1. Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import
Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0
Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO
Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
Your Engagement Army
NewSQL Predictive Analysis Data Moneyball Flow Import
Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Smart Data
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0
Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO
Segments BI Competitive Advantage Strategy
Simplify Ease of Use Speed
2. Who We Are >
Chris Lundberg
April Pedersen
Co-Founder, CEO
Co-Founder
Geek with People Skills. I build
Social Entrepreneur addicted to
highly scalable technology that
helping people figure out how to
people actually need to do their
use technology for meaningful
jobs better and scalable
engagement. Leader, organizer,
companies to support them.
marketer, rabble rouser.
We are :
Experienced Tech & Social Entrepreneurs who enjoy major disruption
in industries & helping groups grow and better engage with their audiences.
Together we have :
Founded and ran a SaaS CRM and
Communications Platform with 2000
clients and 70 staff.
Founded and ran a nonprofit SaaS to
make technology accessible to small
and mid-sized charities.
3. The Problem >
#1
Marketing Channels have Exploded
The number of ways a marketing team has
to communicate is increasing exponentially.
And each one is slightly different. Direct
Mail, TV, YouTube Pre-roll, online ads,
Twitter, Google+, Facebook, etc. all require
unique expertise, are used differently, and
produce different data.
65%
of Organizations say that integrating
multiple data sources is a challenge
TOO many channels,
too many data sources
DATA
4. The Problem >
#2 Good analytics take a LOT of work
> Data analysts are expensive
> Lack of Good Candidates
> 140,000-190,000: Shortage by 2018 of people with
deep analytical skills among US Companies
2018 Data Analyst Shortage
!
> Lack of good, easy cross-channel modeling tools
#3 Turning insight into action
Once you HAVE good analytics, implementing
and getting to real engagement is hard
> Turn data into something: Relevant, Timely, Contextual, Personal –
A fancy dashboard is insufficient
= 190,000
= 1500
!
> Being an expert in each of these channels is impossible
Tools that do all three of these things well and make it simple do not exist
Source: http://blog.neolane.com/conversational-marketing/big-data/
5. So, we built a fancy reporting suite
API
Channels
Amazon Redshift
Warehouse
3rd Party
DATA
Prediction
Modeling
Statistics
6. The problem was >
It was insufficient.
!
Clients were struggling to retrieve
data from all their systems to get
it TO the reporting engine.
7. The REAL Problem: a lack of…
Clean Data Sources,
Channel Expertise & TIME
9. Frakture Bots are ….
Programs and scripts
that interact with you
and your team, and
expand your team into
an Army. From menial
repetitive tasks, to
advanced analytics and
modeling…. there’s a Bot
for that.
10. That you command …
By issuing orders to your
Bots, composing content
as needed, and scanning
final reports
11. Types of Frakture Bots
Channel Bots
Interact with your
existing databases,
CRM, CMS,
spreadsheets, etc.
Have detailed
channel knowledge.
Chatter Bots
Listens to social
media channels,
helps coordinate,
produce and
distribute messages.
Data Bots
Load and manipulate data in
the Segmentation Engine. Run
models, cut segments, resolve
identities, calculate statistics.
All the database heavy lifting.
Worker Bots
Streamlines work for all the
other bots. FTP, GZIP, ZIP, mv,
ssh, scp,etc, etc, etc, etc. If it
can be run on a command
line, a Worker Bot can handle
it.
12. And we group them into….
‘Squads’ of Bots
to solve specific
business needs
13. Integration Squad
Deduplicate and transfer data
between multiple systems.
Particularly useful when there
are multiple silos in a
company, using different
databases.
14. Production Squad
For the marketing teams:
Email / Online Ad / Social / Direct Mail Assistants
!
Also standardizes workflows across channels.
15. Segmentation Squad
One message for everyone is so
2010. Treat customers and regions
differently, by building, targeting,
and tracking segments over time,
and across channels.
16. Business Intel Squad
Bots for the CMO and director
level, includes multichannel
dashboards, statistics,
visualization
17. Who We Serve >
Businesses, Nonprofits, Campaigns, &
Agencies:
>$1M marketing/organizing budget
Communicating across multiple channels
Put an emphasis on making data-driven decisions
18. Putting You In Command >
Time Savings: Bots can turn your team of 5 into a team of 50
!
Advanced Real-Time Analytics: Measure your engagement as its
happening and in what channels
!
Make your Data Actionable: Be able to pivot quickly based on your results
!
Experiment: Our Bots allow you to easily test new channels without having
channel expertise
!
ROI: Find out what’s working in what channels based on how much you’re
putting in
!
Technology Choice: By being an Integrator, we free you up to choose best
of breed software
19. Where We Are Now >
* Product/market fit established
* First cohort of paying agencies and clients
onboard at $500-$5K/month
* Recruiting for next cohort
* Evaluating Fundraising options
Launch slated for Early 2014
