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2003 7 up presentation

This document describes a promotional campaign for 7 Up and its brand portfolio during the 2003 holiday season. It involves a partnership with eBay to create an online loyalty program and sweepstakes centered around the Grammy Awards. Consumers can earn points by purchasing 7 Up products, then use the points to bid on Grammy memorabilia auctions on eBay. They can also enter online to win a "Rock N Roll Ride" grand prize vehicle. The promotion aims to leverage the popularity of the Grammys during the holiday period to drive increased sales of 7 Up brands.

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7 UP Drive IV/Holiday Promotion7 UP Drive IV/Holiday Promotion 20032003
Situation  During the holiday season, consumers drink and serve their party guests a wide variety of flavors  Most consumers prefer CB7 flavor brands over Coke flavors1  Consequently, the 7 UP core portfolio generates higher display lift during the holidays2 1. CB7 Core Flavor Brands = 7 UP™, A&W Root Beer, Sunkist™, Canada Dry Ginger Ale Coke Core Flavor Brands = Sprite™, Barq’s Root Beer, Minute Maid™, Seagram’s Ginger Ale 2. AC Nielsen, $2MM+, Oct – Dec 2002 161 138 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Situation  The 7 UP core portfolio grew incremental sales during the 2002 holiday season while Coke lost incremental volume2 2. AC Nielsen, $2MM+, Oct – Dec 2002 CB7 Core Flavor Brands = 7 UP™, A&W Root Beer, Sunkist™, Canada Dry Ginger Ale Coke Core Flavor Brands = Sprite™, Barq’s Root Beer, Minute Maid™, Seagram’s Ginger Ale 3.3 1.5 -5.5 -3.6 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Situation  The 7 UP core portfolio grew sales velocity incrementally more than Coke flavor brands3 3. AC Nielsen, $2MM+, Oct – Dec 2002 (sales per $million of ACV) CB7 Core Flavor Brands = 7 UP™, A&W Root Beer, Sunkist™, Canada Dry Ginger Ale Coke Core Flavor Brands = Sprite™, Barq’s Root Beer, Minute Maid™, Seagram’s Ginger Ale 2.15 -7.5 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
• The GRAMMY® Awards provides a unique point of difference during the Holiday timeframe to break through the clutter • The GRAMMY® Awards are relevant to our consumer segments – More than 55 Million viewers watched the 2003 GRAMMY® Awards – Viewership of the 2003 GRAMMY® Awards increased 31% overall and 26% in the Adults 18-49 demo – Consumer participation in the 2002 GRAMMY® promotion doubled original estimate! • Retailers who executed 2002 GRAMMY® programs experienced an average VPO of 250 cases – best all year! – The GRAMMY® Awards is THE premier music event and serves as a validator for the promotion Situation 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Idea • Create a promotion surrounding the GRAMMY® Awards and eBay to produce an online loyalty program and sweepstakes – Consumers collect LiquidLoot points and bid on one-of-a-kind GRAMMY® Award music memorabilia, autographed items and exclusive trips to the 2004 GRAMMY® Awards Show – Consumers can also go online to enter to win a “Rock N Roll Ride” Grand Prize 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
How It Works Loyalty AuctionTheme: GRAMMY Lost and Found Auction COLLECT: Consumers can earn codes on every 12-Pack, 2-Liter and 20 oz. purchase of 7 UP, Diet 7 UP, Cherry 7 UP, dnL, A&W Root Beer, Sunkist Orange and Canada Dry Ginger Ale CONNECT: Codes are turned into points at www.LiquidLoot.com BID: Consumers can use their points to bid on exciting prizes including memorabilia from past GRAMMY® shows WIN: Place the winning bid and enjoy the prize 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
