Ariana Koblitz presents a design portfolio containing 6 case studies that demonstrate her application of the design thinking process. The case studies include manufacturing a whiskey glass cooler, designing a chore management app, building a floating cup tower prototype, creating a mold-based children's art product, developing client relationships for a toy designer, and gaining new insights through close observation. The portfolio shows Koblitz's skills in prototyping, product development, communication, and applying design thinking methodology.
Connecting the Dots
Yearbook Dutch Design London 2012
Representing all Dutch presentations during the London Design Week
13 – 23 September 2012
Connecting the Dots publishes and
presents Dutch designers and design-
culture internationally during key
design events and fairs.
Connecting the Dots
Yearbook Dutch Design London 2012
Representing all Dutch presentations during the London Design Week
13 – 23 September 2012
Connecting the Dots publishes and
presents Dutch designers and design-
culture internationally during key
design events and fairs.
Klips is a clamp that is easy to install without making holes into the material and is very easy to install.
Team: Andres Labi, Juliya Vorobyova, Ksenya Lebedeva, Tinatin Dzirkvadze
Company: R-Fix
I'm looking for a cofounder for YCombinator Winter 2010. If you are interested email: yc.w10.founder@gmail.com or follow me on Twitter: @YCW10
Joolme: This is an example of decentalized production. People would design things at the home or in a retail location and it would be produced on site or delivered to the home. This would allow for higher quality manufacturing, a broader variety of materials, and retail quality products.
Kosaku Nao: Biography of a Man who made a DifferenceAriana Koblitz
What a find! 6th grade me putting pen to paper. Awful font choice aside, it's a nostalgic read. And a reminder of the lessons my family has to teach me.
I was savvy enough at 12 to reflect on my grandfather's life and the choices he made-- here's to my 25 yr old self to resolve to continue to learn from my family.
Klips is a clamp that is easy to install without making holes into the material and is very easy to install.
Team: Andres Labi, Juliya Vorobyova, Ksenya Lebedeva, Tinatin Dzirkvadze
Company: R-Fix
I'm looking for a cofounder for YCombinator Winter 2010. If you are interested email: yc.w10.founder@gmail.com or follow me on Twitter: @YCW10
Joolme: This is an example of decentalized production. People would design things at the home or in a retail location and it would be produced on site or delivered to the home. This would allow for higher quality manufacturing, a broader variety of materials, and retail quality products.
Kosaku Nao: Biography of a Man who made a DifferenceAriana Koblitz
What a find! 6th grade me putting pen to paper. Awful font choice aside, it's a nostalgic read. And a reminder of the lessons my family has to teach me.
I was savvy enough at 12 to reflect on my grandfather's life and the choices he made-- here's to my 25 yr old self to resolve to continue to learn from my family.
case book of past projects. the focus of this case book is of the research process that led to our insights, which in turn directs the product development.
What to do when you're sitting in front of a ppt deck that needs fixing.
A quick Pecha Kucha (20 slides 20 seconds) presentation.
The notes have more content than I presented, so all in all this should be a nice quick easy resource!
Pour venir télécharger gratuitement toutes les collections des livres dont vous etes le héros, venez sur mon blog:
Le Blog Dont Vous Etes Le Heros
http://bdveh.blogspot.com
Conférence "Optimiser son référencement Internet"Sylvie de Meeûs
- Le référencement naturel est (toujours !) le meilleur moyen d'attirer de nouveaux clients
- Le référencement ne coûte pas cher
- Le référencement n'est PAS une histoire de technique, mais de communication et de bon sens !
Cette mini-formation s'adresse aux entrepreneurs qui ont un site ou un projet de site Internet.
Sonia Allard de NVI et Christine Dicaire de Club med Canada ont donné une conférence sur le virage web adopté par Club Med lors de la conférence Infopresse sur le tourisme.
This portfolio represents the work I have been doing since 2006. If you would like more information on either of the projects please don’t hesitate to contact me.
An introduction to Design Ventura 2012 for teachers participating in Virtual Ventura and Design Ventura. This presentation aims to particularly help teachers who were not able to join CPD events in June 2012.
Adapting Designers' tools, methodologies for the futureAriana Koblitz
A talk presented at Angela Yeh's Thrive By Design & Yeh IDeology 15 year Anniversary Design Summit.
The theme for the summit was Metamorphosis: Designing our new Ear.
This talk walks through the ways in which I as a designer commit to the future I want to build, recognize the tensions and challenges in achieving this outcome, and dig into three (of many) tools and how we can adapt them moving forward.
