presentations, team work, individual
written papers or discussion and solving case studies during class.
Diploma:
• a joint MBA diploma granted by Cracow School of Business at Cracow University of Economics and
St. Gallen Business School,
• certificate of completion of postgraduate International MBA studies,
• transcript of academic record.
Cost of International MBA Program:
11 900 EUR (possibility to pay in instalments), 150 EUR non-refundable recruitment fee
Now we run the
10th EDITION
of the International MBA Program
57% OF OUR FACULTY
are foreign lecturers
We have already educated
165 GRADUATES
of the International MBA Program
Graduates of the program come from
17 COUNTRIES
around the world
10edition
17countries

12. INTERNATIONAL MBA
PROGRAM
STUDENT PROFILE
Data refer to students taking part in the last 3 editions
of the International MBA Program
(2013–2016)
AVERAGE AGE
37years
AVERAGE WORK EXPERIENCE
13years
EDUCATION:
Engineering – 32%
IT/Telecommunications – 19%
Management and Marketing – 19%
Economics – 11%
Finance/Banking – 11%
Law/Humanities – 8%
ECONOMIC SECTOR:
Automation/Automotive – 27%
Consulting/Outsourcing/Technology – 23%
IT/Telecommunications – 14%
Others – 14%
Chemistry/Metallurgy – 11%
Fuel/Energy – 7%
Food industry – 4%
POSITION HELD:
Manager – 66%
Operations Director – 14%
Sales/Marketing Director – 8%
President/Board member/CEO/Owner – 7%
Finance Director – 5%
POSTGRADUATE STUDIES
MBA StudiES
11

13. MBA CSB + Master PROGRAM
Program objective:
The innovative MBA CSB + Master studies are organized by Cracow School of Business CUE in coope-
ration with Clark University of Worcester (USA). These studies are created primarily for the people who
wish to start their careers in business (junior management).
The MBA CSB + Master Program is available in 4 specialties:
– MBA in Managerial Communication,
– MBA in Health Care Management,
– MBA in Human Resources Management,
– MBA in Information Technology Systems.
Partner school:
Clark University is a scientific research institution founded in 1887. It is one of the oldest institu-
tions in the United States offering a Master's Degree Diploma. The Forbes ranked Clark University
16th among 650 US universities in the category of "America's Most Entrepreneurial Universities". Clark
University holds accreditation from the New England Association of Schools and Colleges, Inc., Com-
mission on Institutions of Higher Education.
More information at: www.clarku.edu, www.copace.clarku.edu
Rankings:
• According to Rankings of MBA Perspektywy® 2015, the MBA CSB + Master Program, though
listed for the first time, achieved 2nd place among the new MBA programs and it held 15th place
in the general classification of the best MBA programs in Poland.
• MBA CSB + Master Program is ranked in the MBA ratings developed by the Association of Mana-
gement Education FORUM.
Program content:
Subjects are scheduled in the most efficient way to give students maximum benefit from the educa-
tional process. The courses within the Master of Science in Professional Communication (MSPC) are
scheduled first, then students attend MBA subjects – project management, strategic planning and
change management. In the next semesters teachers present more advanced topics within a given
specialty. As a result, students with various educational backgrounds, qualifications and business
experience can make better use of the knowledge passed on to them.

14. MITS
MBA MODULES
Specialisation Modules
MBA IN HUMAN RESOURCES
MANAGEMENT
Specialisation Modules
MBA IN INFORMATION
TECHNOLOGY SYSTEMS
MBA
• MBA Induction
• Strategic Planning
• Project Management
• Change Management
• Study Trip Poland
MHRM• Human Resources Management and Development
• Strategic Issues in Human Resources Management
MSC
• Intercultural Communication
• Communication Theory and Research
• Advanced Professional Communication
• Organizational Behavior and Leadership
• Management Information
Systems and Technology
• Finance and Accounting for
the Non-Financial Manager
• Project Capstone
• Business English
Modules
MASTER OF SCIENCE
IN PROFESSIONAL COMMUNICATION
MHCM • Health Policy
• Issues and Cases in Health Care
Specialisation Modules
MBA IN HEALTH CARE MANAGEMENT
• Global Marketing and Advertising
• Managerial Economics
• Business Intelligence
• IT Strategy Leaders
MMCN
Specialisation Modules
MBA IN MANAGERIAL
COMMUNICATION
POSTGRADUATE STUDIES
MBA StudiES
13