TIMING: November – December, 2003 GRAND PRIZE: Enter online to win a Rock Star Ride! • Consumers will have a chance to enter online to win a cool car (ARV: $50,000) How It Works: • Log onto www.LiquidLoot.com • Click on the sweepstakes button and fill in the requested information to enter the sweeps! Bottler Responsibilities: • Check with legal counsel regarding status of game promotions in franchise area • Determine local promotion dates • Order promotional support materials and dealer loaders on the enclosed order form by July 21, 2003 • Order promotional packaging from the authorized suppliers by July 21, 2003 How It Works Online Sweepstakes 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Promotional Packaging Authorized Suppliers • 12-Pack Wraps • Mead, Riverwood, Zumbiel KEY DATES • Place packaging orders directly with the authorized suppliers no later than July 21, 2003 • Promotion in-market November, 2003*Only 7 UP lead bottlers may participate with CB/7 UP brands. Visuals subject to change. 12-Pack Wraps Promotion ID (MB 1093) • Promotional graphics will be available on the following 12-Pack Wraps – 7 UP, Diet 7 UP, Cherry 7 UP – dnL – A&W Root Beer – Sunkist – Canada Dry Ginger Ale • All 12-Pack Wraps will have a unique LiquidLoot code on the inside along with complete rules (codes expire 3/01/04) NOTE: PLEASE SEE YOUR 7 UP REPRESENTATIVE FOR PACKAGING ALLOCATION QUANTITIES. 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Promotional Packaging 2-Liter Labels and Closures Promotion ID (MB 1093) • Promotional graphics will be available on the following 2-Liter Labels – 7 UP, Diet 7 UP, Cherry 7 UP – dnL (Pechiney Only) – A&W Root Beer – Sunkist – Canada Dry Ginger Ale • All 2-Liter closures will be yellow with black top print and a unique LiquidLoot code under the cap (codes expire 3/01/04) • Closure graphics used on the summer eBay promotion and Halloween promotion are carried forward to Holiday NOTE: PLEASE SEE YOUR 7 UP REPRESENTATIVE FOR PACKAGING ALLOCATION QUANTITIES. Authorized Suppliers • 2-Liter Labels  American Fuji Seal, Lawson-Mardon, Pechiney (dnL available only from Pechiney) • 2-Liter Closures  Alcoa, Crown Cork & Seal, Owens Illinois YOU MUST ORDER PROMOTIONAL LABELS AND CLOSURES FOR ALL BOTTLES KEY DATES • Place packaging orders directly with the authorized suppliers no later than July 21, 2003 • Promotion in-market November, 2003 *Only 7 UP lead bottlers may participate with CB/7 UP brands. Visuals subject to change. 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Promotional Packaging 20 oz. Labels and Closures Promotion ID (MB 1093) • Promotional graphics will be available on the following 20 oz. Labels – 7 UP, Diet 7 UP, Cherry 7 UP – dnL (Pechiney Only) – A&W Root Beer – Sunkist – Canada Dry Ginger Ale • All 20 oz. closures will be yellow with black top print and a unique LiquidLoot code under the cap (codes expire 3/01/04) • Closure graphics used on the summer eBay promotion and Halloween promotion are carried forward to Holiday NOTE: PLEASE SEE YOUR 7 UP REPRESENTATIVE FOR PACKAGING ALLOCATION QUANTITIES. Authorized Suppliers • 20 oz. Labels  American Fuji Seal, Lawson-Mardon, Pechiney (dnL available only from Pechiney) • 20 oz. Closures  Alcoa, Crown Cork & Seal, Owens Illinois YOU MUST ORDER PROMOTIONAL LABELS AND CLOSURES FOR ALL BOTTLES KEY DATES • Place packaging orders directly with the authorized suppliers no later than July 21, 2003 • Promotion in-market November, 2003 *Only 7 UP lead bottlers may participate with CB/7 UP brands. Visuals subject to change. 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Promotional Packaging Authorized Suppliers • 12 oz. cans • Rexam, Crown Cork & Seal, Metal Container, Ball Metal KEY DATES • Place packaging orders directly with the authorized suppliers no later than July 21, 2003 • Promotion in-market November, 2003 *Only 7 UP lead bottlers may participate with CB/7 UP brands. Visuals subject to change. 12 oz. Cans Promotion ID (MB 1093) • Promotional graphics will be available on the following 12 oz. cans – 7 UP – Diet 7 UP – Cherry 7 UP – A&W Root Beer – Sunkist – Canada Dry Ginger Ale • There will be no LiquidLoot codes on the cans – collectible graphics only • Collectible cans will feature GRAMMY® Awards logo highlighting official sponsorship NOTE: PLEASE SEE YOUR 7 UP REPRESENTATIVE FOR PACKAGING ALLOCATION QUANTITIES. 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
