The document proposes launching a premium vodka called "Iced Vea" infused with citrus and ice tea flavors in Ontario by summer 2011. It will be priced at $30.95. The target market is people aged 20-30 who will be advertised to online and through sampling. Regulations and the government monopoly on alcohol sales in Ontario are noted in the PEST analysis. The product will differentiate itself from competitors like Smirnoff through unique flavors.

1. Layna Ai Ora Chen Ashwin Kapadiya Gavin McMurray Sarah Polan Kavita Valarmathi MGT252 Intro to Marketing MGT 252 Intro to Marketing Layna Zhang Ora Chen Ashwin Kapadiya Gavin McMurray Sarah Polan Kavita Valarmathi

2. Executive Summary “ Iced Vea” premium vodka infused with citrus and ice tea flavours to customers in Ontario by summer 2011 at a price of $30.95 . Spirits replacing beers, people have more adventurous taste, increase in vodka stills We will advertise to people aged 20-30 via Online: website, Facbook, Twitter, TV ads etc, Sampling at LCBO, clubs and sponsoring parties

18. Financials Assets Distillery $1 000 000 Equipment $4 000 000 Liscensing $100 000 Inventory $500 000 Liabilities Bank Loan $6 000 000 Expenses Labour wages (@ $15/hr) $700 000 Marketing expenses $1 000 000 Selling and administrative expenses $200 000 Revenues Sales revenues $1 500 000