The document discusses four examples of value systems: 1) The Six Pillars of Character which includes trustworthiness, respect, responsibility, fairness, caring, and citizenship. 2) Gene Autry's Cowboy Code which outlines rules of conduct for cowboys. 3) The Bushido Code which has eight principles including understanding people, preserving ethics, and being truthful. 4) The Ideals of Chivalry which centered around prowess, honor, loyalty, courtesy, and courtly love. The document also examines how values and attitudes are formed and can change over time.

1. BELIEFS, ATTITUDES,BE
HAVIOR
ELEONORA VARDANYAN
SPEECH 104
PROFESSOR MARTENEY

2. CODES OF CONDUCT
FOUR EXAMPLES OF VALUE SYSTEMS
 The Six Pillars of Character
 Gene Autry's Cowboy Code
 Bushido Code
 The Ideals of Chivalry

3. THE SIX PILLARS OF
CHARACTER
 TRUSTWORTHINESS
 RESPECT
 RESPONSIBILITY
 FAIRNESS
 CARING
 CITIZENSHIP

4. GENE AUTRY'S COWBOY
CODE
The Cowboy must never shoot first, hit a smaller man, or take unfair advantage.
 He must never go back on his word, or a trust confided in him.
 He must always tell the truth.
 He must be gentle with children, the elderly, and animals.
 He must not advocate or possess racially or religiously intolerant ideas.
 He must help people in distress.
 He must be a good worker.
 He must keep himself clean in thought, speech, action, and personal habits.
 He must respect women, parents, and his nation's laws.
 The Cowboy is a patriot.

5. BUSHIDO CODE
 Eight Principles of Bushido:
1. Jin: to develop a sympathetic understanding of people
2. Gi: to preserve the correct ethics
3. Chu: to show loyalty to one's master
4. Ko: to respect and care for one's parents
5. Rei: to show respect for others
6. Chi: to enhance wisdom by broadening one's knowledge
7. Shin: to be truthful at all times
8. Tei: to care for the aged and those of a humble station.

6. THE IDEALS OF
CHIVALRY
Essential elements of ideology in the code.
1. Prowess- combination of courage, strength, and skill that command respect.
2. Honor- Having a strong sense of morality, integrity and deference before those in the
offices of authority.
3. Loyalty- Meaning the pledged word, was chivalry's fulcrum.
4. Courtesy- Respectful behavior not only towards one's betters, but also for those below
one's own cast as well.
5. Courtly love- Designed to make the knight more polite and to lift the tone of
society, courtly love required required its disciple to be in a chronically armorous
condition, on the theory that he would thus be rendered more courteous, gallant, and
society in consequence more joyous.

7. MAKING ETHICAL
DECISIONS
Why Be Ethical?
 People have lots of reasons for being ethical:
 There is inner benefit. Virtue is its own reward.
 There is personal advantage. It is prudent to be ethical. It’s good business.
 There is approval. Being ethical leads to self-esteem, the admiration of loved
ones and the respect of peers.
 There is religion. Good behavior can please or help serve a deity.
 There is habit. Ethical actions can fit in with upbringing or training

8. WHAT ARE YOUR VALUES?
Milton Rokeach of Stanford University theorized that our values can
be placed into two major categories.
 Terminal Values- those values which describe our ultimate life
goals.
 Instrumental Values- those values that guide our day to day
existence.

9. VALUE SYSTEMS
 Puritan Value System
 Enlightenment Value System
 Transcendental Value System
 Personal Success Value System
 Collective Value System

10. HOW ARE VALUES
LEARNED?
 Moralizing- the method by which values are transmitted in a direct
manner from a parent or parent-like figure to the child or child like figure.
 Modeling- by watching the actions of the parental model, the child will
learn values are correct.
 Experimenting- states that each individual must find his or her own
appropriate value system, for no two people necessarily have one system.
 Clarification- teaches the consequences of accepting or denying a
particular value.

11. ATTITUDES
 Attitudes guide our behavior..
 Attitudes have a measureable direction.
 Attitudes have importance or salience.

12. HOW ARE ATTITUDES
CHANGED?
 First, they can add new beliefs which will provide you with
information that will soften your attitude.
 Second, they can try and get you to change behavior.