15. Program organization:
MBA CSB + Master Program lasts 2 years during which classes are held. Classes are divided into
thematic blocks. In addition, second year of studies is devoted to the practical implementation of
the Capstone Project to adress the needs of an outside company. During the studies the following
courses are realized: MSPC, MBA and specialties. The study program provides a 5-day off-school
session in Łódź.
Number of hours: 1 590 teaching hours (440 hours of classes and 1 150 hours of individual project
work)
Applied language: 100% English
The following forms of classes are provided: lectures, exercises, case studies, decision games and
simulation activities, Study Trip Poland, visiting companies, business presentations.
Weekend classes are carried out on: Fridays (between 3.00 p.m. – 9.00 p.m.), Saturdays and Sundays
between 8.00 a.m. – 4.00 p.m. The meetings are held once or twice a month.
Diploma:
• the Master of Science in Professional Communication diploma granted by Clark University (USA),
• the specialization MBA diploma granted by Cracow School of Business at Cracow University of
Economics,
• transcript of academic record.
The costs of the MBA CSB + Master Program:
6500 EUR (possibility to pay in instalments), 150 EUR non-refundable recruitment fee
4edition
1 PROGRAM
2 DIPLOMAS
MSc
MBA
Let’s make
the 4th EDITION
of the MBA CSB + Master together
52% of CLASSES
are conducted
by foreign lecturers
WOMEN
participants in49%
in Program are

16. PROGRAM
MBA CSB + MASTER
STUDENT PROFILE
Data refer to students taking part in the last 3 editions
of the MBA CSB + Master Program
(2013–2016)
AVERAGE AGE
27years
AVERAGE WORK EXPERIENCE
5years
EDUCATION:
Engineering – 21%
Economics/Finance – 19%
Law/Humanities – 18%
International business – 18%
Medical/Pharmacy – 10%
IT/Telecommunications – 9%
Marketing/Communication – 5%
INDUSTRIES:
Consulting/Outsourcing – 18%
Trade – 16%
IT/Telecommunications – 14%
Others – 14%
Medical/Pharmacy – 12%
Automation/Automotive – 10%
Banking/Financial services – 9%
Construction – 7%
POSITION HELD:
President/Board member/CEO/Owner – 12%
Operations Manager – 16%
HR Manager – 10%
Health Care Manager – 9%
Finance Specialist – 16%
IT Specialist – 14%
Operations Specialist – 10%
Sales Specialist – 9%
HR Specialist – 4%
POSTGRADUATE STUDIES
MBA StudiES
15

17. Executive MBA Program
International MBA Program
MBA CSB + Master Program
• have a university degree diploma confirming
completion of I or II cycle degree studies
• have a good command of English
• have minimum 3 years of professional
experience of holding a managerial position
• have a university degree diploma confirming
completion of first or second cycle degree
studies
• have a good command of English
• have professional experience (minimum
one year of service, without the necessity of
holding a managerial position)
ENROLMENT STEPS AT MBA STUDIES:
FORMAL REQUIREMENTS FOR CANDIDATES:
Executive MBA Program
International MBA Program
MBA CSB + Master Program
• application, cover letter
• copy of a higher education diploma (original
must be provided for verification)
• questionnaire signed by the candidate
• current CV
• certificates of completion of additional
courses, trainings
• foreigners must provide a card of permanent
or temporary residence in Poland
• application form for the MBA studies – in
the case of the employee secondment or in
the case of self-employment
• confirmation of payment of the enrolment
fee of 150 EUR
• 2 passport format photographs
• application, cover letter (in English)
• copy of a higher education diploma and
the diploma supplement (original must be
provided for verification)
• questionnaire signed by the candidate
• current CV
• certificates of completion of additional
courses, trainings
• foreigners must provide a card of permanent
or temporary residence in Poland
• application form for the MBA studies – in
the case of the employee secondment or in
the case of self-employment
• confirmation of payment of the enrolment
fee of 150 EUR
• photocopy of identity card or passport
• 2 passport format photographs
1
REGISTRATION
Registration via the website and completion
of the questionnaire by the MBA candidate
A candidate for the MBA studies must meet the following formal requirements:
2
VERIFICATION OF THE CANDIDATE
SUITABILITY
Verification of the candidate suitability by the
Coordinator of the MBA Program.
3
SUBMISSION OF THE REQUIRED DOCUMENTS

