The document discusses the import and export of various alcoholic beverages in Georgia. It focuses on Becherovka, a Czech liquor that is produced since 1807 and has a unique recipe and taste. It then discusses Kingswood, a new apple-flavored beer being introduced in Georgia. The beer was developed over many months to find the right taste balance. Finally, it proposes a marketing strategy to introduce Kingswood beer in Georgia, including setting the price at 4.9 GEL, promoting through TV, social media, and sponsoring events, and distributing in Tbilisi, Batumi, and ski resorts.
This document provides a marketing plan for ChocolatRouge chocolate wine. It includes a situation analysis that discusses the wine market size and trends, competitive landscape, target consumers, and advertising history. The plan recommends targeting millennials, especially women, through social media, TV ads, and events. It proposes partnering with hotels and promoting the brand at wine and chocolate festivals to increase awareness and sales of ChocolatRouge.
Sweet Cheeks Winery is a small, family-owned winery located in Oregon that is known for its award-winning wines and hospitality. It currently distributes to 34 states but sees opportunities for expansion. While it has many loyal customers and strong community relationships, it has relatively low social media presence and brand awareness among younger consumers. Its marketing plan aims to increase revenue 25% by expanding distribution, boosting social media following, and growing restaurant partnerships.
This document provides an overview and marketing plan for Grey Goose Noir, a new premium malt beverage. It includes a company and product overview, market and SWOT analysis, description of competitors and target market. The communication goals and channels proposed include establishing Grey Goose Noir as a sophisticated alternative through billboards, magazines like Esquire and GQ, and airports to expand internationally.
- Beluga Vodka wants to expand its sales in the U.S. and U.K. by identifying territories and crafting an appropriate marketing strategy based on consumer profiles and industry trends in those markets.
- The proposed project involves conducting research through interviews and analysis to understand audiences, competitors, and opportunities. This will be used to create customer personas and journeys and develop a marketing strategy and roadmap.
- Initial research found that Beluga is perceived as a premium, luxury product often enjoyed with other luxury items. However, the brand has low visibility internationally compared to competitors. The research also identified trends in vodka consumption and opportunities for Beluga.
Barone Ricasoli is the oldest winery in Italy, located in Chianti Classico region. It produces 13 wines, 5 special products, grappa, and olive oil. Currently 80% of production is exported to 18 Italian regions and 60 countries. The winery faces high competition and substitution threats due to the saturated Chianti Classico region and wide variety of alcoholic and non-alcoholic drinks. The proposal recommends increasing sales 5% through participating in a US wine event, hosting a winemaker's dinner with proceeds to charity, and an Instagram campaign using #EscapeWithBrolio and #WineWednesday hashtags.
Young drinkers fuelling development of new alcoholic beverage categories and ...Thomas Wu
Young drinkers are fueling the development of new categories and brands in the alcoholic beverage industry. Traditional categories like beer are seeing slower growth while imported premium beers and new low-proof alcopops focused on occasions with friends and families are emerging. Young consumers prefer products that are personalized, convenient, and associated with social experiences. This is transforming alcohol consumption to be more innovative, diverse, and tailored to individual needs.
ABFarms, LLC and HopsFromVirginia.com aim to become the primary provider of aroma hops in Virginia and the Mid-Atlantic region by establishing a 100-acre hopyard. This will help meet the growing demand from over 3,700 craft breweries nationally as well as home brewers. The companies plan to generate over $1.5 million in annual hops sales, create 8 jobs, and provide a boost to tourism and the local economy in Shenandoah County, Virginia. Financing of $3 million is being sought to fund land leases, infrastructure, equipment, and initial operating costs over the first two years as the hopyard becomes established.
The document discusses the vodka brand Svedka and its marketing challenges. Svedka is a Swedish vodka introduced in the US in 1999 that is known for its quality and affordable price point. However, its recent futuristic advertising campaign featuring a robot was received negatively. The document then presents a strategic plan and creative brief for a new marketing campaign to increase awareness and sales of Svedka through more positive and responsible messaging.
This document provides a marketing plan for ChocolatRouge chocolate wine. It includes a situation analysis that discusses the wine market size and trends, competitive landscape, target consumers, and advertising history. The plan recommends targeting millennials, especially women, through social media, TV ads, and events. It proposes partnering with hotels and promoting the brand at wine and chocolate festivals to increase awareness and sales of ChocolatRouge.
Sweet Cheeks Winery is a small, family-owned winery located in Oregon that is known for its award-winning wines and hospitality. It currently distributes to 34 states but sees opportunities for expansion. While it has many loyal customers and strong community relationships, it has relatively low social media presence and brand awareness among younger consumers. Its marketing plan aims to increase revenue 25% by expanding distribution, boosting social media following, and growing restaurant partnerships.
This document provides an overview and marketing plan for Grey Goose Noir, a new premium malt beverage. It includes a company and product overview, market and SWOT analysis, description of competitors and target market. The communication goals and channels proposed include establishing Grey Goose Noir as a sophisticated alternative through billboards, magazines like Esquire and GQ, and airports to expand internationally.
- Beluga Vodka wants to expand its sales in the U.S. and U.K. by identifying territories and crafting an appropriate marketing strategy based on consumer profiles and industry trends in those markets.
- The proposed project involves conducting research through interviews and analysis to understand audiences, competitors, and opportunities. This will be used to create customer personas and journeys and develop a marketing strategy and roadmap.
- Initial research found that Beluga is perceived as a premium, luxury product often enjoyed with other luxury items. However, the brand has low visibility internationally compared to competitors. The research also identified trends in vodka consumption and opportunities for Beluga.
