The document compares native apps and web browsers as platforms for content delivery. It discusses that while native apps can access more device capabilities, the line is blurring as browsers gain more features. Native apps require developing for each platform separately, while browsers provide a common experience. Native apps have more control over monetization through app stores but discovery is difficult, while browsers give more control over content but require building an audience. In conclusion, the best platform depends on the publisher's marketing power and ability to create viral content, as well as their business model around ads or paid issues.
Should you get the come backing nokia banana phoneGina Benderson
Should you get the come-backing Nokia banana phone?
https://sites.google.com/site/ginabendersonit/blog/should-you-get-the-come-backing-nokia-banana-phone
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
A second view on content, media and advertising for iPad and tablet devices in general. What is it all about and how can it affect our way of looking at media consumption.
Presented at the Digital Marketing seminar for the Marketing Foundation in Belgium.
Mobile Portals are key to the success of any Mobile operator, however the times are changing and we need to create a pull based strategy to get consumers on board. The presentation deals with such a strategy.
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
Should you get the come backing nokia banana phoneGina Benderson
Should you get the come-backing Nokia banana phone?
https://sites.google.com/site/ginabendersonit/blog/should-you-get-the-come-backing-nokia-banana-phone
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
A second view on content, media and advertising for iPad and tablet devices in general. What is it all about and how can it affect our way of looking at media consumption.
Presented at the Digital Marketing seminar for the Marketing Foundation in Belgium.
Mobile Portals are key to the success of any Mobile operator, however the times are changing and we need to create a pull based strategy to get consumers on board. The presentation deals with such a strategy.
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
Thinking of developing a mobile app for your business? Should you go for a native, device-based application or a web-based application? This white paper addresses some of the considerations...
PlayFirst Study: Tablet And Smartphone Gaming TrendsPlayFirst
Results of a study that PlayFirst and Frank N. Magid Associates conducted that shows how tablet is emerging as a premium gaming platform. Visit PlayFirst's site at http://www.playfirst.com
Creating engaging web experiences with SharePointIntergen
Intergen Seminar presented September 2012.
Pure content management is no longer enough. Successful web content management systems need to be able to deliver content based on visitor context: Who are they? Why are they visiting? Where do they come from?
The future of the web will see “Content + Context” driving user engagement and enabling organisations to achieve their objectives.
Well-known as a solution within the enterprise, Microsoft SharePoint is also a content management system which can be used for delivering external-facing websites. This session will look at some of the features of SharePoint that allow it to deliver context-based content and explores how this can add value to your organisation.
Mobile versus online: modality considerations for data qualityMerlien Institute
Mobile versus online: modality considerations for data quality
Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
Dean Wiltse - Founder & President – Thumbspeak
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback. Determining the implications for mobile applications for delivering data quality to brands. How to motivate consumers to respond quickly to branded information through channel novelty.
Incorporating Mobile Into Your Digital Experience Strategyrivetlogic
Mobile web traffic continues to increase and in some cases is surpassing that of desktops. And from 2013 to 2014, mobile app usage saw an astounding 52% increase compared to just a 1% increase with desktops. With facts like these, it’s apparent that businesses can no longer afford to ignore their mobile experience.
Whether your audience is spending just a few minutes checking on the status of an order or watching streaming media for hours on their mobile device, it all plays a part in the overall customer experience journey they have with your business.
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
With the Apple iPad at the core of its growth, the tablet industry is estimated to reach US$20 billion by 2014. Businesses that ignore this platform risk missing out on a critical mass of users.
From hotels and cafés to car dealers and customer service reps, the iPad has proved adept at fitting into many lines of business.
Join Ogilvy’s Brian Giesen and SmartCompany’s James Thomson as they dicuss the iPad.
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
More and more publishers are now saying that mobile is accounting for close to half of their digital traffic and that upward trajectory is only expected to continue. But the desktop environment is still a priority, which makes a responsive design strategy a crucial component of digital content distribution. And those considerations matter just as much for a digital edition.
At a time when publishers are looking for better engagement and utility out of their digital editions, there are solutions being developed that bridge the gap between a flipbook and the costly, dual-production track of independently-designed products.
Trying to decide what platform to use for your digital magazine, catalog, brochure, or company communications? This presentation provides a brief look at the benefits and disadvantages to publishing as a replica, replica + extras, optimized, and responsive design digital edition.
Thinking of developing a mobile app for your business? Should you go for a native, device-based application or a web-based application? This white paper addresses some of the considerations...
PlayFirst Study: Tablet And Smartphone Gaming TrendsPlayFirst
Results of a study that PlayFirst and Frank N. Magid Associates conducted that shows how tablet is emerging as a premium gaming platform. Visit PlayFirst's site at http://www.playfirst.com
Creating engaging web experiences with SharePointIntergen
Intergen Seminar presented September 2012.
Pure content management is no longer enough. Successful web content management systems need to be able to deliver content based on visitor context: Who are they? Why are they visiting? Where do they come from?
The future of the web will see “Content + Context” driving user engagement and enabling organisations to achieve their objectives.
Well-known as a solution within the enterprise, Microsoft SharePoint is also a content management system which can be used for delivering external-facing websites. This session will look at some of the features of SharePoint that allow it to deliver context-based content and explores how this can add value to your organisation.
Mobile versus online: modality considerations for data qualityMerlien Institute
Mobile versus online: modality considerations for data quality
Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
Dean Wiltse - Founder & President – Thumbspeak
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback. Determining the implications for mobile applications for delivering data quality to brands. How to motivate consumers to respond quickly to branded information through channel novelty.