18. 5
PROVIDING REFERENCE LETTERS
7 8
PERSONAL INTERVIEW ADMISSIONS COMMITTEE
DECISION
6
ADMISSION TEST
The Admission Test, which is a logical and analytical English test
(modelled on the US GMAT test), must be taken.
Admissions Committee CSB CUE conducts interview
to obtain an insight into the professional profiles of the
candidates, their motivations and the goals they want to
achieve in the future.
Decision by the Admissions Committee
CSB CUE whether or not to accept the
candidate for the MBA studies.
• Providing 2 reference letters from business partners – Executive MBA Program and International
MBA Program.
• Providing 3 reference letters from business partners or academics – Confidential
Recommendation and also Application for Graduate Admission Form – MBA CSB + Master
Program.
9
INFORMING OF THE RECRUITMENT PROCESS OUTCOME
Informing the candidate of the recruitment process outcome
and sending a letter confirming admission to the MBA studies.
4
VERIFICATION OF THE PROVIDED DOCUMENTS
Verification of the provided documents and the consent
to the continuation of the recruitment process
POSTGRADUATE STUDIES
MBA StudiES
17

19. International MBA Congress
of Cracow School of Business CUE
International MBA Congress is an undertaking addressed to managers of the highest levels – students,
graduates, management and faculty of particular MBA programs in Poland as well as future participants
in MBA programs. Its main idea is to integrate vast circles of people whose career development
paths are connected with Master of Business Administration Studies. It also is an opportunity for an
extraordinary meeting of the world of science and business.
MBA Congress is an effort to build an active platform for cooperating, exchanging experiences,
broadening knowledge and horizons of management. The content-related aspect of the meeting is
extremely important, as it is realized through an appropriate selection of topics in particular panels and
through an invitation of outstanding specialists in both the scientific and business fields. Participants
in discussion panels share their experiences and learn how experts from the world of science and
business deal with similar problems.
Besides exploring theoretical and practical issues of management, pursuing the MBA studies can be
characterized by the possibility of integrating the managerial environment. Interpersonal contacts
constitute an important element of success in business, hence apart from lectures, discussion panels
and study visits in the largest companies of the Malopolska Region, the participants will meet at the
gala ceremony combined with a charity auction, MBA evening. On the last day of the Congress there
will be a golf event for the Cup of the Director of CSB CUE.
International MBA Congress has many years of tradition, and its organization is an example of
integrating activities aiming at, on the one hand, education and integration of the MBA environment,
and on the other hand, at the creation and active shaping of the Polish economy, business environment
for companies and entrepreneurship development, setting new trends and good practice in business.
The CSB Alumni MBA Club, which functions at the School, is a continuation of this idea.
Cracow School of Business at the Cracow University of Economics aims at making the annual congress
meetings an important item on the agenda of every MBA manager.

20. I MBA Congress
„New trends in managing enterprises in
contemporary world”
VII International MBA Congress
„Trends in the new decade in business”
III MBA Congress
„Leadership or Management – the dilemma of
modern business”
IX International MBA Congress
„Quest for talent”
V MBA Congress
„Strategies for success during an economic crisis
situation”
XI International MBA Congress
„Business foundations in turbulent environment”
II MBA Congress
„MBA and the challenges of modern business”
VIII International MBA Congress
„Achieving success in challenging times”
IV MBA Congress
„Efficient Management in time of globalization”
X International MBA Congress
„Ready for the Premier League?”
VI International MBA Congress
„Modern analytical and information tools
in organizations management”
XII International MBA Congress
„Theory of Constraints in a world without limits.
Strategies, concepts, case study”
2005
2006
2008
2010
2012
2014
2016
2007
2009
2011
2013
2015
POSTGRADUATE STUDIES
MBA StudiES
19