Barone Ricasoli is the oldest winery in Italy, located in Chianti Classico region. It produces 13 wines, 5 special products, grappa, and olive oil. Currently 80% of production is exported to 18 Italian regions and 60 countries. The winery faces high competition and substitution threats due to the saturated Chianti Classico region and wide variety of alcoholic and non-alcoholic drinks. The proposal recommends increasing sales 5% through participating in a US wine event, hosting a winemaker's dinner with proceeds to charity, and an Instagram campaign using #EscapeWithBrolio and #WineWednesday hashtags.
Young drinkers fuelling development of new alcoholic beverage categories and ...Thomas Wu
Young drinkers are fueling the development of new categories and brands in the alcoholic beverage industry. Traditional categories like beer are seeing slower growth while imported premium beers and new low-proof alcopops focused on occasions with friends and families are emerging. Young consumers prefer products that are personalized, convenient, and associated with social experiences. This is transforming alcohol consumption to be more innovative, diverse, and tailored to individual needs.
ABFarms, LLC and HopsFromVirginia.com aim to become the primary provider of aroma hops in Virginia and the Mid-Atlantic region by establishing a 100-acre hopyard. This will help meet the growing demand from over 3,700 craft breweries nationally as well as home brewers. The companies plan to generate over $1.5 million in annual hops sales, create 8 jobs, and provide a boost to tourism and the local economy in Shenandoah County, Virginia. Financing of $3 million is being sought to fund land leases, infrastructure, equipment, and initial operating costs over the first two years as the hopyard becomes established.
The document discusses the vodka brand Svedka and its marketing challenges. Svedka is a Swedish vodka introduced in the US in 1999 that is known for its quality and affordable price point. However, its recent futuristic advertising campaign featuring a robot was received negatively. The document then presents a strategic plan and creative brief for a new marketing campaign to increase awareness and sales of Svedka through more positive and responsible messaging.
China symposium, Cultural bridge building for successful business relationships heinkoegelenberg
The document discusses opportunities for wine producers in the Chinese market. It outlines key components such as traditional and developing wine markets, the importance of BRICS countries including China, and an analysis of the Chinese wine challenge. Some key points made include:
- China represents a significant growth opportunity due to its large population and rising middle class.
- Cultural differences must be considered regarding tastes, packaging, etiquette, and decision making.
- Distribution channels include agents, gifting, and joint ventures, with relationships being paramount.
- Marketing opportunities exist in areas like e-commerce, social media, tourism, and celebrity endorsements.
- Bridging cultural divides requires understanding Chinese customs and using familiar references.
Frozen gelato custard is a natural, wholesome frozen dairy product that differs from ice cream in taste and texture. It is made with the freshest, richest ingredients and creamiest base. The summary focuses on marketing this product to two target markets in Ethiopia - university students aged 18-24 and young families with children under 13. Different marketing strategies are outlined to attract each group, including sponsoring local sports teams and hosting events at schools and parks. The sales strategy aims to provide high quality products and service while tracking customer favorites. Sales are forecasted to increase each year as brand recognition grows.
Frozen gelato Custard is a natural, wholesome, frozen dairy product that differs from ice cream in taste and texture. The marketing plan proposes launching the product in Ethiopia, targeting university students, schools, and upper-class audiences. It involves analyzing Ethiopian culture and markets, developing a marketing mix around the unique product, and implementing strategies to attract and retain customers through quality, variety, branding, and promotional activities. The goal is to meet customer needs and build long-term relationships.
This is a product extension for Dogfish Head. The intentions are to expand the millennial market specifically within the hispanic and female categories. The presentation was delivered at Rutgers Business School.
Axel Vino Wine Co. produces high quality wines in the Philippines using locally harvested ingredients. The document outlines the company's objectives of creating profit, satisfying customers, attaining organizational goals, and using 10% of profits to help orphans. It discusses the target demographics of white collar workers, teenagers, elderly and others in Legazpi City. The marketing strategy involves establishing a brand image and segmenting and targeting specific consumer groups. The SWOT analysis identifies strengths like quality products and experienced staff, weaknesses like being new, opportunities like increasing distribution, and threats like strong competitors.
2019 Wineworld Xplorer HK Wine Consumer and Market Evolution Survey InsightsWineworld Xplorer
The survey of 551 regular wine drinkers in Hong Kong found that the majority were male aged 36-55 who consume wine weekly. Red wine was the most popular style while French and Italian wines were most consumed. Respondents preferred collecting wines from Bordeaux and Burgundy to drink within 5 years and cited rarity, ageability and returns as important attributes of collectible wines. Social media platform preferences for sharing wine notes were led by Facebook and Vivino. The survey provided insights into consumption trends and preferences to help platforms like WineWorld Xplorer adapt services to consumers' evolving interests.
The document discusses research conducted to understand how a new craft beer brand can differentiate itself by supporting a socially conscious mission. A survey of 322 people found that 38% prefer craft beer. Of those, 120 were surveyed about their likelihood to purchase craft beer at $4 or $8 that either donated $1 per beer or was brewed by a nonprofit. The socially conscious options had higher purchase intent, suggesting these can help a new brand stand out. The research also found opportunities for craft beer growth in the American South region and Georgia specifically.
Brand audit : Baileys Irish cream liquor Ian Adams
This document provides a profile of Baileys brand's target audience and reviews recent creative work for the brand. It finds that while the agencies hired have strong capabilities, the "Cream with Spirit" campaign misses opportunities to change perceptions of Baileys as an occasional drink. Research shows Baileys drinkers are typically social grades B and C1, aged 18-34, but the campaign does not address how to get this audience drinking Baileys more frequently. The creative work focuses on lifestyle rather than changing the social norms around Baileys. In conclusion, the agencies' full abilities are not being utilized to solve the core issue of declining frequency of consumption.
The document proposes launching a premium vodka called "Iced Vea" infused with citrus and ice tea flavors in Ontario by summer 2011. It will be priced at $30.95. The target market is people aged 20-30 who will be advertised to online and through sampling. Regulations and the government monopoly on alcohol sales in Ontario are noted in the PEST analysis. The product will differentiate itself from competitors like Smirnoff through unique flavors.