Incorporating Mobile Into Your Digital Experience Strategyrivetlogic
Mobile web traffic continues to increase and in some cases is surpassing that of desktops. And from 2013 to 2014, mobile app usage saw an astounding 52% increase compared to just a 1% increase with desktops. With facts like these, it’s apparent that businesses can no longer afford to ignore their mobile experience.
Whether your audience is spending just a few minutes checking on the status of an order or watching streaming media for hours on their mobile device, it all plays a part in the overall customer experience journey they have with your business.
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
With the Apple iPad at the core of its growth, the tablet industry is estimated to reach US$20 billion by 2014. Businesses that ignore this platform risk missing out on a critical mass of users.
From hotels and cafés to car dealers and customer service reps, the iPad has proved adept at fitting into many lines of business.
Join Ogilvy’s Brian Giesen and SmartCompany’s James Thomson as they dicuss the iPad.
Smartphones and tablet devices have grown to play a leading role in how consumers access media and make purchasing decisions. Expectations about what makes for an ideal mobile experience depend on the motivations and behaviors of users. Successful outcomes require tailoring communications so they take full advantage of unique device interaction styles, context of usage and technical constraints. This presentation provides tips and best practices on creating mobile-friendly experiences that surprise and delight.
More and more publishers are now saying that mobile is accounting for close to half of their digital traffic and that upward trajectory is only expected to continue. But the desktop environment is still a priority, which makes a responsive design strategy a crucial component of digital content distribution. And those considerations matter just as much for a digital edition.
At a time when publishers are looking for better engagement and utility out of their digital editions, there are solutions being developed that bridge the gap between a flipbook and the costly, dual-production track of independently-designed products.
Trying to decide what platform to use for your digital magazine, catalog, brochure, or company communications? This presentation provides a brief look at the benefits and disadvantages to publishing as a replica, replica + extras, optimized, and responsive design digital edition.
Who do you think you are? Understanding your Brand Archetype can help your business align your messaging with the personality your target audience has come to expect of your brand. Are you a joker? A sage in your industry? A hero? Learn the theory behind archetypes and how to begin mapping your archetype.
Defining social success through the lens of corporate use at Nxtbook Media, the psychology of social sharing, and individual users' success. - May 2014 Event
Responsive Design with Nxtbook UbiquityNxtbook Media
Provide a great cover-to-cover reading experience that allows the text, images, and other content to reflow to fit any screen size. Your magazine, book, or other published materials look great on every mobile or desktop device.
Before starting any major campaign or re-branding, it is to your benefit to conduct a Brand Audit. Brand audits take a look at what you, your employees, your customers, and your marketplace is saying about your brand. View this presentation to learn more about what conducting a brand audit would mean for you.
How to Hook (and Keep!) Digital ReadersNxtbook Media
See real examples of publishers using website, social media, and email campaigns to hook new readers and keep regular readers engaged with their content.
3. Nxtbook Media
S Marcus Grimm – from the US!
S Gavin Stark – from the UK!
S Serving 2,000,000 readers per month
S Desktop digital editions
S Tablet/mobile browser editions
S Tablet/mobile native apps
4. Goals
S Break down the differences between the 2 platforms
S Show you how the difference in platforms creates
different results
S Help you synthesize this information for your strategy
5. Interface
S 2 years ago, native apps
always looked a lot different
than browser apps
S Not necessarily the case
anymore
6. Capabilities
S Native apps can do more with your device: your
camera, accelerometer, etc. Eg. Instagram letting you
use your phone and say where the pic is from.
S Browser apps are a bit more limited:
geolocation, orientation
S But this is changing, too
S How about speed?
8. Development
S Browser
S One size (mostly fits all)
S Native
S One size mostly doesn’t
S Hybrid
S Browser development inside platform specific wrappers
S Somewhat shows that previous discussion points are dated
9. Finding Readership
S Browser
S Email
S Social Media
S Search Engines
S *Assuming Your Content is Open!
S Native
S Improving With Social Media
S Still a Somewhat Convoluted Process
10.
11. Paid Content?
S Native
S The app store is the gatekeeper. Do not try to bypass it.
S Android native, less restrictive.
S As stores get bigger, discoverability is an obstacle.
S Browser
S Do what you want.
S In the browser, you get more control, but you have to build your
store.
S You’re responsible for finding and marketing to your audience.
12.
13. Versioning of the App
S Native
S Up to publisher to release
S Up to user to accept
S Browser
S Up to publisher to release
14. Assuming You Are On All
Platforms, Where Are the
Readers?
10%
Desktop
Tablet Browser
48%
31% Phone Browser
Native iPad
iPhone Native
8%
3%
Data is from top 5 Nxtbook customers on all platforms January, 2013
15. The Reality With Paid Content
Top Paid Title Top Controlled Title
4% 2% 1%
10% 13%
21% Desktop
Native iPad
Tablet Desktop Browser
Browser
Phone iPhone Native
12%
Browser iPad Browser
Native iPad
61% iPhone Browser
2% iPhone 74%
Native
For better or worse, gates work!
16. Conclusion: It’s About You.
S Do you have marketing power?
S The less power, the more native you should be.
S Do you have viral content?
S The more viral, the more browser focused you should be.
S How will you make money?
S If more ads, more browser. If more issue sales, the more
native.