The document discusses four mobile case studies by Mod Productions: 1) Babe on a Beam, a casual arcade game developed in 2009. 2) ACO Virtual Orchestra, an installation developed from 2010-present. 3) modprods.com, a business website and CMS developed in 2012. 4) Tag Town, a multiplayer social mobile game developed in 2012. For each case study, the document provides details on the project goals, technologies used, team size, timeline, and lessons learned. It emphasizes the importance of testing, marketing, analytics, and bespoke tools for mobile development.

1. Mobile Storytelling
Michela Ledwidge
@michela
michela@modprods.com
© Copyright Mod Productions 2012

2. Four mobile case studies
 3D casual arcade game
 Media arts installation
 Mobile business site
 Social game platform
© Copyright Mod Productions 2012

3. Babe on a Beam (2009)
• “Help baby get her bottle”
• Unity3D, iOS SDK
• Casual arcade game
• 5 people (commission)
• 3 months
• Lessons:
– Middleware has its place
– Marketing is a must
– Test often, test early
© Copyright Mod Productions 2012

4. ACO Virtual Orchestra (2010 - present)
• “World-class ensemble ACO is
innovative and inspiring”
• Objective-C, Layar, python
• Installation (R&D / commission)
• 40+ people
• 6 months
• Lessons:
– Mobile tools speed up workflow
– Media magic is our business
© Copyright Mod Productions 2012

5. © Copyright Mod Productions 2012

6. © Copyright Mod Productions 2012

7. modprods.com (2012)
• “We create media magic for you”
• Mezzanine, Django, python
• SME website and CMS
• 4 people
• 3 months
• Lessons:
– Less is more
– Bespoke tools have their place
– Analytics aid decision-making
© Copyright Mod Productions 2012

8. Tag Town (2012)
• “Stop the virus. Save the city.
Get the girl”
• Objective-C, C++, python
• Multiplayer social mobile game
• 6 people
• 3 months (to playable demo)
• Lessons:
– Go native for speed and code re-
use across platforms
– Server APIs can scale
– 50% is design and testing
© Copyright Mod Productions 2012

9. © Copyright Mod Productions 2012

10. Research
Design
Development
Testing
© Copyright Mod Productions 2012

11. Michela Ledwidge
@michela
michela@modprods.com
Tag Town
@tgtwn
http://tgtwn.com
© Copyright Mod Productions 2012