LOST AND FOUND POLE SIGN Size: 18” W x 24” H 10 Per Unit P00300723 Point-of-Sale LOST AND FOUND SHELF TALKER Size: 11” W x 4-3/4” H 20 Per Unit P00300725 LOST AND FOUND STATIC CLING Size: 5” W x 7” H 25 Per Unit P00300726 LOST AND FOUND CUSTOM BASEWRAP Size: 24” H X 25’ Long 36” REPEAT 6 ROLLS PER UNIT P00300727 Visuals subject to change. 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
LOST AND FOUND CEILING DANGLER Header Size: 14 3/4” x 14 3/4” Dangler Size: 12” Round 1 Per Unit P00300744 Point-of-Sale LOST AND FOUND GENERIC POLE SIGN Size: 18” W x 24” H 10 Per Unit P00300724 Visuals subject to change. 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Merchandising LOST AND FOUND DISPLAY SPECTACULAR Size: 54” x 60” 1 Per Unit P00300742 LOST AND FOUND STANDEE 5 feet tall with flashing LED lights! 1 Per Unit P00300743 Visuals subject to change. GROOVY GRAMMY® 7 UP INFLATABLE ELECTRIC GUITAR This inflatable electric guitar, with two hang tabs, is approximately 60" long inflated and features full color 7 UP graphics on both sides. 1 Per Unit P00300737 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Merchandising Visuals subject to change. 2-LITER CONVERTIBLE Size: 18.5” W x 14” D x 70” H Pack Out: 48 2-Liter Bottles Regular Price: $44.95 each To order call: Profitmaster Phone: (800) 633-5454 Fax: (770) 952-5552 12-PACK STACKER Pack Out: 60 - 12-Packs List Price: $39.99 To order call: CREW Design Phone: (877) 669-2739 Fax: (860) 927-3844 www.crewdesign.com 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
HOLIDAY POLE SIGN Size: 18” W x 24” H 10 Per Unit P00300728 • Spice up your retail environment with warm Holiday wishes from 7 UP! Visuals subject to change. HOLIDAY SHELF TALKER Size: 11” W x 4 3/4” H 20 Per Unit P00300729 7 UP Holiday/Merchandising 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
7 UP Holiday/Merchandising 12-PACK CHRISTMAS TREE W/STACKER • Case stacker with Christmas Tree and header • Size: 76.5" H x 24” W. Packout: 50 12-Packs. • Discount Price: $33.00. • To order call Crew Design, Inc.: 1-877-669-2739 • 1 Per Unit • Christmas tree also sold separately for previously purchased stackers Visuals subject to change. 2-LITER/3-LITER TREE STACKER WITH 7 UP HEADER • Each tree comes with two vertical pieces that can be set at 90°, 180° or 360° for a maximum usage in all areas • Size: 67 1/8" H x 54" W. Packout 304 2-Liters OR 196 3-Liters • Discount price $59.85. • To order call Profitmaster: 1-800-633-5454 • 3 Per Unit 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Premiums MUSIC PEN MP3 PLAYER The Music Pen connects to your computer so you can take your favorite songs with you. It features a built-in voice recorder, a speaker, a backlit LCD and a 12-hour battery life. Includes: earphones, installation CD, USB cable and one AA battery. 1 Per Unit ARV = $149.95 P00300738 Visuals subject to change. LES PAUL PEE WEE & MINI AMP RAVE GUITAR Not just a travel guitar, this ultimate party pack includes a mini Les Paul with full-size neck width and Humbucker pickups. The 9-volt, battery- operated Mini-Tweed amp, strap cord and guitar all fit in the gigbag. Get ready to rock... anywhere. 