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ONLINE VIDEO
Conveying Your Entrepreneurial Spirit
           For Increased Profitability

                      Jessica Kizorek
                     Huizenga School of Business
                       Thursday, May 13, 2010
People don’t buy WHAT you do.
  They buy WHY you do it.
Converting People Into:

       Buyers
          &
     Supporters
Why?
Why #1

Increases Engagement Time
Why #2

Deepens Emotional Connection
Why #3

Builds Trust & Credibility
Why #4

People Are Asking For It
Online Video Consumption
                   Skyrocketing

Over 72% of Internet users view online video monthly
(More active participants than blogging or social media)
Over 187 billion videos were streamed in 2009
This represents an increase of 22% from one year before
2010?

            (Trendstream & Lightspeed Research)
“Video on Websites
  Increases Sales by 72%
According to Google and MSN”



      (MSN & DoubleClick)
Case Studies
Increased Engagement Time
         22%
Increased Conversion
      400%
"Our e-commerce website clients that have incorporated online video
onto their product pages have seen a 2X-3X increase in purchases." 

 - Mike S. - Top 20 National Advertising Agency
GREAT
Places to Use Cost Effective Video

         Event Coverage
          Testimonials
          Video Emails
           Invitations
      Instructional Videos
             Reviews
            “How To”
  Video Blogs & Commentaries
TERRIBLE
Places to Use Cost Effective Video

     Product Demonstration
      Corporate Branding
Online Video
         Increases Exposure
          Builds Community
       Increases Sales by 72%
 Increases Engagement Time 22%
Increases Conversion Rates 400%
    2x-3x Increase in Purchases


         Now you know.
What are you going to do about it?

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ONLINE VIDEO Conveying Your Entrepreneurial Spirit for Increased Profitability