Warren Bobrow discusses combining cannabis and craft spirits to create tasty cocktails. As the founder and "Cocktail Whisperer" of a cannabis business, he notes that most cannabis beverages lack flavor balance and are too sweet due to poor quality sugars. Bobrow believes the drinks are not designed by mixologists and calls out the need for more balanced flavors that entice consumers in the same way craft cocktails do. He provides metaphors comparing good cannabis drinks to well-made cocktails and envisions a future where the drinks are just as exciting.