Jordan Desender will present on marketing analytic strategies for growing brands at 11:00am. The presentation will discuss three targeting strategies - descriptive, preferential, and behavioral - and compare their contact lists, conversion rates, and return on investment. For a contact list of 500,000, descriptive targeting has a 1% conversion rate and 64.6% ROI. Preferential targeting has a contact list of 125,000, 2.5% conversion rate, and 63.8% ROI. Behavioral targeting has the smallest contact list of 31,250 but the highest conversion rate of 5% and ROI of 61.2%.