Eliot's is a small UK company that produces and distributes a line of hot-served alcoholic beverages. They provide qualifying pubs and restaurants with free dispensers to serve their unique drinks, which include mulled wine, winter warmer, and sangria. The dispensers allow establishments to maximize sales from this niche product and offer customers a high-margin alternative to standard drinks. Eliot's focuses on targeted promotion and has seen growing sales numbers since launching over a decade ago.