Elizabeth Eckels, Owner of Smalls Consulting, presents, "Dashboard Hell: How to Redeem Yourself from Data Dumps and Robot Reporting".

1. How to rescue yourself from data dumps and robot reporting
Dashboard Hell

2. How to build and maintain a valuable monitoring tool for your business
Dashboard Heaven

3. Digital Analytics Agency providing practical approaches and high
quality analytics support for medium to large enterprises.
Smalls Analytics

4. @Smalls
measure.slack.com
Elizabeth@
SmallsAnalytics.com
Linkedin.com/in/eckels

5. bit.ly/ate15dataviz
Data Visualization Tips

6. Definitions

7. Noun. A large amount of data transferred
from one system to another
Data Dump

8. Noun. A large amount of data transferred
from one system to another
Data Dump

9. Noun. An overwhelmed or defeated analyst who just can’t find
the time or means to process dashboard request
Reporting Robot

10. Noun. An overwhelmed or defeated analyst who just can’t find
the time or means to process dashboard request
Reporting Robot

11. Noun. A regularly
updated set of information
that would negatively
impact the business if it
wasn’t available
Great
Dashboards!

12. DASHBOARD BUILDING PHASES
Discover
Design
Develop
</>
Deploy
Delight

13. DISCOVER
</>

14. Discover
TIME PURPOSE SCOPE
 Allocate time
 Be efficient…
 …but don’t rush
 Set objective
 Identify sponsor
 Budget
 Tools
 People/teams
 Data sources
 KPI’s

15. </>
DESIGN

16. Design

20. Design
DATA FORMAT COMMS.
 Clarify data
elements
 Map data sources
 Define data
relationships
 Layout
 Interactive?
 Graphics
 Drill-downs
 Prototype
 Format
 Accessibility
 Frequency
 Distribution list

21. DEVELOP
</>

22. </>
Develop
1. DATA IMPORT
2. CONFIGURE DATA
3. BUILD TABLES &
GRAPHS
4. LINK DATA TO
GRAPHICS
5. TEST & BUG FIX

23. DEPLOY
</>

24. Deploy
Production
Feedback loop
Soft launch/iterate

25. DELIGHT
</>

26. Train
end users how to read and use
the reports, and how to submit
bugs or questions (consider
setting up office hours for open
discussion)
Iterate
Set up user feedback process
in advance & provide regularly
scheduled updates to
dashboard
Maintain
data quality and update the
data in the report (if needed),
communicating changes with
release notes
After Launch

27. DASHBOARD BUILDING PHASES
Discover
Design
Develop
</>
Deploy
Delight

28. Digital Analytics Agency providing practical approaches and high
quality analytics support for medium to large enterprises.
Smalls Analytics
Dashboard Heaven