My work as a design researcher/strategist. This includes projects where I played multiple hats, including design research.
Emphasis is on the way research tangibles are catalysts for teams to make decisions at different points in the design process.
A high-level overview: Defining "design", design in higher education, in indu...Ariana Koblitz
A lunch 'n' learn presentation; relies somewhat heavily on the the word notes, and the intended audience works in Service, Product, and Mechanical Design.
This talk is intended to give a brief introduction to the world of design, meant to be accessible to someone just starting out in the field, or recently joining a team with designers.
It includes a general way to approach the topic, and an overview of what design can look like in academic fields and professional industries.
Ariana Koblitz: case book of physical product designAriana Koblitz
Find here a collection of projects that give a quick look into the tools of my trade. As part of the engineering school, I had access to a full array of manufacturing tools and methods.
These helped me prototype both rough and final versions of the projects I worked on while studying Product Design at Stanford University.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
3. Thank you for considering me for this internship.
The case studies presented here evidence the clear
application of the design phases inherent in the
Design Thinking philosophy of our program.
January 2011
4. i am:
dedicated:
insightful:
creative:
innovative:
resourceful:
observant:
5. manufacturing case study 1
discerning a use case study 2
prototyping a solution case study 3
inventing a solution case study 4
communicating a solution case study 5
perceiving a truth case study 6
6. i am:
Product Design has allowed me to channel
my artistic impulses in a methodical, system-
atic and eminently applied way. A designer
must be responsive to the society around her,
combining creative design and ethnographic
research.
Ariana Tae Koblitz
PO BOX 11654 S TA N F O R D , C A 9 4 3 0 5
tel 3 1 0 3 8 4 7 8 6 4 email a k o b l i t z @ s t a n f o r d . e d u
OBJECTIVE:
internship including both visual/interactive design implementation and management of design implementation.
EDUCATION
Stanford University CA, USA
B.S. in Product Design, Minor in Anthropology
June 2012
RELEVANT COURSES
Cultural Maps
Design School (d.school) course on design process
fall 2009
Human Values in Design
Core in product design program; design process
fall 2010
Design and Manufacturing
Design implementation: CAD, lathe, mill, casting, woodworking
fall 2010
International School of Beijing Beijing, PR China
International Baccalaureate Certificate
2009
Urawa Lutheran School Saitama, Japan
Exchange Student
2005 – 2006
John-F-Kennedy School Berlin Berlin, Germany
Deutsche Mittlere Reife
2005
SKILLS
7. Cultural Maps
Design School (d.school) course on design process
fall 2009
Human Values in Design
Core in product design program; design process
fall 2010
Design and Manufacturing
Design implementation: CAD, lathe, mill, casting, woodworking
fall 2010
International School of Beijing Beijing, PR China
International Baccalaureate Certificate
2009
Urawa Lutheran School Saitama, Japan
Exchange Student
2005 – 2006
John-F-Kennedy School Berlin Berlin, Germany
Deutsche Mittlere Reife
2005
SKILLS
Languages
German (native), Japanese (proficient; JLPT Level 2 certified), Chinese (2 yrs intensive, while in China),
French (4 yrs high school proficiency)
Computer:
Solid Works 3D modeling; Adobe Photoshop, Illustrator, InDesign; both Windows & Mac OS
DESIGN EXPERIENCE
INTERN, WUENSCH DIR WAS
BERLIN, GERMANY
June2010-Aug2010
Developed strategies for client-development for sale of hand-made wooden toys
PROJECT LEAD
STANFORD & BERLIN
Sept2009-Aug2010
Qualitative research project on designer & user relationship analyzing decisions and workflows
Designed & implemented entire research project, including independent study coursework
Received ME Summer Undergraduate Research Institute grant to pursue project
INTERN, CAMPFIRE LABS 50
SAN FRANCISCO
Aug2009-Sept2010
Local start-up in social networking
Assisted in developing user-case interaction design concept
Developed a focus-group for user testing at Stanford University
DESIGN EXECUTIVE STANFORD DANCE MARATHON STANFORD
June2009-February2010
Student-run 24-hr 1000+ charity event to benefit local & international HIV/AIDS relief efforts
Designed and coordinated all publication material (posters; fliers; handouts)
Developed and oversaw community art project (collage work of 500+ pieces of cardboard)
MANAGEMENT EXPERIENCE
RESIDENT ASSISTANT, ROBINSON DORM
STANFORD
June2010-present
LANGUAGE TUTOR, GERMAN 1 TA (German)
STANFORD
June2010-present
HOST STANFORD CAMPUS CAMP WELLSTONE
STANFORD
Aug2009-Nov2009; June2010-Nov2010
8. GlassCool chill in < 10 min
chill for > 5 hrs
chill w/ water
of any quailty
chill without
diluting
dedicated The Challenge: design
and manufacture a product that has a
specific function. It must be of either
metal of plastic, and be made using at
least two manufacturing processes.
