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10
Steps To
Make your
Email marketing
a
According to StrongMail Industry Survey, 56% of the marketers
plan to increase their email marketing budget in 2013.Doesn’...
Define a
Goal
clear
1
Revisiting the goal throughout the email campaign
can help you stay on track
Segment
Audience
your
2
Results????
39%higher openrates ,28%lowerunsubscriberates, 24%better
deliverability&Revenue
GeographicLocation I PastPurch...
Ideate a
Headline
Compelling
3
MailChimp found that emails with subject line between
28 – 39 characters in length had the highest click
rates
Create a sn...
What
Matters is
4
Timing
To best understand what works for you is to
run tests
“When” you send the
emails is very crucial
& it depends on your
segm...
Optimize
your
5
Brand
Make it clear who the email is from
Optimize: Brand Name, Brand Logo, Brand Colors, Design of
yourwebsite
Pay
attention to
6
Design & Compatibility
Ensure your mail design is compatible across all
mail clients by testing on each
Design should give
the message
Clearly to...
Have
a clear
7
Call to action
Use huge prominent button that easilygrab
your audience’s attention
Create
an effective
8
Landing page
Companies with 30+landing pages generate 7X more leads than
those with fewer than 10.
48%
of the marketers create a new la...
Set - up
9
Tracking
Keep a
close watch
at
your
customers
Tag the links in your email and monitor
them using your analytics software.
Keep
10
Testing
Test, test
&
test again!
“People who test their email campaigns get 11% better open
rates and 17% more clicks.” - MailChimp
Imagesource:
http://conventionfollowup.com/images/iStock_000000495499Small.jpg
http://4.bp.blogspot.com/_La5lMoAWvhc/TDfG0...
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10 Steps To Make Your Email Marketing A Success

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'10 Steps To Make Your Email Marketing A Success' is an effort by Flashmail. Flashmail makes your email campaign easy and affordable.

Published in: Business, Technology

10 Steps To Make Your Email Marketing A Success

  1. 10 Steps To Make your Email marketing a
  2. According to StrongMail Industry Survey, 56% of the marketers plan to increase their email marketing budget in 2013.Doesn’t it become important to get the best out of these spends? Here’s how we can help you get it right! This presentation ‘10steps to make Youremail marketing a success’ is an Effort by Flashmail
  3. Define a Goal clear 1
  4. Revisiting the goal throughout the email campaign can help you stay on track
  5. Segment Audience your 2
  6. Results???? 39%higher openrates ,28%lowerunsubscriberates, 24%better deliverability&Revenue GeographicLocation I PastPurchases I EmailEngagement I Site UsageI Form Abandonment I Age I Gender
  7. Ideate a Headline Compelling 3
  8. MailChimp found that emails with subject line between 28 – 39 characters in length had the highest click rates Create a snappy headline that answers the question “What’s in it for me?”
  9. What Matters is 4 Timing
  10. To best understand what works for you is to run tests “When” you send the emails is very crucial & it depends on your segmentation.
  11. Optimize your 5 Brand
  12. Make it clear who the email is from Optimize: Brand Name, Brand Logo, Brand Colors, Design of yourwebsite
  13. Pay attention to 6 Design & Compatibility
  14. Ensure your mail design is compatible across all mail clients by testing on each Design should give the message Clearly to the audience & also encourage an action
  15. Have a clear 7 Call to action
  16. Use huge prominent button that easilygrab your audience’s attention
  17. Create an effective 8 Landing page
  18. Companies with 30+landing pages generate 7X more leads than those with fewer than 10. 48% of the marketers create a new landing page for each new campaign
  19. Set - up 9 Tracking
  20. Keep a close watch at your customers Tag the links in your email and monitor them using your analytics software.
  21. Keep 10 Testing
  22. Test, test & test again! “People who test their email campaigns get 11% better open rates and 17% more clicks.” - MailChimp
  23. Imagesource: http://conventionfollowup.com/images/iStock_000000495499Small.jpg http://4.bp.blogspot.com/_La5lMoAWvhc/TDfG0kTE1FI/AAAAAAAACek/sGZEAGedl8A/s1600/Gol.JPG http://www.arlingtonadventist.com/ http://www.escolasonar.com.br/imgs/fotocontato.jpg https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcTtYcVeXM6Py7W1Zdwl26I1xTDUq0uWSeTNsVca2tfbKPJy8uHdrspX https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRPEqlMVfdKLJWdojEoYF-PiLE51XJbFoxVCVaZfzUlvRa5-l0nmQ https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTLqjTJZPRAIOSKL5RUgkCF04eQaFDhbyY-H95tmndCmTgIfrsfPCUCQA http://www.canstarblue.com.au/blog/wp-content/uploads/2011/08/Jet-airplane.jpg https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcQfzyQJ4JrVlZVJO3K0IW71CTTLQdGLnil8x3h6DfYnstk_VNRfAAD-ug 022-42645743| 9819022035 info@flashmail.in Thank You Futureadyservicespvt.Ltd. 210, v-mall,nextto saidham, Off weh,thakurcomplex, Kandivali(e), Mumbai– 400101. www.flashmail.in

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