Leaders at companies like The Economist, Marks & Spencer
and Haymarket Media shared with us how focusing on
retention really does pay off in terms of:
Retailers and publishers who increased their spending on retention
in the last 1-3 years resulted in a near 3x higher likelihood of
increasing their market share in the last year.
But don’t worry
not purely a
According to the survey, management
teams spending more on retention are
2x as likely to understand the
impact of CLV on revenue and
What’s more - companies focused on retention are nearly
50% more like to consider projected long-term profitability
growth when making decisions about customer strategy.
But it takes more than focus to
translate your strategies to
It takes modernizing your marketing to
really move the needle because
acquisition and retention are… just
Acquisition is about the masses, and at its best, it’s about segments.
Retention is about you and
me - individuals. Real
people. Actual customers
with names and individual
interests, preferences and
histories with your brand.
To retain customers and create loyalty you need to focus on 3
just not enough
you need to
Email continues to drive high
ROI. Using data science to
recommendations, send times
and more - retailers and
publishers can increase email
revenue, reduce subscriber
churn and increase CLV.
Yes, smart acquisition
has the power to help
you exceed your
retention goals. An
approach can decrease
acquisition costs AND
Do you have the
deliver a modern
Will you be known
as a leader who
drives success in
this modern era?
You can get back to us on those…
but in the meantime check out this
guide to help you plan for 2017 and
incorporate in your overall goals!
Sailthru is the largest sender of personalized email in the
world. We are the leading choice for modern marketers and
retailers like Alex and Ani, Everlane and Betabrand for
campaign management across email, web, and mobile.
To see Sailthru in action, contact us at 877 812 8689
or visit Sailthru.com for more information.