- Young people are drinking less regularly than older generations but are more likely to binge drink. They also seem more health-conscious and interested in low-alcohol or no-alcohol options which are small but growing parts of the market.
- Craft beers, ciders, spirits, and innovations from major brands are driving premiumization trends. Younger consumers are open to new flavors and products.
- Retailers are responding to trends by expanding low- and no-alcohol selections and craft/premium options. Innovation across categories is sustaining industry growth.
New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
1. Research found that the Brazilian beer market was growing in specialty beers as consumers looked to explore new tastes, and Hoegaarden was well positioned as a premium imported beer at an accessible price point.
2. The target consumer was identified as urban males aged 25-40 who had achieved some success and were looking to treat themselves occasionally with a unique beer.
3. The communication strategy focused on positioning Hoegaarden as a beer that celebrates personal evolution and encourages consumers to evolve their tastes too.
This document discusses Half Acre Beer Company's strategy to enter the European market. It provides an overview of craft beer trends and consumption in several European countries like Sweden, Germany, UK, France, Italy and Spain. It then analyzes options like opening a brewpub, microbrewery or specialty store. The recommendation is to launch an e-commerce site to sell beer directly to European consumers with subscriptions. Projections show this could be a low-risk, high margin option for Half Acre Beer Company's expansion to Europe.
This document discusses Half Acre Beer Company's strategy to enter the European market. It provides an overview of craft beer trends and consumption in several European countries like Sweden, Germany, UK, France, Italy and Spain. It then analyzes options like opening a brewpub, microbrewery or specialty store. The recommendation is to launch an e-commerce site to sell beer directly to consumers, which offers high margins and low startup costs without the risks of brick-and-mortar operations. Projections show this could be a profitable strategy for expanding into Europe.
This document provides an overview of SKYY Spirits LLC and the role of Assistant Brand Manager. SKYY is a subsidiary of Gruppo Campari, the 6th largest global spirits company. As Assistant Brand Manager, the candidate will support the Tequila and American Whiskey brand managers. Key responsibilities include effective communication, thorough product knowledge, marketing initiatives to increase brand equity and sales, budget management, and data analysis. Strong organizational, analytical, creative, and social skills are required for the role.
MBP Fine Wine Export is a Canadian company that specializes in exporting icewine. It aims to increase sales and market share, especially in China. Icewine is produced in Canada from grapes frozen on the vine and harvested in winter. It has become popular as a luxury gift item in China, with exports reaching $3 million in 2008 and growing 30% annually. MBP plans to target consumers in Guangzhou, China's third largest city, and partner with local distributors to introduce icewine and expand in the promising Chinese market.
Building Craft Beer Brands: A Talk With Award-Winning Distributorskathleenmjoyce
This document discusses the beer distribution industry in the United States. It notes that there are 3,300 independent beer distributors that employ over 130,000 people and represent all beer brands. It then provides details about three beer distributors: J.J. Taylor Distributing in Florida, Maletis Beverage in Oregon, and Tryon Distributing in North Carolina. It shares information about their portfolios, suppliers, and growth of craft beer sales. Trends in the beer industry are also summarized.
Business plan strategies powerpoint final brew pubJeremy
The document proposes creating a brew pub to provide locals with a variety of craft beers and seasonal selections. It notes growing sales in the craft beer industry and identifies the target market as males aged 21-44. Competition comes from larger breweries, so the business model focuses on producing quality seasonal beers while offering entertainment. Startup costs are estimated at $571,500 with sales of $180,000 projected in year one and 15-20% growth in subsequent years. Milestones include finding financing, a location and brew master by early 2011 and expanding distribution by 2013.
JLL Craft Beer Guidebook to Real EstateScott Rantala
The document summarizes key information about the craft beer industry and its impact on real estate. It discusses the growth in the number of breweries and craft beer production across the United States from 2011 to 2016. Several states that saw large increases in production are highlighted. Popular craft beer hubs in cities like San Diego, Asheville, Portland, and Cincinnati are also identified. The document concludes by outlining the typical real estate process for breweries, from identifying space needs to negotiating a lease.
FINANCIAL EVIDENCE: Acquisition, Interpretation and PresentationHill Love
This is a course that I taught at the Federal Law Enforcement Training Center regarding the procurement, analysis and incorporation of financial evidence into cohesive prosecution reports.
China symposium, Cultural bridge building for successful business relationships heinkoegelenberg
The document discusses opportunities for wine producers in the Chinese market. It outlines key components such as traditional and developing wine markets, the importance of BRICS countries including China, and an analysis of the Chinese wine challenge. Some key points made include:
- China represents a significant growth opportunity due to its large population and rising middle class.
- Cultural differences must be considered regarding tastes, packaging, etiquette, and decision making.
- Distribution channels include agents, gifting, and joint ventures, with relationships being paramount.
- Marketing opportunities exist in areas like e-commerce, social media, tourism, and celebrity endorsements.
- Bridging cultural divides requires understanding Chinese customs and using familiar references.
Frozen gelato custard is a natural, wholesome frozen dairy product that differs from ice cream in taste and texture. It is made with the freshest, richest ingredients and creamiest base. The summary focuses on marketing this product to two target markets in Ethiopia - university students aged 18-24 and young families with children under 13. Different marketing strategies are outlined to attract each group, including sponsoring local sports teams and hosting events at schools and parks. The sales strategy aims to provide high quality products and service while tracking customer favorites. Sales are forecasted to increase each year as brand recognition grows.
Frozen gelato Custard is a natural, wholesome, frozen dairy product that differs from ice cream in taste and texture. The marketing plan proposes launching the product in Ethiopia, targeting university students, schools, and upper-class audiences. It involves analyzing Ethiopian culture and markets, developing a marketing mix around the unique product, and implementing strategies to attract and retain customers through quality, variety, branding, and promotional activities. The goal is to meet customer needs and build long-term relationships.
