This document provides an overview of compliance matters for the cannabis industry. It discusses that the cannabis industry is highly regulated and under scrutiny. The rules are not static as this is a young industry and regulators are looking to other industries and states for best practices. For drinks specifically, product design and formulation depends on permissible cannabinoid concentrations and serving sizes. Marketing is also restricted in how products can be introduced and promoted to consumers. The document recommends being proactive by having a compliance plan that weighs risks and rewards when developing product strategy and builds a narrative in advance.