1 Per Unit ARV = $300.00 P00300739 7 UP CROSLEY BUBBLER JUKEBOX The Bubbler Full Size Jukebox features glowing neon complemented with percolating bubbles that will take you back to yesteryear, and the incredible sound will keep you there. Full function 10-disk CD Changer with remote and radio, includes 50 disc storage base. 1 Per Unit ARV = $2,400 P00300741 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Premiums 7 UP/GRAMMYS KNIT CAP 9" Knit Cap features unstructured, low profile, regular gauge knit and stretches to fit all head sizes. 1 Per Unit ARV = $15.00 P00300736 Visuals subject to change. 7 UP/GRAMMYS CUSTOM HOODIE Black 8 oz. NuBlend 50/50 hooded pullover sweatshirt. Front pouch pocket. Double-lined hood. 1 Per Unit ARV = $30.00 L P00300733 XL P00300734 XXL P00300735 WURLITZER MINI BUBBLER JUKEBOX A "mini" replica of the classic Wurlitzer. Constructed of the finest hardwoods and finished in a deep, rich oak, the unit features real neon lights with working bubble tube accents. Built-in amplifier and stereo sound. FM radio, CD player & remote. 1 Per Unit ARV = $389.95 P00300740 7 UP CHRISTMAS ORNAMENT 3 3/4" L x 2 3/4" W Metal Silvertone Stipple Snowflake ornament with green satin ribbon and engraved 7 UP logo 1 Per Unit ARV = $12.00 P00300732 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
GENERIC ENTRY PAD P00300731 Account Specific Overlay ACCOUNT CUSTOMIZABLE POLE SIGN Size: 18” W x 24” H Call ProPac at 972-673-7521 for account- specific customization. GENERIC ENTRY BOX P00300730 Visuals subject to change. 7 UP CROSLEY BUBBLER JUKEBOX The Bubbler Full Size Jukebox features glowing neon complemented with percolating bubbles that will take you back to yesteryear, and the incredible sound will keep you there. Full function 10-disk CD Changer with remote and radio, includes 50 disc storage base. 1 Per Unit ARV = $2,400 P00300741 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Visuals subject to change. Build this exciting lobby display in your store! 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Promotional Packaging Plate/Production Set-Up Charges with Authorized Suppliers Only 100% DPSU All Packaging Art Charges 100% DPSU 12-Pack Backside Print and Video Jet Upcharges 100% DPSU 2-Liter & 20 oz. Label Backside Print 100% DPSU Under-the-Closure Printing Upcharges/Color Closure Upcharges 100% DPSU Consumer Prizes and Game Administration 100% DPSU 2-Liter & 20 oz. Promotional Labels and Promotional Closures 100% Bottler 12-Pack Promotional Wraps 100% Bottler Minimum Quantity Upcharges 100% Bottler Bottler Closure ID Plates 100% Bottler Point-of-Sale/Merchandising/Premium Items Local Funding Funding 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Executional Requirements  Participation in On-Pack Promotion – 12-Pack, 2-Liter, 20 oz.  12-Pack Primary Lobby/End Cap  Second Display – 2-Liter  Permanent Space Distribution for 20 oz. in Cold Door  20 oz. Cold Barrel Execution 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Program Benefits • In the Drive 4 timeframe 7 UP will benefit from all the pre-show media and events surrounding the show enhancing sponsorship awareness • Partnership with The GRAMMY® Awards provides excitement for consumers as well as retailers • Viewership of the 2003 GRAMMY® Awards show increased 31% overall and 26% in the Adults 18-49 demo • Portfolio approach allows flavor brands to benefit from GRAMMY® sponsorship 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
Contact your 7 UP sales representative to schedule and plan your display activity now! Order promotional packaging materials and support materials by July 21, 2003 Next Steps 7 UP, Diet 7 UP, Cherry 7 UP, dnL and Canada Dry and the shield are trademarks of Dr Pepper/Seven Up, Inc. A&W is a registered trademark used under license. Sunkist is a registered trademark of the Sunkist Growers, Inc. used under license by Dr Pepper/Seven Up, Inc. © 2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy

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2003 7 up presentation

  • 1.