This is a product extension for Dogfish Head. The intentions are to expand the millennial market specifically within the hispanic and female categories. The presentation was delivered at Rutgers Business School.
Axel Vino Wine Co. produces high quality wines in the Philippines using locally harvested ingredients. The document outlines the company's objectives of creating profit, satisfying customers, attaining organizational goals, and using 10% of profits to help orphans. It discusses the target demographics of white collar workers, teenagers, elderly and others in Legazpi City. The marketing strategy involves establishing a brand image and segmenting and targeting specific consumer groups. The SWOT analysis identifies strengths like quality products and experienced staff, weaknesses like being new, opportunities like increasing distribution, and threats like strong competitors.
2019 Wineworld Xplorer HK Wine Consumer and Market Evolution Survey InsightsWineworld Xplorer
The survey of 551 regular wine drinkers in Hong Kong found that the majority were male aged 36-55 who consume wine weekly. Red wine was the most popular style while French and Italian wines were most consumed. Respondents preferred collecting wines from Bordeaux and Burgundy to drink within 5 years and cited rarity, ageability and returns as important attributes of collectible wines. Social media platform preferences for sharing wine notes were led by Facebook and Vivino. The survey provided insights into consumption trends and preferences to help platforms like WineWorld Xplorer adapt services to consumers' evolving interests.
The document discusses research conducted to understand how a new craft beer brand can differentiate itself by supporting a socially conscious mission. A survey of 322 people found that 38% prefer craft beer. Of those, 120 were surveyed about their likelihood to purchase craft beer at $4 or $8 that either donated $1 per beer or was brewed by a nonprofit. The socially conscious options had higher purchase intent, suggesting these can help a new brand stand out. The research also found opportunities for craft beer growth in the American South region and Georgia specifically.
Brand audit : Baileys Irish cream liquor Ian Adams
This document provides a profile of Baileys brand's target audience and reviews recent creative work for the brand. It finds that while the agencies hired have strong capabilities, the "Cream with Spirit" campaign misses opportunities to change perceptions of Baileys as an occasional drink. Research shows Baileys drinkers are typically social grades B and C1, aged 18-34, but the campaign does not address how to get this audience drinking Baileys more frequently. The creative work focuses on lifestyle rather than changing the social norms around Baileys. In conclusion, the agencies' full abilities are not being utilized to solve the core issue of declining frequency of consumption.
The document proposes launching a premium vodka called "Iced Vea" infused with citrus and ice tea flavors in Ontario by summer 2011. It will be priced at $30.95. The target market is people aged 20-30 who will be advertised to online and through sampling. Regulations and the government monopoly on alcohol sales in Ontario are noted in the PEST analysis. The product will differentiate itself from competitors like Smirnoff through unique flavors.
- Young people are drinking less regularly than older generations but are more likely to binge drink. They also seem more health-conscious and interested in low-alcohol or no-alcohol options which are small but growing parts of the market.
- Craft beers, ciders, spirits, and innovations from major brands are driving premiumization trends. Younger consumers are open to new flavors and products.
- Retailers are responding to trends by expanding low- and no-alcohol selections and craft/premium options. Innovation across categories is sustaining industry growth.
New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
1. Research found that the Brazilian beer market was growing in specialty beers as consumers looked to explore new tastes, and Hoegaarden was well positioned as a premium imported beer at an accessible price point.
2. The target consumer was identified as urban males aged 25-40 who had achieved some success and were looking to treat themselves occasionally with a unique beer.
3. The communication strategy focused on positioning Hoegaarden as a beer that celebrates personal evolution and encourages consumers to evolve their tastes too.
This document discusses Half Acre Beer Company's strategy to enter the European market. It provides an overview of craft beer trends and consumption in several European countries like Sweden, Germany, UK, France, Italy and Spain. It then analyzes options like opening a brewpub, microbrewery or specialty store. The recommendation is to launch an e-commerce site to sell beer directly to European consumers with subscriptions. Projections show this could be a low-risk, high margin option for Half Acre Beer Company's expansion to Europe.
This document discusses Half Acre Beer Company's strategy to enter the European market. It provides an overview of craft beer trends and consumption in several European countries like Sweden, Germany, UK, France, Italy and Spain. It then analyzes options like opening a brewpub, microbrewery or specialty store. The recommendation is to launch an e-commerce site to sell beer directly to consumers, which offers high margins and low startup costs without the risks of brick-and-mortar operations. Projections show this could be a profitable strategy for expanding into Europe.
This document provides an overview of SKYY Spirits LLC and the role of Assistant Brand Manager. SKYY is a subsidiary of Gruppo Campari, the 6th largest global spirits company. As Assistant Brand Manager, the candidate will support the Tequila and American Whiskey brand managers. Key responsibilities include effective communication, thorough product knowledge, marketing initiatives to increase brand equity and sales, budget management, and data analysis. Strong organizational, analytical, creative, and social skills are required for the role.
MBP Fine Wine Export is a Canadian company that specializes in exporting icewine. It aims to increase sales and market share, especially in China. Icewine is produced in Canada from grapes frozen on the vine and harvested in winter. It has become popular as a luxury gift item in China, with exports reaching $3 million in 2008 and growing 30% annually. MBP plans to target consumers in Guangzhou, China's third largest city, and partner with local distributors to introduce icewine and expand in the promising Chinese market.
Building Craft Beer Brands: A Talk With Award-Winning Distributorskathleenmjoyce
This document discusses the beer distribution industry in the United States. It notes that there are 3,300 independent beer distributors that employ over 130,000 people and represent all beer brands. It then provides details about three beer distributors: J.J. Taylor Distributing in Florida, Maletis Beverage in Oregon, and Tryon Distributing in North Carolina. It shares information about their portfolios, suppliers, and growth of craft beer sales. Trends in the beer industry are also summarized.