21. INTERNATIONAL STUDY TRIPS
Obligatory (within MBA program):
“Study Trip France”, an educational-training trip to Paris within the Executive MBA Program,
organized in cooperation with the French partner, Ecole de Management de Normandie.
“Study Trip Switzerland”, an educational-training trip to St. Gallen and Zurich for the par-
ticipants of the International MBA Program, organized together with the Swiss partner,
St. Gallen Business School.
Optional (not included in MBA program):
• trips within CSB Alumni MBA Club,
• “International Business Seminar in Global Strategy Management”, a study trip to Boston/Worce-
ster (USA), organized in cooperation with Clark University and Suffolk University, Sawyer Business
School,
• study trips organized in cooperation with the Swiss partner, St. Gallen Business School:
“Asia–Week Shanghai: Doing Business in China” (Shanghai, China),
“Strategy–Week Boston” and “Leadership–Week Boston” (Boston, USA),
“Finance–Week London” (London, Great Britain),
“Leadership for Talents” (St. Gallen, Switzerland).

22. St. Gallen Management Seminar
The Seminar is organized by Cracow School of Business at Cracow University of Economics and
St. Gallen Business School (Switzerland) and is based on the internationally well-established Swiss
St. Gallen Management Concept, designed by Prof. Dr Dres. h.c. Knut Bleicher, former president of
the advisory board of St. Gallen Business School, honory doctor of Cracow University of Economics.
The sought-after trainers from St. Gallen Business School are highly skilled specialists in development
and implementation of strategies and concepts – Christian Muntwiler, M.A. HSG and Daniel Gfeller,
lic. rer. pol. Beside management consulting activities they are active as fixed-term managers for inter-
national companies.
Participants
The St. Gallen Management Seminar is designed for managerial staff at middle and upper levels
wishing to prepare themselves for a more challenging role in an international environment.
Topics:
• Strategic Analyses
• Developing Successful Strategies
• Building an Effective Marketing Mix
• Customer Satisfaction as Main Goal
• Financial Management
• Cash Management, Financial Engineering, Shareholder Value Management
• Controlling
Seminar Fee – 1550 EUR
The fee includes:
• certificate of participation in Seminar issued by St. Gallen Business School and Cracow School of
Business at Cracow University of Economics
• all required texts and materials for Seminar
• lunches
• parking on the CUE Campus
To register please contact: ksb.seminars@uek.krakow.pl
POSTGRADUATE STUDIES
MBA StudiES
21

23. POSTGRADUATE STUDIES
Postgraduate content related programs cover both personal development and the multifaceted
process of managing organizations. The result is heightened awareness and improved management
efficiency through the use of methods, techniques and concepts in everyday business practice.
Our studies
chosen by more than 26 000
people!
72% of our students
would recommend studying at
CSB CUE
to others
26 72%thousand
STUDENT BENEFITS PROFILE:
29%
have been promoted to a higher position
or have changed their positions
29%
have got a higher salary as a result of their
completed postgraduate studies
35%
have declared a positive change in their
duties
48%
have been involved in project work in an
organisation
36%
have been offered an increased level of
responsibility
9.3% have assumed responsible positions
Data refer to the
postgraduate students in the
years 2013–2016