    7 UP DriveIV/Holiday Promotion7 UP Drive IV/Holiday Promotion 20032003
  • 2.
    Situation  During theholiday season, consumers drink and serve their party guests a wide variety of flavors  Most consumers prefer CB7 flavor brands over Coke flavors1  Consequently, the 7 UP core portfolio generates higher display lift during the holidays2 1. CB7 Core Flavor Brands = 7 UP™, A&W Root Beer, Sunkist™, Canada Dry Ginger Ale Coke Core Flavor Brands = Sprite™, Barq’s Root Beer, Minute Maid™, Seagram’s Ginger Ale 2. AC Nielsen, $2MM+, Oct – Dec 2002 161 138 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 3.
    Situation  The 7UP core portfolio grew incremental sales during the 2002 holiday season while Coke lost incremental volume2 2. AC Nielsen, $2MM+, Oct – Dec 2002 CB7 Core Flavor Brands = 7 UP™, A&W Root Beer, Sunkist™, Canada Dry Ginger Ale Coke Core Flavor Brands = Sprite™, Barq’s Root Beer, Minute Maid™, Seagram’s Ginger Ale 3.3 1.5 -5.5 -3.6 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 4.
    Situation  The 7UP core portfolio grew sales velocity incrementally more than Coke flavor brands3 3. AC Nielsen, $2MM+, Oct – Dec 2002 (sales per $million of ACV) CB7 Core Flavor Brands = 7 UP™, A&W Root Beer, Sunkist™, Canada Dry Ginger Ale Coke Core Flavor Brands = Sprite™, Barq’s Root Beer, Minute Maid™, Seagram’s Ginger Ale 2.15 -7.5 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 5.
    • The GRAMMY® Awardsprovides a unique point of difference during the Holiday timeframe to break through the clutter • The GRAMMY® Awards are relevant to our consumer segments – More than 55 Million viewers watched the 2003 GRAMMY® Awards – Viewership of the 2003 GRAMMY® Awards increased 31% overall and 26% in the Adults 18-49 demo – Consumer participation in the 2002 GRAMMY® promotion doubled original estimate! • Retailers who executed 2002 GRAMMY® programs experienced an average VPO of 250 cases – best all year! – The GRAMMY® Awards is THE premier music event and serves as a validator for the promotion Situation 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 6.
    Idea • Create apromotion surrounding the GRAMMY® Awards and eBay to produce an online loyalty program and sweepstakes – Consumers collect LiquidLoot points and bid on one-of-a-kind GRAMMY® Award music memorabilia, autographed items and exclusive trips to the 2004 GRAMMY® Awards Show – Consumers can also go online to enter to win a “Rock N Roll Ride” Grand Prize 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 7.
    How It Works LoyaltyAuctionTheme: GRAMMY Lost and Found Auction COLLECT: Consumers can earn codes on every 12-Pack, 2-Liter and 20 oz. purchase of 7 UP, Diet 7 UP, Cherry 7 UP, dnL, A&W Root Beer, Sunkist Orange and Canada Dry Ginger Ale CONNECT: Codes are turned into points at www.LiquidLoot.com BID: Consumers can use their points to bid on exciting prizes including memorabilia from past GRAMMY® shows WIN: Place the winning bid and enjoy the prize 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 8.
    TIMING: November – December,2003 GRAND PRIZE: Enter online to win a Rock Star Ride! • Consumers will have a chance to enter online to win a cool car (ARV: $50,000) How It Works: • Log onto www.LiquidLoot.com • Click on the sweepstakes button and fill in the requested information to enter the sweeps! Bottler Responsibilities: • Check with legal counsel regarding status of game promotions in franchise area • Determine local promotion dates • Order promotional support materials and dealer loaders on the enclosed order form by July 21, 2003 • Order promotional packaging from the authorized suppliers by July 21, 2003 How It Works Online Sweepstakes 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 9.
