ELEKS Product Design Workshop: Creating Sustainable Value Consumers' awareness of environmental and ethical issues has grown significantly over the past decade. To meet customers' expectations, businesses need to adjust their strategies to start creating sustainable value. This workshop is aimed to help founders and executives define opportunities for value creation, brainstorm ideas, and prioritize them into a long-term roadmap. You can view the spreadsheet to learn what was created during the workshop.

1. C R E A T I N G S U S T A I N A B L E V A L U E 2 h
Navigation Shortcuts
Intro
Idea inspiration:
UN Sustainability
Goals 2030
2 Dot voting 3 12 min
Review The Sustainable Development Goals listed below.
Choose 1-3 goals which are relevant to your business case. Vote by dragging your
dots on the selected box below. Top-3 voted goals will be taken into work.
1.
2.
Brainstorming 4 30 min
.
Complexity
MEDIUMHIGH
LOW MEDIUM HIGH
Valueandprofit
Very complex Moderately complex Easy
Matrix plotting5 15 min
InsignificantUsefulLifesaver
Move all your ideas from the previous board here
Insights and Q&A
Go back to the
main room to
share insights
8
Ideas
RISKS
Left-click on a post-it and hit "Enter."
Type your text.
When ready click anywhere outside of the post-it.
One idea (or bullet point) = one note.
1.
2.
3.
4.
1. How might we make products
affordable for a wider range of
customers
2. Who can we partnership with to
provide financial inclusion for those
in need?
1. HMW achieve food security and
improved nutrition, and promote
sustainable agriculture?
2. HMW contribute to solidarity and
charity initiatives?
1. HMW ensure healthy lives and promote
well-being for our employees and
customers?
2. HMW reduce stress and create a safe
environment?
1. HMW progress lifelong learning of
our employees, leading to success of
our customers?
2. HMW mentor youth and get access to a
diverse talent pipeline?
1. HMW increase gender equality and
get access to a more diverse pool of
knowledge and ideation in the
workforce?
2. HMW increase the share of women on
company boards and in senior roles?
1. HMW reduce water consumption of our
business and improve our suppliers’
water usage?
2. HMW minimise contamination of water
resources by production facilities?
1. HMW increase energy efficiency of
production facilities?
2. HMW use more renewable energy
resources?
1. HMW remove discrimination at the
workplace and create equal working
conditions and opportunities?
2. HMW expand the potential of each
employee?
1. HMW re-use waste from our
infrastructure and production?
2. HMW enable disassembling and
recycling of our product components?
1. HMW ensure that our product is
equally accessible by the elderly,
handicapped, and disabled?
2. HMW create new opportunities for
people of all social and healthcare
levels?
1. HMW partner with suppliers in
underdeveloped regions, in a way
that will improve their urban
development?
2. HMW allow enough mobility and
work-life balance for our
employees?
1. HMW reduce the need to consume?
2. HMW increase the durability of
product materials or ability to recycle
them with ease?
3. HMW eaise consumer awareness of the
importance of sustainable consumption?
1. HMW reduce carbon emissions?
2. HMW invest in relevant research on
climate change and its impact on
people?
1. HMW ensure our sourcing and
packaging doesn't harm biodiversity,
forests, and natural ecosystems in
general?
1. HMW ensure that our product
ingredients are not polluting the
marine environment?
2. HMW improve the waste treatment to
avoid its release into the oceans?
1. HMW ensure anti-bribery and
corruption in our business?
2. HMW partner with vendors which
guarantee compliance with human rights?
1. HMW establish good practice of
sustainability in the long term?
2. HMW engage in multi-stakeholder
initiatives advancing sustainable
development?
You are a research entity and project owner in a
large scale R&D project.
A front runner project of the new energy system; a
consortium with several partners representing both
private and public sector.
Problem Statement
It's a 4-year project with a budget of 30 million
€ . You are developing the next generation energy
system of integrated networks for a new urban
energy infrastructure. A complex infrastructure
consisting of many different sources and
technologies. You have many new innovative
technologies. From each project partner.
Challenge
How do you make the project a success by using
design methods and new ways of collaboration. Each
technology (partner) has their own innovation
circles and their own KPIs. You need to make the
project a system innovation, with inventing new
use cases across each technology. Your
stakeholders are many: the business owner, the
engineer, the politician, the researcher, the
marketer, etc.
Ideas
RISKS
Left-click on a post-it and hit "Enter."
Type your text.
When ready click anywhere outside of the post-it.
One idea (or bullet point) = one note.
1.
2.
3.
4.
Ideas
RISKS
Left-click on a post-it and hit "Enter."
Type your text.
When ready click anywhere outside of the post-it.
One idea (or bullet point) = one note.
1.
2.
3.
4.
Ideas
RISKS
Left-click on a post-it and hit "Enter."
Type your text.
When ready click anywhere outside of the post-it.
