Avanced Seo E Marketing Conference May8

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Advanced SEO presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

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Avanced Seo E Marketing Conference May8

  1. 1. Advanced SEO: Analytics Matt Bailey President, SiteLogic Matt@SiteLogic.com Twitter: @SiteLogic
  2. 2. Unique Visitors
  3. 3. Accuracy
  4. 4. Visitor Sessions The number of times visitors view your website
  5. 5. Search Engine Referrals Where’s everybody else??
  6. 6. Exit Rate That site stinks!
  7. 7. Conversion Rate
  8. 8. “Web analytics works best when measurement expectations are clearly defined in advance, not after the Eric Peterson fact or on an ad-hoc basis.”
  9. 9. “life without this sort of examination is not worth Socrates living...”
  10. 10. Data Page Views = 34,000
  11. 11. Information Data + Context Page Views per visitor = 8
  12. 12. Knowledge Information + Context Visitors who searched for term : Who entered at: page : Session of more than: minutes : Converted at a rate of: x% : = Visitor Knowledge
  13. 13. Understanding Knowing what to do
  14. 14. YOU Knowledge Information Data
  15. 15. 11% - Yellow shirt 9% - Blue shirt 79% - Red shirt
  16. 16. 16%
  17. 17. Trends affecting Red Shirt “conversions” - 57.5% Beaming to planet - 42.5% On-board fights - 16% when Kirk meets alien women
  18. 18. Megapixels Digital Ipod Camera Fuji? Sony? MP3 Flash Drive? Battery Life Player Cost Price Gigs
  19. 19. • Key Performance Indicators – Time on Site – Pages Viewed – Conversions – Goals • Segments – Blogs – Links – Social News – Search
  20. 20. • Overall • Segmented –Referring URL –Search Phrase –Product Group –Campaign Type –Actions and Tendencies –Returning v. New Visitors
  21. 21. Prospecting Segments Anchor Term: (primary keyword) • 2.7 minutes average time on site • 46% of visits less than 20 seconds • Conversion (sales) Rate: 2.2% • 52.4% (2,682) enter at the Home Page (1.8% conversion) • 34.5% (1,007) enter at topic page (4.3% conversion)
  22. 22. Prospecting Segments Vacations: • #3 Ranking • 600 visitors/mo. • 0 conversions Vacation: • #34 Ranking • 1800 visitors/mo. • 2% conversion rate
  23. 23. Prospecting Segments Average searcher: • 4:23 minutes on site • 4 pages viewed • 2 % conversion rate “Family” term searcher: • 7:38 minutes on site • 10.5 pages viewed • 4 % conversion rate
  24. 24. Prospecting Segments Avinash Kaushik - Excellent Analytics Tip #4
  25. 25. Prospecting Segments
  26. 26. 3 C’s of Analytics: 1. Context 2. Contrast 3. Comparison
  27. 27. Blog www.SiteLogicMarketing.com/blog
  28. 28. Thank You! Matt Bailey President, SiteLogic Matt@SiteLogic.com www.SiteLogic.com

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