    Promotional Packaging Authorized Suppliers •12-Pack Wraps • Mead, Riverwood, Zumbiel KEY DATES • Place packaging orders directly with the authorized suppliers no later than July 21, 2003 • Promotion in-market November, 2003*Only 7 UP lead bottlers may participate with CB/7 UP brands. Visuals subject to change. 12-Pack Wraps Promotion ID (MB 1093) • Promotional graphics will be available on the following 12-Pack Wraps – 7 UP, Diet 7 UP, Cherry 7 UP – dnL – A&W Root Beer – Sunkist – Canada Dry Ginger Ale • All 12-Pack Wraps will have a unique LiquidLoot code on the inside along with complete rules (codes expire 3/01/04) NOTE: PLEASE SEE YOUR 7 UP REPRESENTATIVE FOR PACKAGING ALLOCATION QUANTITIES. 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 10.
    Promotional Packaging 2-Liter Labelsand Closures Promotion ID (MB 1093) • Promotional graphics will be available on the following 2-Liter Labels – 7 UP, Diet 7 UP, Cherry 7 UP – dnL (Pechiney Only) – A&W Root Beer – Sunkist – Canada Dry Ginger Ale • All 2-Liter closures will be yellow with black top print and a unique LiquidLoot code under the cap (codes expire 3/01/04) • Closure graphics used on the summer eBay promotion and Halloween promotion are carried forward to Holiday NOTE: PLEASE SEE YOUR 7 UP REPRESENTATIVE FOR PACKAGING ALLOCATION QUANTITIES. Authorized Suppliers • 2-Liter Labels  American Fuji Seal, Lawson-Mardon, Pechiney (dnL available only from Pechiney) • 2-Liter Closures  Alcoa, Crown Cork & Seal, Owens Illinois YOU MUST ORDER PROMOTIONAL LABELS AND CLOSURES FOR ALL BOTTLES KEY DATES • Place packaging orders directly with the authorized suppliers no later than July 21, 2003 • Promotion in-market November, 2003 *Only 7 UP lead bottlers may participate with CB/7 UP brands. Visuals subject to change. 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 11.
    Promotional Packaging 20 oz.Labels and Closures Promotion ID (MB 1093) • Promotional graphics will be available on the following 20 oz. Labels – 7 UP, Diet 7 UP, Cherry 7 UP – dnL (Pechiney Only) – A&W Root Beer – Sunkist – Canada Dry Ginger Ale • All 20 oz. closures will be yellow with black top print and a unique LiquidLoot code under the cap (codes expire 3/01/04) • Closure graphics used on the summer eBay promotion and Halloween promotion are carried forward to Holiday NOTE: PLEASE SEE YOUR 7 UP REPRESENTATIVE FOR PACKAGING ALLOCATION QUANTITIES. Authorized Suppliers • 20 oz. Labels  American Fuji Seal, Lawson-Mardon, Pechiney (dnL available only from Pechiney) • 20 oz. Closures  Alcoa, Crown Cork & Seal, Owens Illinois YOU MUST ORDER PROMOTIONAL LABELS AND CLOSURES FOR ALL BOTTLES KEY DATES • Place packaging orders directly with the authorized suppliers no later than July 21, 2003 • Promotion in-market November, 2003 *Only 7 UP lead bottlers may participate with CB/7 UP brands. Visuals subject to change. 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 12.
    Promotional Packaging Authorized Suppliers •12 oz. cans • Rexam, Crown Cork & Seal, Metal Container, Ball Metal KEY DATES • Place packaging orders directly with the authorized suppliers no later than July 21, 2003 • Promotion in-market November, 2003 *Only 7 UP lead bottlers may participate with CB/7 UP brands. Visuals subject to change. 12 oz. Cans Promotion ID (MB 1093) • Promotional graphics will be available on the following 12 oz. cans – 7 UP – Diet 7 UP – Cherry 7 UP – A&W Root Beer – Sunkist – Canada Dry Ginger Ale • There will be no LiquidLoot codes on the cans – collectible graphics only • Collectible cans will feature GRAMMY® Awards logo highlighting official sponsorship NOTE: PLEASE SEE YOUR 7 UP REPRESENTATIVE FOR PACKAGING ALLOCATION QUANTITIES. 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 13.