Business plan strategies powerpoint final brew pubJeremy
The document proposes creating a brew pub to provide locals with a variety of craft beers and seasonal selections. It notes growing sales in the craft beer industry and identifies the target market as males aged 21-44. Competition comes from larger breweries, so the business model focuses on producing quality seasonal beers while offering entertainment. Startup costs are estimated at $571,500 with sales of $180,000 projected in year one and 15-20% growth in subsequent years. Milestones include finding financing, a location and brew master by early 2011 and expanding distribution by 2013.
JLL Craft Beer Guidebook to Real EstateScott Rantala
The document summarizes key information about the craft beer industry and its impact on real estate. It discusses the growth in the number of breweries and craft beer production across the United States from 2011 to 2016. Several states that saw large increases in production are highlighted. Popular craft beer hubs in cities like San Diego, Asheville, Portland, and Cincinnati are also identified. The document concludes by outlining the typical real estate process for breweries, from identifying space needs to negotiating a lease.
FINANCIAL EVIDENCE: Acquisition, Interpretation and PresentationHill Love
This is a course that I taught at the Federal Law Enforcement Training Center regarding the procurement, analysis and incorporation of financial evidence into cohesive prosecution reports.
Mr. Payne's classroom has big goals for student achievement, clear behavior expectations, and organized classroom systems. The classroom promotes cooperation through discussion norms and conflict resolution. Relationship building occurs through student government campaigns and smaller class groups. Student work is showcased and the class website provides family involvement and resources. Community is built through discussions on social justice and contributions to local organizations.
O documento descreve a história e os principais pontos do Estatuto da Criança e do Adolescente (ECA) no Brasil. O ECA completa 30 anos em 2020, tendo sido criado em 1990 para garantir e proteger os direitos das crianças e adolescentes brasileiros. O documento explica que o ECA assegura direitos como saúde, educação e segurança.
Este documento describe los sistemas de información internos de una organización. Explica las fuentes de datos internos como bases de datos de clientes y estados financieros. También identifica fuentes de inteligencia competitiva como empleados, internet y basura. Luego describe los procesos de recopilación, almacenamiento y procesamiento de datos, incluidas consideraciones sobre la calidad y formatos de bases de datos.
Daniel D. McWain has over 25 years of experience in sales and sales management in the telecommunications industry. He is currently the Sales Manager for Charter/Spectrum Enterprise in Wisconsin, where he leads a sales team in achieving revenue goals. Prior to this role, McWain held several regional sales manager and business sales manager positions with companies such as Mediacom, TDS Metrocom, and Centurytel. He has a proven track record of attaining sales targets and has received numerous performance awards throughout his career. McWain also has an Associate's Degree in Marketing and additional education focused on sales management.
Este documento presenta un resumen de la Unidad Didáctica 24 sobre la época romana en la Península Ibérica. Se divide en cuatro secciones principales: 1) Los primeros pobladores como los tartesios y los pueblos ibéricos, 2) La conquista romana de Hispania, 3) La vida en las ciudades romanas y su urbanismo, y 4) Las religiones romanas y la llegada del cristianismo. Cada sección describe los conceptos clave a través de esquemas e ilustraciones.
Zagrebački trgovi kao urbani identitetski sustaviKarlo Pahert
Promjene koje se događaju odnosno zahvačaju neki segmet nekog prostora, percipiraju se kao normalne pojave ili prirodni tijek. Te se promjene događaju u svim gradskim tkivima svih društava, ali one ujedno pokazuju ideološke, filozovske, društvene i političke ideje koje ih iniciraju.
Pri analizi su obuhvačena 4 Zagrebačke trga: Trg Bana Josipa Jelačića, Cvjetni trg, Trg Sv. Marka te Kaptolski trg.
Enseignante de français et de science, j'ai choisi de préparer cette présentation éléctronique sur les catégories des animaux afin d'enseigner différemment. N'hésitez pas à l'utiliser dans vos classes.
A man came to the Royal Hospital Progers for a radiological examination for his friend Riza Oktarianda, who was 18 years old. The administrative officer informed him that the chest x-ray would cost Rp 130,000. After paying, Riza had his chest x-rayed by the radiographer. The radiographer took multiple images and instructed Riza to change positions. The radiologist then analyzed the images and found spots on Riza's lungs. The results were given to the administrative officer to pass along to Riza when he returned. Riza picked up the results and was told to follow up with the specialist doctor.
This document discusses training certificates. It focuses on providing certificates for completing training courses and programs. The certificates recognize an individual's participation in professional development and skills enhancement activities.
This study analyzed soil and water samples from mangrove stands and adjacent bare areas in Abu Dhabi to understand factors influencing mangrove habitat. The following were observed:
1) Salt concentrations in surface soil (0-5 cm) within mangrove stands were lower than deeper soils, likely due to leaching by tides and root absorption.
2) Salt concentrations in water covering mangrove stands were higher than adjacent bare areas, possibly because plant density slowed water movement during tides.
3) Highest densities of natural regeneration were found in shallow, protected areas with moderate water currents.
This document introduces the 7 Sky project, which aims to introduce European brands of wine, cheese, and chocolate to the Georgian market. It will do so through boutiques and bars where these products can be tasted and purchased. The project seeks partnerships with various producers and importers of these goods. It outlines the market potential in Georgia and provides statistics on wine, cheese, and chocolate consumption. The document also discusses the brands it hopes to feature and its marketing and advertising strategies, which include in-store iPad use and social media integration to provide information to customers.
This document provides information on various exhibitors at the Restaurant & Bar Hong Kong 2015 trade show, including their booth numbers and brief descriptions of the products and services they offer. The exhibitors represent a range of industries including drinks, food, kitchen equipment, tableware, and technology solutions for the food and beverage industry. The trade show is aimed at operators in the restaurant, bar, hotel and club industries and will take place in September, attracting over 20,000 attendees from Hong Kong, Macau and the Pearl River Delta region.