The Product: a whiskey
glass cooler. A hollow container holds
water (to freeze), ice, or frozen gel packs.
Can chill other beverages as well.
9. the lathe the foundry the vertical mill the sewing kit
case study 1 manufacturing
pressfitting
casting turning
modeling
.050
1.450
.250
10. ChorDoer The Challenge: design a cultural map
using the theme of Personal and Family Life. Seek ways to
help mediate communication and a sense of community.
The Product: an iPhone app to enhance the
distribution and completion of household chores. Makes
finishing chores a reward-driven enterprise.
insightful
setting up the chore alert
setting up the chore-alert completing the chore
completing the chores
11. that’s a what kind of a you're one chore
chore- world is this?! I away from a bike
alert. refuse to bow to DIG DIG
my mother's will. DIG DIG
DIG!
--“gardening”--
USE CASE
case study 2 discerning a use
The Feedback: “It is hard to connect what
my children do in the ‘cloud’ with our lives here on the solid
earth. This seems like a good way to bridge the two.”
12. Collect-a-cup
The Challenge: build a tower of cups & trays
in the middle of the pond. You may not touch the tower or
your apparatus once it has left the edge of the pond.
The Result: the highest tower and points of the
class of Fall 2010 Visual Thinking (ME101)
creative
13. Product Design at Stanford is an engineering major, the
tools at my disposal range from material science to physics.
Knowing how materials interact allows us to fathom how
materials previously not used together could interact.
case study 3 prototyping a solution
The Take-Aways:
prototyping with found materials
prototyping as a group
brainstorming before testing
brainstorming after testing
14. touchTOO an exchangeable square of air-
drying mold, backed by a strong
child-freindly piece of plastic fits
The Challenge: make
snugly
an impact on the lives of new parents
of young toddlers. Keep in mind the
business aspect of your design.
into a case on a band that fits
around the palm of a child’s hand
The Product: a way to
leave to dry and you have
engage with children while creating
memories. Encourage children to a memory
engage with their surroundings!
innovative
1) an album insert 2) bathroom tiles 3) a mobile 4) a stamp
15. Business Plan
(eg recreated)
expansion packages: family packs,
class packs, mobile kits, DIY tiles, etc Kindergardens, children’s parents who
hospitals, scrapbooking don’t want to buy
Crayola Magic Clay (or similar), scrapbooking, aisles, through clay manuf. electronics
photography accessory company Growth Strategy partner’s forums family of blinds
elementary schools
hospitals
manufact. nature camps
Partners distribution Parents need away to engage with
diff. templates their children in documenting family Channel Market
memories, to transform a spectator
partners/
sources
activity into one which involves their Segments
kids. needs to be conquerable to
crayola magic clay
Capabilities Costs Value Proposition Pricing Model
no fabrication capability,
all manufacturing would Win an entirely new market
be outsourced niche by emphasizing a
Competing against: DIY
handprint “fossil” activitites Competitive Strategy currently non-existant
scrapbooking companies phenomenon.
case study 4 inventing a solution
The Take-Aways:
rapid prototyping
utilizing a feedback cycle
group and individual concept-buildling
16. Wuensch Dir Was
The Challenge: working with an independent The Result: an insight into multiple different
wooden toy designer. Wuensch specializes in toys for toy products, and first-hand experience at articulating the
children and adults with disabilities. Given such a niche product to potential clients.
market, savvy client development is key.
client integration
time
client /concept design concept development market strategy to market
resourceful
17. word of mouth IDZdesign associations trade fairs cold calls
AGDreate berlin
c
The Action: Developing a client base
means tuning in to the communities directly related to
target products. In this case, forums for parents and
educators of mentally and physically disabled children.
The Take-Aways:
real-time project management
project-client relation management
consumer/market communication
design networking
case study 5 communicating a solution
18. observant
The Challenge: notice what makes a
person, a situation, an action unique in order to act on that
The Result: Close studies in color and light
arm me with the skills to look at a more complex problem
knowledge in design. and achieve new insights, a new solution.