One idea (or bullet point) = one note.
1.
2.
3.
4.
Ideas
RISKS
Left-click on a post-it and hit "Enter."
Type your text.
When ready click anywhere outside of the post-it.
One idea (or bullet point) = one note.
1.
2.
3.
4.
Ideas
RISKS
Left-click on a post-it and hit "Enter."
Type your text.
When ready click anywhere outside of the post-it.
One idea (or bullet point) = one note.
1.
2.
3.
4.
Ideas
RISKS
Left-click on a post-it and hit "Enter."
Type your text.
When ready click anywhere outside of the post-it.
One idea (or bullet point) = one note.
1.
2.
3.
4.
Ideas
RISKS
Left-click on a post-it and hit "Enter."
Type your text.
When ready click anywhere outside of the post-it.
One idea (or bullet point) = one note.
1.
2.
3.
4.
In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable
Development that includes 17 Sustainable Development Goals, building on the
principle of “leaving no one behind". Use these goals as a guide to sustainability
principles that can drive your business innovation.
Participants
Introductions
Use stars to pin your
native city
Tell a couple of words
about yourself
1.
2.
0
Discuss each idea as a group, and put it on the canvas
Sti r-f i d zo
Review case
1. Read the case once again
2. Mark problems and limitations with red circles, goals and
opportunities - with green circles. Put the circles on the
left margin, as highlights in a book
1 10 min
Ideas
RISKS
Left-click on a post-it and hit "Enter."
Type your text.
When ready click anywhere outside of the post-it.
One idea (or bullet point) = one note.
1.
2.
3.
4.
new technology, requires a lot of research and resources
Group discussion
Discuss
which ideas will
be implemented
first
6
.MEDIUM
LOW MEDIUM HIGHNow
Value / Complexity matrix7 10 min
Put the ideas on the timeline
1 year 5 year
known technology, there are some best practices,
requires some resources
known technology, there are ready-made solutions,
requires few resources or can be implemented for free
5 min
Evaluate and write down
all the risks related to
the mentioned ideas.
Attach each risk to the
idea post-it.
Step 4.Step 3.
Read out loud and group
similar ideas across all
goals into clusters.
15-20 minStep 2. 3 min per goal
Generate as many ideas
as possible to meet each
sustainability goal.
Step 1.
Move Top-3 goals with
the highest number of
dots into the swimlanes
below.
Sustainability Goals 2030
15 min
Bi b e
Participant 1. Rune Participant 2 Participant 3 Andrii Participant 4
Participant 9 Participant 9
subsidize
alternatives
Participant 9
design for less
plastic in the first
place? / reduce
necessity for
recycling
Participant 9
unify
recycling
systems
Participant 9
call for
workshop/forum
with existing SME
for ideas for
feedback on the
project
Participant 9
Participant 9
increase
funding for
easier
investment
Participant 9
support businesses
& consumers on
how to reduce
energy consumption
Participant 9
international
knowledge transfer
instead of
everybody does
what they think is
best
Participant 9
market the
project ahead of
time to listen to
public feedback
Participant 9
Participant 9 Participant 9
educate
consumers
exactly on how
to recycle
Participant 9
Participant 9 Participant 9 Participant 9 Participant 9 Participant 9 Participant 9
Participant 9 Participant 9 Participant 9 Participant 9 Participant 9 Participant 9
Provide an
overview of these
areas and a
contact network
Participant 9
review incidents
history over last
three years
Participant 9
Create a system of
how to detect such
underdeveloped
areas in the first
place to know where
to tackle first
Participant 9
Go l #2
(HMW 1) where can
partners share
production, where
"waste" can become
an asset/ value for
another
Participant 8
(HMW 2) -
apply L6S to
identify
waste areas
Participant 8
HMW 2: break down
innovation into lanes
(production, assembly,
design) to find
opportunity, align
areas for innovation
Participant 8
what are current
urban development
problems (political,
economic, societal)
Participant 8
define
(region)
problem,
what is JTBD
Participant 8
find shared
business case/
opportunity
with partners
Participant 8
Participant 8 Participant 8 Participant 8 Participant 8 Participant 8 Participant 8
Participant 8 Participant 8 Participant 8 Participant 8 Participant 8 Participant 8
Participant 8 Participant 8 Participant 8 Participant 8 Participant 8 Participant 8
Participant 8 Participant 8 Participant 8 Participant 8 Participant 8 Participant 8
understand how
partners can work
together, where
are areas for
mutual support
Participant 8
(HMW 1) start
bottom up approach
to engage entire
organization, find
areas of re-use
Participant 8
Participant 8
Participant 7 Participant 7 Participant 7 Participant 7 Participant 7 Participant 7
Participant 7 Participant 7 Participant 7 Participant 7 Participant 7 Participant 7
Participant 7 Participant 7 Participant 7 Participant 7 Participant 7 Participant 7
Participant 7 Participant 7 Participant 7 Participant 7 Participant 7 Participant 7
Participant 7 Participant 7 Participant 7 Participant 7 Participant 7 Participant 7
Participant 7
Participant 7
Participant 7
Participant 5 Participant 5 Participant 5 Participant 5 Participant 5 Participant 5
Participant 5 Participant 5 Participant 5 Participant 5 Participant 5 Participant 5
Participant 5 Participant 5 Participant 5 Participant 5 Participant 5 Participant 5
Participant 5 Participant 5 Participant 5 Participant 5 Participant 5 Participant 5
Participant 5 Participant 5 Participant 5 Participant 5 Participant 5 Participant 5
Participant 5
Participant 5
Participant 5
To lobby for the
development of
the region
through politics
Participant 4
define
problems
and prioritize
them
Participant 4
learn cases
with similar
experience
Participant 4
involve
industrial
designer to
process
Participant 4
solar,
geothermal
energy
Participant 4
hydropower,
biopower
Participant 4
Participant 4 Participant 4 Participant 4 Participant 4 Participant 4 Participant 4
Participant 4 Participant 4 Participant 4 Participant 4 Participant 4 Participant 4
Participant 4 Participant 4 Participant 4 Participant 4 Participant 4 Participant 4
Participant 4 Participant 4 Participant 4 Participant 4 Participant 4 Participant 4
Participant 4
Participant 4
Participant 4
Put it into the
vision of the city.