Fruit Beer Market By Flavour (Peach, Raspberry, Cherries, Blueberry, Plums And Others), By Distribution Channel (Departmental Stores, Bars And Restaurants, Supermarkets, Speciality Stores And Online Retailers)
Marketing strategy to promote Vodka Parliament to Turkey and SpainSlava Feniks
CEDC is analyzing entering the vodka markets in Spain and Turkey. In Spain, CEDC will partner with Pernod Ricard to distribute Parliament vodka and target young tourists and locals. In Turkey, CEDC will use indirect export to minimize risks and target wealthy tourists with an exclusive gold-flake infused Parliament vodka positioned as a luxury product. CEDC will use different marketing strategies in each country to comply with local regulations and attract target customers.
Kirin faces moderate threats of new entrants and suppliers but high threats of substitutes and buyers in the beer market. Rivalry is very high as Kirin divisions and competitors cannibalize sales. Kirin has the largest market share in Japan and looks at suppliers as equals, though it has not leveraged power over them. More buyers and choice increases buyers' bargaining power. Demographic segments for Kirin include targeting heavy users in their 30s-40s in Japan, and rising incomes in India correlate to increased beer consumption. Psychographic segments prefer alcoholic or non-alcoholic beer based on tastes, and health-conscious prefer lower carb options. Beer is popular on festive occasions and benefits socializing and stress
CEDC is analyzing entering the vodka markets in Spain and Turkey. In Spain, opportunities exist due to the large number of tourists and alcohol being traditionally accepted. However, regulations restrict alcohol advertising and labeling. In Turkey, the growing economy and tourism from Russia present opportunities, but cultural sensitivities and regulations like banning alcohol near religious sites pose challenges. CEDC is considering market entry strategies like strategic alliances in Spain and indirect exporting in Turkey to overcome regulatory barriers while minimizing risks.
PGS Wine Culture Group Final Presentationkacarlson
The document discusses the process of winemaking from growing grapes to bottling wine, examines European wine regulations which control production levels and ensure quality, and explores aspects of European wine culture including traditional and shifting consumption habits and the social and economic influences on wine consumption.
Alcoholic beverages in Poland by NielsenAgataLorenc1
This document provides an overview of the alcoholic beverages industry in Poland in 2017-2018. Some key points:
- Alcoholic beverages accounted for 1/5 of total FMCG sales in Poland in 2017. Beer and vodka were the largest categories by value.
- Sales were predominantly in small grocery stores. Wine & liqueurs sold best in discounters and large grocery stores.
- Most categories grew in both value and shelf space from 2016-2017. Wine & liqueurs was the fastest growing industry group.
- Sales and shelf space were seasonal. Spirits peaked in winter, while light alcoholic beverages peaked in summer. Some categories like liqueur and brandy had additional peaks around Easter.
This communication plan introduces Bulgarian "Peshterska Grape" rakia to the Swedish market. It analyzes the internal situation of the company and product, as well as Sweden's external environment including alcohol policies, the alcohol monopoly Systembolaget, market trends, and consumer behavior trends. The plan targets mature Swedish consumers and positions the rakia as a qualitative after-dinner drink made from organic grapes at a reasonable price. An online and print advertising campaign utilizing Swedish newspapers and magazines will build brand awareness and trial among the target group. Evaluation will take place in June 2011 to measure the campaign's effectiveness.
White Tiger Distillery is a craft distillery based in Maryland that produces handcrafted Laotian rice whiskey called LaoLao. Their vision is to produce high quality liquor, beer, water, tea, and coffee products and establish their brands globally. They are seeking $5 million in funding to expand production capabilities and marketing for their whiskey, Beer Lao contract brewing, Emerald water, herbal teas, and ready-to-drink coffees. Their products are unique in the market and target the growing demand for craft and premium beverages among new generations of consumers.
1) France is the largest supplier of imported wine to China, accounting for 48% of imported bottled wine volume and 53% of imported bottled wine value in 2012.
2) Chile surpassed Spain to become the largest supplier of imported bulk wine to China in 2012, accounting for 33% of imported bulk wine volume and 42% of imported bulk wine value.
3) Wine education in China is growing rapidly, with organizations like WSET seeing higher enrollment in China than in the UK, demonstrating increased demand for wine knowledge among Chinese consumers.
This document outlines marketing strategies for establishing Guinness beer in India. It begins with an industry overview of the global and Indian beer markets, including growth rates. It then provides an overview of Guinness as an organization, including its mission statement and history. The document performs a PESTEL analysis and identifies demographic, geographic, psychographic, and behavioral targets in India. It outlines Guinness' product portfolio and competition in India. Marketing strategies include sponsoring music festivals, tie-ups with pubs, and pricing. Financial projections estimate profits over two years. A contingency plan involves exporting to other markets.
The global wine market faces challenges of oversupply, fragmentation, and changing consumer behavior. Global wine production has increased from 25 billion liters in 2000 to the same level in 2012, coming from more sources. The wine industry is fragmented with no concentration in production or offerings. Consumer behavior is also fragmented, with more people drinking less alcohol. Opportunities exist in emerging markets, online sales, and on-premise consumption. The wine industry must adapt to growing diversity in global consumption trends.
Immix is launching a new ready-to-drink wine cocktail called Immix. The product is a blend of sparkling wine, flavored liqueur, and water with an alcohol content of 11%. It will come in four varieties based on the liqueur flavor. The marketing plan aims to introduce Immix to its target market of social female millennials through promotions at bars, clubs and music events, and a strong social media presence. The goals for the first year are to generate $2.2 million in revenue and have Immix available in 65% of bars and clubs in the Greater Toronto Area.
