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A Compliance Plan For The Ever-
Evolving World Of Cannabis
Michael Cooper | Managing Member, MadisonJay Solutions LLC
Michael Cooper
MadisonJay Solutions LLC / Managing Member
Speaker
Pic
Overview
• Why compliance matters
• Why the rules aren’t static
• What matters for the drinks category
• What you can do proactively
Why Compliance Matters
• This is a highly regulated industry
• This is an industry under a microscope
Why the Rules Aren’t Static
• This is a young industry
• Regulators are looking for best practices
• Other industries, other states
• Keep an eye on Washington, DC/the future of interstate trade
What Matters for the Drinks Category
• Product design/formulation is a function of permissible cannabinoid concentrations
• Note that this is not necessary a static number
• Product design/formulation is a function of serving size/designation regulations
• Marketing restrictions may restrict how you can introduce your product to potential
consumers
• Marketing restrictions may restrict how you can attract consumer attention
What You Can Do Proactively
• Don’t want to be passive/reactive
• Have a plan to build for the future
• Weigh your risk/reward when conceptualizing product strategy
• Build your narrative ex ante, not ex post
Thank you!
Sponsors
Media Partners

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A compliance plan for the ever evolving world of cannabis

  • 1. A Compliance Plan For The Ever- Evolving World Of Cannabis Michael Cooper | Managing Member, MadisonJay Solutions LLC
  • 2. Michael Cooper MadisonJay Solutions LLC / Managing Member Speaker Pic
  • 3. Overview • Why compliance matters • Why the rules aren’t static • What matters for the drinks category • What you can do proactively
  • 4. Why Compliance Matters • This is a highly regulated industry • This is an industry under a microscope
  • 5. Why the Rules Aren’t Static • This is a young industry • Regulators are looking for best practices • Other industries, other states • Keep an eye on Washington, DC/the future of interstate trade
  • 6. What Matters for the Drinks Category • Product design/formulation is a function of permissible cannabinoid concentrations • Note that this is not necessary a static number • Product design/formulation is a function of serving size/designation regulations • Marketing restrictions may restrict how you can introduce your product to potential consumers • Marketing restrictions may restrict how you can attract consumer attention
  • 7. What You Can Do Proactively • Don’t want to be passive/reactive • Have a plan to build for the future • Weigh your risk/reward when conceptualizing product strategy • Build your narrative ex ante, not ex post