    LOST AND FOUNDPOLE SIGN Size: 18” W x 24” H 10 Per Unit P00300723 Point-of-Sale LOST AND FOUND SHELF TALKER Size: 11” W x 4-3/4” H 20 Per Unit P00300725 LOST AND FOUND STATIC CLING Size: 5” W x 7” H 25 Per Unit P00300726 LOST AND FOUND CUSTOM BASEWRAP Size: 24” H X 25’ Long 36” REPEAT 6 ROLLS PER UNIT P00300727 Visuals subject to change. 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 14.
    LOST AND FOUNDCEILING DANGLER Header Size: 14 3/4” x 14 3/4” Dangler Size: 12” Round 1 Per Unit P00300744 Point-of-Sale LOST AND FOUND GENERIC POLE SIGN Size: 18” W x 24” H 10 Per Unit P00300724 Visuals subject to change. 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 15.
    Merchandising LOST AND FOUND DISPLAYSPECTACULAR Size: 54” x 60” 1 Per Unit P00300742 LOST AND FOUND STANDEE 5 feet tall with flashing LED lights! 1 Per Unit P00300743 Visuals subject to change. GROOVY GRAMMY® 7 UP INFLATABLE ELECTRIC GUITAR This inflatable electric guitar, with two hang tabs, is approximately 60" long inflated and features full color 7 UP graphics on both sides. 1 Per Unit P00300737 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 16.
    Merchandising Visuals subject tochange. 2-LITER CONVERTIBLE Size: 18.5” W x 14” D x 70” H Pack Out: 48 2-Liter Bottles Regular Price: $44.95 each To order call: Profitmaster Phone: (800) 633-5454 Fax: (770) 952-5552 12-PACK STACKER Pack Out: 60 - 12-Packs List Price: $39.99 To order call: CREW Design Phone: (877) 669-2739 Fax: (860) 927-3844 www.crewdesign.com 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 17.
    HOLIDAY POLE SIGN Size:18” W x 24” H 10 Per Unit P00300728 • Spice up your retail environment with warm Holiday wishes from 7 UP! Visuals subject to change. HOLIDAY SHELF TALKER Size: 11” W x 4 3/4” H 20 Per Unit P00300729 7 UP Holiday/Merchandising 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 18.
    7 UP Holiday/Merchandising 12-PACKCHRISTMAS TREE W/STACKER • Case stacker with Christmas Tree and header • Size: 76.5" H x 24” W. Packout: 50 12-Packs. • Discount Price: $33.00. • To order call Crew Design, Inc.: 1-877-669-2739 • 1 Per Unit • Christmas tree also sold separately for previously purchased stackers Visuals subject to change. 2-LITER/3-LITER TREE STACKER WITH 7 UP HEADER • Each tree comes with two vertical pieces that can be set at 90°, 180° or 360° for a maximum usage in all areas • Size: 67 1/8" H x 54" W. Packout 304 2-Liters OR 196 3-Liters • Discount price $59.85. • To order call Profitmaster: 1-800-633-5454 • 3 Per Unit 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 19.
    Premiums MUSIC PEN MP3PLAYER The Music Pen connects to your computer so you can take your favorite songs with you. It features a built-in voice recorder, a speaker, a backlit LCD and a 12-hour battery life. Includes: earphones, installation CD, USB cable and one AA battery. 1 Per Unit ARV = $149.95 P00300738 Visuals subject to change. LES PAUL PEE WEE & MINI AMP RAVE GUITAR Not just a travel guitar, this ultimate party pack includes a mini Les Paul with full-size neck width and Humbucker pickups. The 9-volt, battery- operated Mini-Tweed amp, strap cord and guitar all fit in the gigbag. Get ready to rock... anywhere. 1 Per Unit ARV = $300.00 P00300739 7 UP CROSLEY BUBBLER JUKEBOX The Bubbler Full Size Jukebox features glowing neon complemented with percolating bubbles that will take you back to yesteryear, and the incredible sound will keep you there. Full function 10-disk CD Changer with remote and radio, includes 50 disc storage base. 1 Per Unit ARV = $2,400 P00300741 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 20.