This document provides a summary of a 78-page market research report on the Bulgaria beer industry published in September 2012 by Canadean. It discusses the key drivers and trends in the Bulgarian beer market from 2007-2011, including declining domestic consumption but stable market size. It also profiles the major brewers (Bolyarka, Brewinvest, Bulbrew) and includes data on market size, segmentation, distribution channels, packaging, prices, and volumes and brands for each brewer. The report aims to provide an in-depth understanding of the dynamics and structure of the Bulgaria beer market.
A & D Commercial LTD is a Bulgarian beverage company founded in 1991 that produces carbonated drinks, fruit punches, energy drinks, and waters. It has seen steady sales and production growth over the past decade. The company operates out of a 19,000 square meter production facility certified under various food safety and quality standards. Its portfolio includes brands like Party Club, Big Bebe, and NRJ across various package sizes targeting retail and foodservice customers.
Similar to Strategic Marketing Presentation(KINGSWOOD) (20)
2. We Import
Becherovka
Manufaktura
Kingswood
Georgia trade
Georgia occupies a very important position in
Import and export. Recently on May 7th 2009
Georgia entered into a trade agreement with
European Union.
Geo rg ia ex po rt a nd
impo rt pa rt ners
Turkey has always been major export
and import partners of Georgia. In
2007 it accounted for 13 percent of
Georgia’s exports and 14 percent of
its imports. In that same period USA
were responsible for 11 percent of
exports made by Georgia and 5
percent of its imports.
3. B e c h e r o v k a
Becherovka is a Czech hard liquor
(fernet), which is produced in Carlsbad
since 1807. Its alcohol content is 38%,
and initially it was used as a medicine.
Becherovka is made only from the
Carlsbad water, but the liquor recipe is
under strict secret. It's only known that
in production of this liquor are used over
20 herbs. It has specific taste.
4. Tourists enjoy sets od different types of Becherovka (Becherovka Cordial – liquor strength 35% with
the addition of lime-colored and white wine; Becherovka Lemond – liquor strength of 20% with a
citrus flavor and aroma; Becherovka KV 14 – 40% alcohol liquor with the addition of red wine ;
Becherovka KV 15 – 39% strength liqueur red aperitif.). The price of such sets: 225-450 CZK.
H o w m u c h d o e s B e c h e r o v k a
c o s t i n P r a g u e a n d i n t h e
C z e c h R e p u b l i c ?
1 liter Becherovka bottle costs 300-
360 CZK. Furthermore, Becherovka
is sold in bottles of 50 ml, 100 ml,
500 ml, and in a special package
with shots.
5. Manufaktura, established in 1991.
Gradually, they managed to join
together more than 250 small
craftsmen, former masters of folk
production. They are upholders of
tradition and owners of small Czech
companies .
M a n u f a k t u r a
6. KINGSWOOD
The right taste was synchronized by taste
experts over many months. Of course, the
opinion of Czech consumers was taken into
consideration. They mixed combinations of
different types of apples and tried more than
10 different variations. The resulting taste is
pleasantly rich and truly apple like – not too
dry or too sweet. Kingswood is simply
wonderfully refreshing.
It goes with almost any meal, and thanks to its
content it might be consumed by vegetarians,
vegans, and consumers on gluten-free diet.
7.
8. POLITICAL
Pilsner is a worldwide brewing
company therefore governments
regulations where it operates heavily
affect for Pilsner product sales and
profit.
The beer industry mainly suffers from increase of excise tax by
governments and regulations at both federal and state level. Federal and
state level regulations affect to beer industry when production,
distribution, advertising and labeling. Also percentage of alcohol include
in beer.
9. Social
Consumers have reduced their beer consumption
because diet and health issues. These
consumers think beer effect to body fat because
of the percentage of calorie, therefore consumers
switch to wine, malt-flavoured alcoholic drinks.
most of beer lovers change their choice to strong
beers to light beer's (low-alcohol) because they
believe that is healthier than regular beers. Light
beers calorie percentage is lower than regular
beers. However some people argue that light
beers are nothing but marketing strategy.
10. TECHNOLOGICAL
Technology helps to brewing industry companies
to develop more efficient distribution channels and
upgrade facilities with technology that increase
the brewing process and improve the quality of
the cultivate ingredients and harvesting process.
This helps to increase consistency and reduce
costs. Pilsner (Kingswood) is very rich in using
information Technology for their production
process because its worldwide operations are
highly dependent on the availability of information
systems
11. LEGAL
Legal issues affect for beer industry when packaging, advertising and
labeling. When advertising beer products target consumer age must be
over 18 years. Also some of the countries such as Georgia drinking beer
and alcohol in the streets are banned. Therefore Pilsner (Kingswood) has
to obey rules and regulations according to countries where it operates.
12. ENVIROMENTAL
Water Conservation
Water is the primary ingredient for brewing process. Regular
maintenance of faucets and piping allows brewers to quickly identify
and repair water leaks; also water meters helps to monitor overall
water usage. Some of the brewers in the industry have built on-site
water treatment plants for reprocess and purify water for the
brewing process.
Georgia is famous with its taste and healthy water.
13. Economical
The increase of excise tax by 50% in Georgia will affects retail
companies, they will have to increase the price of beer and the
markup of the stores, the cost of 1 liter of beer will increase by
25-30 tetri.
World Economic Forum’s Global Competitiveness Report
named Georgia #10 among low tax rate economies. These
emphasize the simplicity and reliability of Georgian tax system.
14. Target audience
The primary target market for “Kingswood” is males and
females aged 18-40. The slight majority of drinkers are
in the working class.
Our product is sweet toothsome to drink, so we focus
especially on women.
Our product will be sold in the capital of Georgia, Tbilisi,
Batumi and Ski resorts (Gudauri, Bakuriani.)
Vegetarians, vegans, and consumers on gluten-free
diet.