24. DIPLOMA:
∞ CSB CUE Diploma
∞ certificate of completion of postgraduate studies
∞ accredited certificates for some fields of study
Studies from 3400 PLN
• Alior Bank SA
• ArcelorMittal Poland SA
• Asseco Poland SA
• Astor Sp. z o.o.
• Bahlsen Polska Sp. z o.o.
• Bank BPH SA
• Bank Pekao SA
• Bayer Sp. z o.o.
• Benda-Lutz Skawina Sp. z o.o.
• BP Polska Sp. z o.o.
• BRE Bank SA
• British American Tobacco Group Polska SA
• Capgemini
• CH2M Hill Polska LTD Sp. z o.o.
• ComArch Sp. z o.o.
• Danone Sp. z o.o.
• Delphi Poland SA
• Electrolux Poland Sp. z o.o.
• Enion Energia Sp. z o.o.
• Ericsson AB
• Grupa Hoteli WAM Sp. z o. o.
• Grupa Kęty SA
• Grupa Ożarów SA
• ING Bank Śląski SA
• Intersnack Sp. z o.o.
• Kopalnia Soli „Wieliczka" SA
• Lotos Parafiny Sp. z o.o.
• Mitsubishi Electric Europe B.V.
• Mostostal Rzeszów SA
• Mota-Engil Central Europe SA
• Motorola Polska Electronics Sp. z o.o.
• Motorola Solution Systems Polska
• Multifarb Sp. z o.o.
• Multimedia Polska SA
• Naftobudowa SA
• Nitroerg SA
• Nokia Siemens Networks Sp. z o.o.
• Nordlak Sp. z o.o.
• Orlen Oil SA
• PGE Elektrownia Opole SA
• Philip Morris Polska SA
• PKO Bank Polski SA
• Polskie Górnictwo Naftowe i Gazownictwo SA
• Polskie Koleje Państwowe SA
• Polskie Zakłady Lotnicze Sp. z o.o.
• Poszukiwanie Nafty i Gazu Kraków Sp. z o.o.
• PZU Życie SA
• Raiffeisen Bank Polska SA
• Scanmed Multimedis Sp. z o.o.
• SGL Carbon Polska SA
• Shell Polska Sp. z o.o.
• Subaru Import Polska SP. z o.o.
• Tauron Dystrybucja SA
• Tauron Sprzedaż Sp. z o.o.
• Telekomunikacja Polska SA
• Tesco Polska Sp. z o.o.
• UBS Service Centre Poland Sp. z o.o.
• Unimil Sp. z o.o.
• Wawel SA
• Zakład Porcelany Ćmielów Sp. z o.o.
• Zakłady Azotowe w Tarnowie-Mościcach SA
• Zelmer Trading Sp. z o.o.
• Żywiec Zdrój SA
Our students were employees in the companies below:
POSTGRADUATE STUDIES
MBA StudiES
23

25. SUBJECT AREA
PERSONNEL AND COMMUNICATION IN COMPANY
Study objective:
As part of their studies students will learn the key issues needed to support efficient and effective
company management. The aim of study in this area is to shape and improve the psychological,
sociological and business skills needed by a manager, head of HR department, business coach and
any other workers and entrepreneurs who work in teams. Our studies enable you to develop the skills
of communication, self-presentation, assertiveness, group influence and creative thinking. The study
programs put an emphasis on increased competence in negotiations and conflict resolution. The
choice of our studies is an investment in your own personal development and that of your employees,
and it increases the efficiency of human capital in the company.
Profile of a student:
The studies are targeted at:
• university graduates interested in developing psychological and social skills, who see their profes-
sional future in business, HR and training,
• managers employed at different organizational levels, who manage corporate teams,
• owners and managers of small and medium-sized enterprises,
• specialists employed in HR departments, responsible for the quality of human resources manage-
ment within an organisation.
Psychology in Business School of Business Trainers
HR Management
XVI III
XXIV
editions editions
editions

26. POSTGRADUATE STUDIES COURSES
PERSONNEL AND COMMUNICATION IN COMPANY
Communication in Business
Psychology in Business
School of Coaches in Business
Public Relations
HR Management
Social Communication
Manager in Organization
Psychology of Social Behaviors
in Corporation
School of Business Trainers
Strategies of Social
Responsibility in Management
PERSONNEL AND
COMMUNICATION
IN COMPANY
POSTGRADUATE STUDIES
MBA StudiES
25

27. SUBJECT AREA
COMPANY AND THE MARKET
Study objective:
Our studies provide education for experts in the field of modern methods of sales and marketing
in order to meet present trends in business management and respond to growing demands from
the business environment. The study programs include the specifics of both local and international
markets. The studies develop skills connected with the broadly defined issues of sales, purchasing
and marketing. The students will learn marketing principles and the essentials of enterprise
procurement as well as sale of manufactured products and services at different stages in the supply
chain management process. Our studies allow you to develop the skills related to the management
and control of information, products and services, the optimisation of company marketing strategies
and the building of relationships with suppliers and consumers. The classes focus on educating
professionals in the search for solutions that can be used in everyday business practice.
Profile of a student:
The studies are targeted at:
• mid-level managerial staff,
• people working in the sectors of trade, marketing and purchasing,
• people working in foreign trade offices, exports departments, banks,
• owners and managers of small and medium-sized enterprises,
• people running their own business.
Trade and Sales Management International Trade
Marketing
XI
XII
XVII
editions
editions
editions

