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Webinars That Wow How to Engage Your Remote Audience

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Webinars that WOW presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

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Webinars That Wow How to Engage Your Remote Audience

  1. 1. Webinars that Wow™ Engage & Educate Your Remote Audience
  2. 2. Current Situation Too Much Content Larger Audience Shorter Attention Span No Protocol No Organizational Format
  3. 3. •Convert Live Communications to Virtual •Planning Tips •Voice •Tools for Interaction •Live Demo Webinars that Wow™ PIE Format
  4. 4. Goals for you • Save time - less travel • Not face-to-face meetings • More time planning • Orchestrate • Up front preparation & practice
  5. 5. Live to Virtual • Short Sessions: 30-45 Minutes • If longer: Breakouts or involvement • Interaction every 90 seconds • More time on preparation • Make them touch computer • Lots of slides: Move faster
  6. 6. Planning Tips • Who will be on call? • What’s their challenge? • What information do they need to solve their problem?
  7. 7. Planning Tips Respect your Audience Few short sessions vs. one long one 45/15 35/10 20/10 30 Minutes 45 Minutes 60 Minutes
  8. 8. Voice VERBAL 7% VISUAL x 55% VOCAL 38%
  9. 9. Planning Tips • Voice needs to change: Practice • Enthusiastic • Pausing • Content: Tighter and more decisive • More time to prep • More slides • Describe actions • Interaction 90 Seconds!
  10. 10. Volunteer • Your name •Name of Project •Goal of Project
  11. 11. Volunteer • Three key points of project
  12. 12. Volunteer • Next Steps for Project
  13. 13. Live Demonstration • Content Development •Webinars that Wow PIE Format •Live WebEx
  14. 14. Annotation Tools Tools for Interaction •Plan for interaction: Use every 2-3 slides •Every 90 Seconds: Change •Verbally explain your actions •Build in time for interaction
  15. 15. Annotation Tools Annotation tools for interaction Use variety including: Polls…Questions…Emoticon… White board…laser pointer… video…chat…highlighter…yes/no button…raise hand button…go faster/go slower… notes… demonstration
  16. 16. Annotation Tools Video Web Cam: Use periodically – Beginning: Put face to voice – In discussion: Personal touch Look into camera – Raise gestures Verbalize your actions
  17. 17. Task Bar • Have question?: Raise hand • Ask a question: Yes/No buttons • Feedback: Faster/ slower buttons • Slide: Emoticon drop-down list • Feedback results drop-down list
  18. 18. Live Demonstration • Content Development • Webinars that Wow PIE Format • Live WebEx
  19. 19. Webinars that Wow Format Persuade, Inform, Educate Format (PIE) Short: 2-4 minutes Introduction Set Guidelines Body Expansion of Topics Introduce each slide Conclusion Wrap up and Next Steps
  20. 20. Persuade, Inform, Educate Format PIE Format: Introduction • Speaker’s name & title of webinar • State in goal format • Goal statement • Agenda topics and length of webinar • Give guidelines for focused participation
  21. 21. Persuade, Inform, Educate Format Guidelines for Focused Participation • Resist temptation for distractions/noise • Introductions & clarify roles • Recording/mute • Interaction tools • How/when questions will be handled • How to handle technical difficulties
  22. 22. Persuade, Inform, Educate Format PIE Format: Body Present Each Agenda Topic Transition Statement Restate Agenda Topic Concisely Expand on Agenda Topic Tie Back Benefit to Audience Goal
  23. 23. Persuade, Inform, Educate Format PIE Format: Conclusion Restate All Restate Next Agenda Goal Steps Topics Statements
  24. 24. Transforming Your Slides • Keep slides simple • 1-2 Key Points • More slides • Less than 2 minutes • Guideline: 4x6 or 6x4
  25. 25. •Convert Live to Virtual •Planning Tips •Voice •Content: Webinars that Wow™ PIE Format •Tools for Interaction
  26. 26. Next Steps FREE Webinar • www.power-presentations.com/may09-webinar.html • Coupon code: EMKTG2009 • Register
  27. 27. Next Steps • Allocate more time for prep • Determine speakers • Practice: Record yourself

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