15. Communicating with target group
TV and Social media
Events (Beer Festival)
Sporting competitions in ski resorts
Sponsoring Summer (Open air, Beach
Sport Games)
17. Promotion
• TV Commercials
• Banners
• Social Media
As of 2011, 35.3 percent of the Georgian population is internet users. According to
internetworldstats.com, internet users drastically grew by 1.2 million since 2000. Despite the
large number of internet users, the Caucasus Research Resource Centers’ 2011 media
survey states that 88 percent of the population relies on television for information and news.
18. • Degustation in Famous parts of Tbilisi
• Sponsoring Events
• New type of Beer Festival
• Every 0,01 tetri will be transferred to
homeless people
19. Desperados Original
Desperados is the world’s
first Tequila Flavoured Beer.
Unique combination of gold
coloured, full bodied lager
beer with a kick of Tequila
flavour to achieve a fine
balanced premium beer with
distinct accessible taste,
light bitterness and
refreshing citric notes
PRICE: £2.99 = 8 GEL
Kazbegi
produced since 1994.
Composition: malt, hop,
water.
Energetic value: 100 grams of
beer contain 42 kilocalories.
Bottled in 0,5 L. glass bottles,
as well as 1,0 L. and 2,2 L.
PETs, 30L. and 50 L. casks.
Alcohol content - no less than
4,8%.
Acidity - from 1,3 to 3.
Part by weight of carbonic acid
- no less than 0,4%.
Consistence - 12%.
PRICE: 1,60 GEL
Prices particular competing
products
Kingswood
will be unique alcohol drink
in Georgia. That’s why we
decided to have premium
price for 4.8 Gel
20. Ways of promoting used by
our competitors
• TV Commercials
• Social Network
• Sponsoring Events
Ways of distribution used by our
competitors
WholesalerProducer Retailer Consumer
Producer Retailer Consumer
Producer Consumer
1
2
3
22. Possible barriers to entry in selected market
Non-tariff barriers
The European Union is Georgia’s main partner. According to
trade statistics (EUROSTAT), in 2009 about 28% of Georgia’s
overall externa; trade was conducted with EU.
A decision to begin about the establishment of a free trade area
with Georgia was made by the EFTA Council of Foreign
Ministers on November 17, 2014.
In 2013 total trade between the EU and Georgia was worth € 2.7
billion or 27% of Georgia’s total trade with the world.
23. • From Prague to Ukraine on Flexitank
• From Ukraine Trucking Carrier to Batumi port
Transportation
Standard 20ft container holds
approximately 13000 bottles
• Tbilisi Population is 1.5 million people
• Batumi Population is 121,806
• Objection of taxation: Excisable
alcoholic beverages (including
beer), in which the alcohol
content exceeds 1.15
• Excise duty for Beer – 1 liter
0.4 Gel
The VAT rate is 18 percent of the amount of import; Temporary
admission of goods of the Tax Code Article 164 "a" of the
temporary admission of goods into the customs territory of 0.54
percent on each complete and incomplete calendar month, but no
more than 18 percent of the amount of import of goods temporarily
We will export 500 000 bottles at
the beginning. In Tbilisi and Batumi,
which is approximately 38
Container.
Aggregated rate for
shipping a truck with a
driver is 1490 USD
Standard 22ft container will
cost 1900 $
24. 4 P’s
Place
• Our product will be sold in the capital
of Georgia, Tbilisi, Batumi and Ski
resorts (Gudauri, Bakuriani)
Price
• Kingswood
will be unique alcohol drink
in Georgia. That’s why we
decided to have premium
price for 4.9 Gel
Promotion
• TV Commercials
• Banners
• Social Media
• Degustation in Famous parts of Tbilisi
• Sponsoring Events
• New type of Beer Festival
• Every 0,01 tetri will be transferred to homeless
people
Product
• Kingswood is Czech Product produced by Pilsner. It is
mixed combinations of different types of apples and
tried more than 10 different variations. The resulting
taste is pleasantly rich and truly apple like – not too dry
or too sweet. Kingswood is simply wonderfully
refreshing.
• It goes with almost any meal, and thanks to its content it
might be consumed by vegetarians, vegans, and
consumers on gluten-free diet.
25. Product Number of Unit Selling price Sales
January KINGSWOOD 10 000,00 € 1,80 € 18 000,00
February KINGSWOOD 10 000,00 € 1,80 € 18 000,00
March KINGSWOOD 50 000,00 € 1,80 € 90 000,00
April KINGSWOOD 50 000,00 € 1,80 € 90 000,00
May KINGSWOOD 50 000,00 € 1,80 € 90 000,00
June KINGSWOOD 100 000,00 € 1,80 € 180 000,00
July KINGSWOOD 100 000,00 € 1,80 € 180 000,00
August KINGSWOOD 100 000,00 € 1,80 € 180 000,00
September KINGSWOOD 10 000,00 € 1,80 € 18 000,00
October KINGSWOOD 10 000,00 € 1,80 € 18 000,00
November KINGSWOOD 5 000,00 € 1,80 € 9 000,00
December KINGSWOOD 5 000,00 € 1,80 € 9 000,00
Total 500000 € 900 000,00
First year By Month
26. Price
PER Unit VAT Custom Duty Distribution Promotion
Export per
Unit
Total Price per
bottle
KINGSWOOD
€
0,50
€
0,09
€
0,40
€
0,20
€
0,20
€
0,79
€ 1,39
Sales Plan
27. Product
Total Number
Per Unit
Sales Business Turnover
2016 KINGSWOOD
500000 900000 2465,753
2017 KINGSWOOD
1000000 1800000 4931,506849
2018 KINGSWOOD
1000000 1800000 4931,506849
2019 KINGSWOOD
1500000 2700000 7397,260274
2020 KINGSWOOD
1500000 2700000 7397,260274
Sales Plan