28. Market Analysis with the Use
of Data Mining
Business in Russia
and Countries of Commonwealth
of Independent States
International Trade
Trade and Sales Management
Marketing
Integrated Logistic Systems
in Company
Business in China
Service Company Marketing
Procurement Management
COMPANY
AND THE MARKET
POSTGRADUATE STUDIES COURSES
COMPANY AND THE MARKET
POSTGRADUATE STUDIES
MBA StudiES
27

29. SUBJECT AREA
FINANCE MANAGEMENT AND ACCOUNTING
Study objective:
The aim of the studies is to provide students with knowledge of financial analysis, valuation of securi-
ties, securities portfolio management, styles and methods of investment fund management, banking,
aspects of the functioning of a control system in an organization, and running short- and long-
term financial policy of the company. Our students become familiar with management and control
functions of a company's financial and accounting departments from the legal, IT and accounting
side. Implementation of the study programs in the field of finance management and accounting
helps the students to become familiar with specialist knowledge and gain practical skills in the areas
of tax law, accounting and labour law, problems of employee benefits, personnel documentation,
accounting, tax documents and Social Security.
These studies give the student increased competence in methods of creating and interpreting infor-
mation from economic accounting systems, financial statement analysis, costing, budgeting, and
their use in management. Our course is suited to people with diverse professional experience from
beginners to experienced analysts, accounting staff and personnel.
Profile of a student:
The studies are targeted at:
• people working in financial and accounting departments, personnel and payroll departments,
• people running their own accounting offices,
• people involved in finance management and analysis of economic data,
• controlling department employees,
• bank employees.
Financial Market Analysis
and Investment Consultancy
Controlling
and Corporate Finance
Accounting and Finance
(for beginners)
XX XXVI
XXXI
editions editions
editions

30. Financial Market Analysis
and Investment Consultancy
Banking
Payroll
Controlling and Corporate
Finance
Accounting and Reporting according
to MSR and IFRS
Accounting and Taxes
Accounting and Finance
(for beginners)
Corporate Finance Management
Investment Strategies
and Financial Engineering
FINANCE
MANAGEMENT
AND ACCOUNTING
POSTGRADUATE STUDIES COURSES
FINANCE MANAGEMENT AND ACCOUNTING
POSTGRADUATE STUDIES
MBA StudiES
29

31. SUBJECT AREA
BUSINESS MANAGEMENT
Study objective:
The aim of the studies is to provide students with the necessary knowledge of the organization and
management of people within a business. This applies to, among other things, the ability to analyse
the factors affecting management and the application of basic legal acts regulating business activity.
We educate the managerial staff of large and small trading companies, also service and manufactur-
ing businesses associated with foreign partners. These studies are of an interdisciplinary character.
The students get acquainted with different aspects of management, ranging from the elements of
psychology, negotiation and communication to strategic management, marketing and international
trade. A major emphasis is placed on the transfer of knowledge in accounting and finance with respect
to management. Our managerial programs also provide an opportunity to enhance your professional
experience by studying in a group of experienced managers and establishing business contacts.
Profile of a student:
The studies are targeted at:
• people holding independent positions in international corporations,
• owners and managers of small and medium-sized enterprises.
Corporate Economics
and Management
European Manager’s
Studies – MBA Type
Corporate Management
Managerial Studies –
MBA Type
XIII XX
XV
editions editions
editions

32. Corporate Economics
and Management
European Manager’s Studies –
MBA Type
Internal Audit Management
in Business Organization
Management Studies
for CFOs – MBA Type
Business Service Centre Management
21st
century Manager Business
Decision Simulator
Small and Medium
Corporate Management
Management in the Field
of Medical Services
Corporate Management
Managerial Studies – MBA Type
BUSINESS
MANAGEMENT
POSTGRADUATE STUDIES COURSES
BUSINESS MANAGEMENT
POSTGRADUATE STUDIES
MBA StudiES
31

