The document discusses strategies for effective data extraction, transformation, and presentation to enhance insights for executives. It highlights the importance of automation, utilizing various tools for extraction and transformation, and emphasizes data visualization for clear communication. Key software and methodologies, such as analyticscanvas, simplymeasured, tableau, and narrative science, are recommended for improving data analysis workflows.

1. Data extraction, transformation
and presentation tips and tricks
Reducing Time to Insight
Thomas Bosilevac
Chief Insight Officer
@bosilytics

2. v2
- KPI Definition (organize your data)
- Insight Automation (keep listening)
- GA / WebTrends / Analytics Training
FORMER
EMPLOYERS

3. Data is VERY important to these execs

4. They paid for eMetrics didn’t they?

5. Execs want more than they ask

7. Not from
a lack of
(though still an issue)
“ANALYTICS”
GOOGLESEARCH VOLUME INDEX
Or lack
of …

8. But this

9. Takes
Much

10. UNTIL NOW

11. Did I go to college for
this?
Excel formatting anyone?
Crunch
Time!
Your current problem?

12. The Solution…
Few
Hours
Several
Days…
Iterative

13. Challenges within “Web” Analytics
Disparate Data
Sets
Google Analytics Webtrends
Omniture
Twitter Facebook YouTube
AdWords, DART ads, CPM runs
eMail and CRM data
High-cardinality
Date, Location, Sources, Landing
Page, Campaign
We have lot’s of data
systems, not reporting
systems

14. The Analysts Toolchest
1
1
11

15. Collection or Extraction
- Get rid of copy / paste
- Data becomes more reliable
- Controlled data warehousing

16. Collection / Extraction
- Continuous / scheduled feeds
- Advanced data such as filters, segments, etc
- Look at Total Cost of Ownership
AnalyticsCanvas –
Powerful for Enterprise GA extraction
ETL like workflow
Scheduled and cloud options
SimplyMeasured
Several Social Media sources
Pre-compiled reports
Access to RAW data
SimplyMeasured
Works directly from Excel
Proprietary query language
Limited GA extraction

17. Automated comparison command
creates new segment:
- Networked (Follower and Friend), -
Followers Only,
- Friends Only
List of Friends
List of Followers
Exports thousands to
millions of friends,
followers, tweets, etc
from Twitter
NextAnalytics includes several
transformation commands
extending on Excel’s functionality

18. Transformation
- Slide and dice data
- Rename / Create Dimensions and Measures
- Create Groups and Sets of data
AnalyticsCanvas –
True ETL tools and functions
Save workflow for continuous use
Create segments from other dimensions
NextAnalytics
Create Global Find and Replace functions
Create segments from data or dimensions
Pivot across dimensions
Tableau
Join data from multiple sources
Easily create Groups and Sets of data
Drill down dates

19. Collection / Extraction
Utilize the “Segment” Block to
customize referring sources

20. COMPARE – CONTRASTQuickly utilize multi dimension graphing. (scatter + size + color)
Non- Branded
Over 49K unique phrases

21. Presentation
- Allow interactivity for users
- Easily add notes and annotations
- Share and discuss with peers
Leftronic
Simply to use Dashboard SaaS
Easy to rollout and build
Limited transformation and presentation options
QlikView
Good visual templates
Can be end-to-end ETL tool
Tableau
Slice and Dice charting (rapid-fire)
“Show Me” feature can choose best chart type
Ground up data visualization

22. ENGAGE
- Use Quick Filters for
narrowing down on graphs
- Automatically segment,
choose different metrics and
filter data.

23. ACCESSIBILITYA low learning curve is
ESSENTIAL for enterprise
adoption

24. Story Telling
- Automate “insights”
- Workflow reporting publishing
- Communicate data to the masses
InsightRocket
Custom Configured data sources
Daily/Weekly Alerts and Alarms
Publish Stories
Measureful
Plugs into Google Analytics
Great visuals
Concentrated on Sources and Visitor Activity
NarrativeScience
Auto generated “Stories”
Analyzes several data sets
Google Analytics plugin

25. Founders have solid understanding of Analysis challenges
Integrated best of breed technologies for best of breed insight engine
Front-end integration consultation required
Revel “differences”
Investigate from pre-configured
data-warehouse
Integrated Tableau
functionality into data
Publish to Relevant Members
Discussion Group

26. 1) Automate Data Extraction
2) Use tools for data
transformation
3) Use Data Viz tools to present
In Summary

27. The Analysts Toolchest
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1
11
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