While Google Glass failed in the consumer market due to a lack of clear value proposition and social acceptance issues, wearable apps have more potential in enterprise settings by focusing on productivity and safety benefits rather than consumer features. Key industries like oil and gas, healthcare, warehousing and manufacturing present opportunities for wearables to improve worker efficiency and hands-free access to information through features like head-mounted cameras, always-on displays and voice control. However, companies must ensure proposed technologies genuinely solve major problems and are simple to use given workers' primary focus is getting jobs done rather than new devices.