33. SUBJECT AREA
POSTGRADUATE STUDIES IN MANAGEMENT
+ TRAINING WITH THE POSSIBILITY OF ACQUIRING
ACCREDITED CERTIFICATIONS
Integrated
Corporate
Management MSP®
Foundation
IntegratedCorporateManage-
ment is the field of studies that
will provide students with the
knowledge and skills of strategic
and operational management,
managing strategic changes in
a company and how to build
an organization that is oriented
towards, and adjusted to, fast,
flexible and efficient changes.
The students learn how to build
the Strategic Program of an or-
ganization based on strategic
projects and how the manage-
ment of the organization should
manage the group of strategic
projects. In a practical way they
will learn how to create tempo-
rary and permanent structures
supporting the change man-
agement in the organization, in-
cluding the structures based on
proven P3O models (Program,
Portfolio and Project Office).
The part of the study is the
accredited MSP® course
completed with an interna-
tional certification of MSP®
Foundation.
Change Manage-
ment®
ThestudentsmajoringinChange
Management® acquire theo-
retical and practical knowledge
about the essence of change,
its mechanisms and practical
ways to manage and deal with
the problems that each change
generates. In particular, students
learn and understand what pro-
cesses take place in change at
the personal and strategic level.
Managing an organization at the
strategic level requires knowl-
edge of change implementa-
tion processes, including the
change definition, planning of
change implementation, team
building that is responsible for
the change, the communication
plan and planning and response
to emergencies.
As part of the study the
Change Management® accre-
dited training will also be held
at the Foundation level which
shall terminate with a certify-
ing examination.
Project Manage-
ment PRINCE2®
Foundation
Project Management is the field
of study which is relevant to the
needs of employees performing
tasks that require integration of
multiplayer teams often com-
prised of various professional
specializations. Participation in
the studies will allow the stu-
dents to extend or acquire the
skills required in the implemen-
tation of organizational projects,
in particular those related to the
use of methods, techniques and
tools necessary to plan and im-
plement projects, create project
teams, determine appropriate
channels of communication,
and play relevant roles, including
the role of a leader.
As part of the study the PRIN-
CE2® accredited training will
be held at the Foundation le-
vel, which shall terminate with
a certifying examination.
STUDIES IN MANAGEMENT + TRAINING
WITH THE POSSIBILITY OF ACQUIRING
ACCREDITED CERTIFICATION

34. STAGES OF RECRUITMENT:
ADMISSION CRITERIA:
• registration via the website and complete of the personal questionnaire
• payment enrollment fee of 200 PLN
• students of postgraduate studies may be persons with a university degree: bachelor,
master or engineer
• the order of documents submission decides to admission
• personal questionnaire signed by the candidate
• confirmation of the transfer of enrollment fee
• a higher education diploma
• application form for employer – in the case of the employee secondment or in the case
of self-employment
• 2 photographs
SUBMISSION OF THE REQUIRED DOCUMENTS IN THE OFFICE OF THE CRACOW
SCHOOL OF BUSINESS CUE
Stage 2
Stage 1
POSTGRADUATE STUDIES
MBA StudiES
33

35. TRAINING
FOR COMPANIES AND INDIVIDUALS
THE SCOPE:
Tax, accounting, public
procurement
THE SCOPE:
IAS and IFRS
THE SCOPE:
Management
∞ VAT in the light of the latest
tax interpretations
∞ Fixed assets, intangible and
legal assets and investments
in public finance institutions
∞ Accounting and fiscal aspects
of running medical activity
in the Independent Public
Complex of Healthcare
Facilities
∞ Rules for granting
responsibilities and incurring
liabilities within Public
Procurement
∞ Local taxes and fees paid by
entrepreneurs
∞ Tangible fixed assets and
financing costs, impairment
tests, and presentation of
discontinued operations
according to IAS/IFRS
∞ Provisions, contingent
liabilities and employee
benefits, deferred taxes
according to IAS/IFRS
∞ Revenue and grants
recognition, the correction
of accounting rules, capacity
planning, post-balance sheet
date event and construction
contracts according
to IAS/IFRS
∞ Financial Instruments
according to IAS/IFRS
THE SCOPE:
Personnel Management
TRAINING
IN ENGLISH:
∞ Competency Models human
resource management
∞ Effective recruitment and
selection of employees
∞ Systems of periodic
evaluations
∞ Planning developmental
activities for employees
∞ Human Resources
Management and
Development
∞ Strategic Issues in Human
Resources Management
∞ Health Policy
∞ Issues and Cases in Health
Care
∞ Business Intelligence
∞ IT Strategy Leaders
∞ Leadership and management
styles
∞ Effective feedback and
assessment interviews
∞ Development talks with the
use of coaching techniques
∞ Building effective teams
THE SCOPE:
Social competence
∞ Effective interpersonal
communication
∞ Teamwork – integration
training
TRAINING

