Radian6 Overview


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Socail Media Monitoring Tool, real time listening platform that enables you to find out what’s being said
about your brand?

Radian6 Overview

  1. 1. social media monitoring, measurement & engagement Richard McInnis Director, Business Development Radian6 [email_address] C: 506.452.8179 www.twitter.com/tweetrich - Copyright © 2009 Radian6 08/21/09
  2. 2. an overview of radian6 08/21/09 - Copyright © 2009 Radian6
  3. 3. corporate highlights 08/21/09 - Copyright © 2009 Radian6 <ul><li>Accomplished Management Team </li></ul><ul><li>75+ years of combined experience in start-ups, growth stage and global corporations </li></ul><ul><li>Q1 Labs, iMagicTV, NCompass Labs, Fulcrum Technologies, Microsoft, Alcatel </li></ul><ul><li>Strong, VC-backed Financing </li></ul><ul><li>Summerhill Ventures, BrightSpark Ventures, Business Development Bank of Canada (BDC) </li></ul><ul><li>$4M Series A round in April 2007, $6.5M Series B in December 2008 </li></ul><ul><li>50 Employees: </li></ul><ul><li>(up from 23 in 01/2008) </li></ul><ul><li>Hey what about the employees? </li></ul><ul><li>Best in the business, yes we are!!! </li></ul><ul><li>Strong Growth: </li></ul><ul><li>Strong growth since Market Entry in November, 2007 </li></ul><ul><li>475+ customers (up from 30 this time last year) </li></ul>Radian6 founded:  April, 2006
  4. 4. sample of customers and agency partners 08/21/09 - Copyright © 2009 Radian6 Listening and Measurement Listening, Measurement and Engagement Agency Partners
  5. 5. our focus and approach 08/21/09 - Copyright © 2009 Radian6 <ul><li>Three phases of an end to end program: </li></ul><ul><li>Listening: Discovering real-time, relevant, impactful conversations </li></ul><ul><li>Measuring: Monitoring, analyzing and tracking those conversations </li></ul><ul><li>Engaging: Active dialog with customers and tracking/ tagging comments for further use </li></ul>
  6. 6. 08/21/09 - Copyright © 2009 Radian6
  7. 7. 08/21/09 - Copyright © 2009 Radian6 listening Real time monitoring of mentions of my company, product, issues and competitors with the ability to quickly find the most important relevant conversations River of News (RoN) provides a filtered and structured view of the important content Drill Down deep into the data with Topic trends analysis
  8. 8. 08/21/09 - Copyright © 2009 Radian6 Ability to analyze buzz about my company, products, issues, competitors, and outcomes of specific marketing campaigns and social media investments Drill Down deep into the conversation utilizing Topic Comparison Generate analysis reports <ul><ul><li>Utilize Data Exports, Automated Daily Reports and a range of other data formats to customize your output </li></ul></ul>
  9. 9. 08/21/09 - Copyright © 2009 Radian6 Ability to analyze the sentiment on individual phrases surrounding your keywords on topics. Completed in real-time. <ul><ul><li>Utilize Alerts to monitor in real-time based on the tonality of conversations </li></ul></ul>
  10. 10. 08/21/09 - Copyright © 2009 Radian6 Need to be able to manage real-time responses across a team: assign tasks to people, manage task lists, categorize posts based on priority, type of post (product inquiry? customer service experience?) River of News – Workflow Mode
  11. 11. 08/21/09 - Copyright © 2009 Radian6 Need to always be tuned in even when on the run? Utilize the As-it-Happens Alerts direct to your inbox with direct links to the content or the Radain6 Engagement Sidebar Radian6 As-it-Happens Email Alerts
  12. 12. 08/21/09 - Copyright © 2009 Radian6 Engage directly from an alert or a post assignment from a colleague with one click with complete synching back to the dashboard for company wide tracking Engagement Side Bar
  13. 13. why companies choose radian6 08/21/09 - Copyright © 2009 Radian6
  14. 14. learn more about us 08/21/09 - Copyright © 2009 Radian6 Executive bios Customer announcements & product feedback Radian6 blogs Marcel LeBrun CEO Chris Ramsey VP Business Development David Alston VP Marketing Chris Newton CTO Jerry Carr VP Engineering http://www.radian6.com/cms/leadership_team http://www.radian6.com/cms/news_and_events http://twitter.com/radian6/favorites http://www.radian6.com/blog http://www.tweetpr.com http://www.mediaphilosopher.com