The document discusses email marketing strategies and tactics. It outlines the differences between Email Marketing 1.0 and 2.0, noting that 1.0 approaches like one-off emails and untargeted broadcasts are outdated. Email Marketing 2.0 involves using customer relationship management tools and data to send strategic, personalized, and value-driven emails to engage recipients. It provides tips for crafting the first Email Marketing 2.0 broadcast, including focusing on existing customers and prospects, offering valuable content, and encouraging responses.