36. 14 641 PLN
6 737 PLN
4 798 PLN
graduates from MBA studies
graduates from
postgraduate studies
graduates holding a Master’s degree
without postgraduate or MBA studies
Research into remuneration demonstrates that employers appreciate their
employees’ education. Expenditure on additional studies is an investment
which pays off!
MBA – a profitable investment!
AVERAGE GROSS
MONTHLY EARNINGS
AVERAGE MONTHLY
EARNINGS OF TOP MANAGEMENT
in companies employing above 250 people.
Data regarding managers aged 41–45.
MBA diploma probably will not lead to a pay rise next day, however in time, among managers of
large companies, it translates into additional gross monthly earnings of approximately 5200 PLN
when compared with people who do not possess MBA diploma. Expenditure on MBA studies is an
investment that within 20 years pays off 19 times. In the period of 20 years after MBA graduation you
will earn almost 1.2mln PLN gross more.
EARNINGS RESEARCH
Source: Polish Nationwide Salary Survey
(Ogólnopolskie Badanie Wynagrodzeń) 2015,
Sedlak & Sedlak,
N = 310
Source: Polish Nationwide Salary
Survey (Ogólnopolskie Badanie
Wynagrodzeń) 2015,
Sedlak & Sedlak, N=143010
24 779 PLN
19 575 PLN
managers
with MBA diploma
managers
without MBA diploma
POSTGRADUATE STUDIES
MBA StudiES
35

37. 1 Main Building
2 Gardener’s House, ”Stróżówka”/Watchman’s House
3
Ustronie
4 Buildings A, B, C, D, E
5 Main Library
6 Sports and Teaching Building S
7 Finance Building F
8 Building G
9 Building H
10 Rakowicka 16
HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
8
10
4
3
5
6
7
1
A
B
S
F
G
C
D
2
9
E
H
CUE’s CAMPUS
3

38. ©Copyright by Cracow School of Business at Cracow University of Economics
Cracow 2016
Publisher: Cracow School of Business at Cracow University of Economics
Print: Zakład Poligraficzny Uniwersytetu Ekonomicznego w Krakowie
Preparation: Assoc. Prof. Ph. D. Piotr Buła, MSc Monika Bulsza, MSc Alina Tlałka-Janoszek,
MSc Joanna Batko, MA Przemysław Klimek, MSc Maciej Batory
ISBN 978-83-939641-3-0

39. MBA PROGRAMS PARTNERS:
SCHOOL PARTNERS:
NATIONAL COOPERATION:
Bielsko-Biała/Częstochowa/Jarosław/Kielce/Mielec/Nowy Sącz/
Nowy Targ/Rzeszów/Tarnobrzeg/Tarnów/Warszawa
INTERNATIONAL COOPERATION:
Boston/Chicago/Worcester/St.Gallen/Stockholm/Lisbon/Oporto/
Clermont-Ferrand/Caen/Le Havre/Paris/Chisinau/Lviv/Johannesburg
Postgraduate studies:
ksb@uek.krakow.pl
+48 12 293 5560
+48 12 293 5029
MBA studies:
mba@uek.krakow.pl
+48 12 293 7553
+48 12 293 5568
CSB CUE Foundation:
fundacjaksbuek@uek.krakow.pl
+48 12 293 7411
27 Rakowicka Street, 31-510 Cracow
www.ksb.uek.krakow.pl
EMNORMANDIE