The document discusses five contemporary ways to drive readers to action through email marketing. It recommends combining email and social media to gain more email subscribers, encouraging customer engagement through creative emails, retargeting emails within an hour of a customer's site activity to prompt a specific action, and maximizing email frequency without sending too much content that could cause subscribers to unsubscribe. The final tip is to get creative with email content to inspire audiences without cost while potentially achieving unexpected rewards from an effective email marketing campaign.

1. Five Contemporary Ways to
Drive Readers to Action –
Part 2 of 2

2. Welcome back… in my last post I talked about
the power of e-mail marketing. Ever since the
very first mass marketing email in 1978, e-mail
marketing has been the KING of internet
marketing.

3. Keep on reading to discover the
last 3 contemporary ways to drive
readers to action…plus a bonus
tip!

4. 3. Combine email and social media
Use social media to gain more
subscribers to your email database.

5. 4. Encourage customer
engagement
Get creative with email to engage with your audience.

6. 5. Retarget
emails based on
site activity
Send out your triggered
emails within an hour or
so of the trigger event,
and clearly outline the
action you expect the
customer to take.

7. AND.......
...... The Bonus Tip

8. Maximize
Email
Frequency
Email subscribers get
turned off fast from
receiving too much
email, and unsubscribe
as a result.

9. Don’t squander email’s potential with boring
content that leaves your audience
uninspired.

10. Remember, it costs nothing to get creative on email, but
the rewards of an effective email marketing campaign
can be more than you ever expected.

11. http://dvfx.com
contact@dvfx.com
+357 25 33 77 80
Office 203, VashiotisBusiness Center,
Ag. Andreou& E. VenizelouSt,
3035 Limassol, Cyprus
For your FREE email marketing consultation
contact us today!