DesignMap studio capabilities and work overview. For more details visit: http://www.designmap.com

1. DesignMap designs web sites, web-based and desktop applications,
and supports in-house product development teams that do the same.
We are Designers, not Artists. We believe in Logic. We develop Systems. We know that to be successful our
design must not only be delightful and innovative but also viable and buildable. This balanced methodology
is what makes us tick, and what make us passionate about design, your business and your users.
Our Services Front-End Development
We don’t start drawing pictures of screens, we start by deeply Usability Studies
Proof of Concept
understanding problems, issues and information and creating a
Visual Design
visual record of that understanding so we can get shared agree- Interaction Design
ment, shared idea of the problem, the goal, and the solution. User Research
Then we put our skills and services together in a way that meets Audits
Design Strategy
your particular needs.
Web Site Design
Application Design
Augmenting Teams
The Principals
Together, Greg Baker, Gary Chai and Nathan Kendrick have a com-
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ap
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bined 25 years of specific interaction design experience. Each
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et
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with a degree in design from the Rhode Island School of Design Greg Baker
(RISD), they’ve worked with companies like Sun Microsystems, Gary Chai
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IAC, Cisco, Wells Fargo, OpsWare, Revolution Health, AOL, Nathan Kendrick
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Netscape, and Palm, Inc.
DesignMap
539 Bryant Street, Suite 210, San Francisco, CA 94107 | www.DesignMap.com | info@designmap.com

2. Our Work Cisco Emerging Technology Groups
We've worked with everything from giant enterprise companies
like Cisco to tiny consumer startups. Our experience has taught
us that our clients don't just need excellent, thoughtful, user-
centered designs. They also need a design team that understands
that the project has to be successful within a business environ-
ment before it can be successful for the business and users.
Cisco’s Emerging Technology Groups (ETGs) ask the question, “Where is Cisco going?” and then
We believe that doing the right thing for our client means not only turns the answers into real products. In Cisco’s words, the role of the ETGs are to, “follow
technology innovations to see how they might serve the company’s needs. We’ve had the
”
delivering great design work, but also understanding and address- opportunity to work on several of Cisco’s ETGs projects, such as Digital Media, a digital signage
ing the social, technological, economic and political environment and desktop video solution, and TelePresence.
in which a business functions.
InterActiveCorp
Some of our clients include:
Cisco Systems, Inc
InterActiveCorp
The Magellan Network
Model N
Renesas Technology
In September 2007, IAC acquired GarageGames and their web property InstantAction.com. We
Wells Fargo Bank provided design, strategy and vision to this web-based gaming portal. Our contributions involved
creating storyboards to help visualize an idea, conceptualizing game interfaces, strategizing and
modeling the relationship between the platform and various games, and doing blue skies of what
InstantAction.com could be in two years.
Wells Fargo Bank
Wells Fargo tasked us with creating a strategy for achieving a best-in-class online banking
experience based on a user-centered design (UCD) process. Our work detailed that process,
evangelized it to the organization, and piloted and proved its effectiveness on key initiatives.
The strategy identified tools, new roles within the team, integration points across teams, and
a soup-to-nuts design process that was developed specifically to be successful in the unique
For more details visit: http://www.designmap.com/ourwork environment of the Wells Fargo online division.
539 Bryant Street, Suite 210, San Francisco, CA 94107 | www.DesignMap.com | info@designmap.com