    Premiums 7 UP/GRAMMYS KNITCAP 9" Knit Cap features unstructured, low profile, regular gauge knit and stretches to fit all head sizes. 1 Per Unit ARV = $15.00 P00300736 Visuals subject to change. 7 UP/GRAMMYS CUSTOM HOODIE Black 8 oz. NuBlend 50/50 hooded pullover sweatshirt. Front pouch pocket. Double-lined hood. 1 Per Unit ARV = $30.00 L P00300733 XL P00300734 XXL P00300735 WURLITZER MINI BUBBLER JUKEBOX A "mini" replica of the classic Wurlitzer. Constructed of the finest hardwoods and finished in a deep, rich oak, the unit features real neon lights with working bubble tube accents. Built-in amplifier and stereo sound. FM radio, CD player & remote. 1 Per Unit ARV = $389.95 P00300740 7 UP CHRISTMAS ORNAMENT 3 3/4" L x 2 3/4" W Metal Silvertone Stipple Snowflake ornament with green satin ribbon and engraved 7 UP logo 1 Per Unit ARV = $12.00 P00300732 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 21.
    GENERIC ENTRY PAD P00300731 AccountSpecific Overlay ACCOUNT CUSTOMIZABLE POLE SIGN Size: 18” W x 24” H Call ProPac at 972-673-7521 for account- specific customization. GENERIC ENTRY BOX P00300730 Visuals subject to change. 7 UP CROSLEY BUBBLER JUKEBOX The Bubbler Full Size Jukebox features glowing neon complemented with percolating bubbles that will take you back to yesteryear, and the incredible sound will keep you there. Full function 10-disk CD Changer with remote and radio, includes 50 disc storage base. 1 Per Unit ARV = $2,400 P00300741 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 22.
    Visuals subject tochange. Build this exciting lobby display in your store! 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 23.
    Promotional Packaging Plate/Production Set-UpCharges with Authorized Suppliers Only 100% DPSU All Packaging Art Charges 100% DPSU 12-Pack Backside Print and Video Jet Upcharges 100% DPSU 2-Liter & 20 oz. Label Backside Print 100% DPSU Under-the-Closure Printing Upcharges/Color Closure Upcharges 100% DPSU Consumer Prizes and Game Administration 100% DPSU 2-Liter & 20 oz. Promotional Labels and Promotional Closures 100% Bottler 12-Pack Promotional Wraps 100% Bottler Minimum Quantity Upcharges 100% Bottler Bottler Closure ID Plates 100% Bottler Point-of-Sale/Merchandising/Premium Items Local Funding Funding 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 24.
    Executional Requirements  Participationin On-Pack Promotion – 12-Pack, 2-Liter, 20 oz.  12-Pack Primary Lobby/End Cap  Second Display – 2-Liter  Permanent Space Distribution for 20 oz. in Cold Door  20 oz. Cold Barrel Execution 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 25.
    Program Benefits • Inthe Drive 4 timeframe 7 UP will benefit from all the pre-show media and events surrounding the show enhancing sponsorship awareness • Partnership with The GRAMMY® Awards provides excitement for consumers as well as retailers • Viewership of the 2003 GRAMMY® Awards show increased 31% overall and 26% in the Adults 18-49 demo • Portfolio approach allows flavor brands to benefit from GRAMMY® sponsorship 7 UP is a registered trademark of Dr Pepper/Seven Up, Inc. ©2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy
  • 26.
    Contact your 7UP sales representative to schedule and plan your display activity now! Order promotional packaging materials and support materials by July 21, 2003 Next Steps 7 UP, Diet 7 UP, Cherry 7 UP, dnL and Canada Dry and the shield are trademarks of Dr Pepper/Seven Up, Inc. A&W is a registered trademark used under license. Sunkist is a registered trademark of the Sunkist Growers, Inc. used under license by Dr Pepper/Seven Up, Inc. © 2003 Dr Pepper/Seven Up, Inc. eBay and eBay logo are trademarks of eBay Inc. Copyright © 2003 The Recording Academy