The document discusses the importance of operationalizing data and fostering a culture of curiosity within organizations to understand and leverage data effectively. It emphasizes asking fundamental questions about business performance and adapting to changing ecosystems. The authors highlight the necessity of education, tooling, and instrumentation as key components in this transformation.

1. Winning with Data
July 28, 2016

2. Housekeeping
• We will take questions as they
come in and at the end.
• You should see a Q&A box on
the right side of your screen.
• There is a button marked “Q&A”
on the bottom menu.
• We are recording this
• We will send you the recording
tomorrow.
• We will send you the slides
tomorrow.
RecordingQ&A

3. 4
Jen Grant, CMO

4. 5
Tomasz Tunguz,
Venture Capitalist

5. 6
Frank Bien, CEO

6. WHY WE WROTE A BOOK
7
A trend was emerging among successful
“data companies”
A shift from “rearview mirror” to using data
operationally; at all levels
The tech is an enabler; but it’s really about
the people and the culture
We saw a lot of case studies that are
worth telling

7. THE MESS
Data
Breadlines
Data
Fragmentation
Data
Brawls
Data
Obscurity
8

8. ENLIGHTENMENT: OPERATIONALIZE DATA
9

9. 9
Curiosity is the Key
It all starts with the why:
Why did revenue decline last quarter?
Why did our marketing campaigns’ CPA
outperform
Why do certain account executives
close sales faster?
Millions saw
the Apple fall;
Newton was
the only one
who asked
‘why?’
Bernard Baruch

10. 10
The Illusion of Truth
Our businesses and ecosystems
change but we don’t realize it.
The biggest taxi company owns no
taxis and the biggest hotelier owns no
real estate

11. 11
Changing the Way We Operate
1.
2.
3.
Instrumentation
Education
Tooling

12. 12
1.
2.
3.
4.
Curiosity gets you to the Why
The Why reveals the reality
Getting to the Why requires...
Instrumenting, Educating and
Tooling
SUMMARY

13. Q&A
12

14. THANK YOU!