Get city and
national policians
along
Participant 1
Make it
visible
Participant 1
think all
layers
Participant 1
make it
feasible
Participant 1
create
awareness
around the
solutions
Participant 1
Participant 1
include
technology
prociders of
the
Participant 1
be radical. be
a showcase
for the whole
world.
Participant 1
create markeing
and
communication
Participant 1
Participant 1 Participant 1 Participant 1
electrification
of society
Participant 1
big data
use cases
Participant 1
think across
sector.
Power to x
Participant 1
improve the
systems around
wind turbines to
bring down costs
Participant 1
new AI solutions
to make more
automated
systems
Participant 1
Participant 1
Participant 1 Participant 1 Participant 1 Participant 1 Participant 1 Participant 1
Participant 1 Participant 1 Participant 1 Participant 1 Participant 1 Participant 1
Participant 1
Participant 1
Participant 1
generate
energy from
waste project
Participant 2
segregation of
waste from
household
assembly points
Participant 2
Apply AI &
machine learning
for system
efficiency
enhancement
Participant 2
Participant 2
use wind
energy
Participant 2
implement
solar panels
where
applicable
Participant 2
encourage
recycling
awareness
Participant 2
Participant 2 Participant 2
Participant 2 Participant 2 Participant 2 Participant 2 Participant 2 Participant 2
Participant 2 Participant 2 Participant 2 Participant 2 Participant 2 Participant 2
introduce
insulation
technology
for isolation
Participant 2
Participant 2
Participant 2
Support work
from home
culture
Participant 3
Develop
Mobile recyc
ling stations
Participant 3
Participant 3 Participant 3 Participant 3
Participant 3 Participant 3 Participant 3 Participant 3 Participant 3 Participant 3
Participant 3 Participant 3 Participant 3 Participant 3 Participant 3 Participant 3
Participant 3 Participant 3 Participant 3 Participant 3 Participant 3 Participant 3
Participant 3 Participant 3 Participant 3 Participant 3 Participant 3 Participant 3
Participant 3
Participant 3
I lost
connection -
cannot hear
Participant 3
Participant #1 Rune
Participant #2
Participant #3 Andrii
Participant #4
Participant #9
John
Participant #7
Participant #6
OMAR
OMAR
Upgrading the
communication
systems
Participant 6
voting
system -
prioritizing
Participant 6
short/long
term project
planning
Participant 6
Swedish
recycle
model
Participant 6
regional
recycling
factories
Participant 6
energy
windmills
Participant 6
Participant 6 Participant 6 Participant 6 Participant 6 Participant 6 Participant 6
Participant 6 Participant 6 Participant 6 Participant 6 Participant 6 Participant 6
Participant 6 Participant 6 Participant 6 Participant 6 Participant 6 Participant 6
Participant 6 Participant 6 Participant 6 Participant 6 Participant 6 Participant 6
cheap credit
for solar
batteries
Participant 6
Participant 6
Participant 6
Participant 1. Rune
Participant 2
Participant 3
Andrii
Participant 4Participant 5Participant 6
Participant 7
Participant 8
Participant 9
Participant 6 Participant 7 John Participant 9
Frin
Go l #1 Go l #3
Arrow cursor =
editing
Hand cursor =
navigating
Facilitated by: Rune & Slava
Topic: Energy
1. HMW re-use waste from our
infrastructure and production?
2. HMW enable disassembling and
recycling of our product components?
1. HMW partner with suppliers in
underdeveloped regions, in a way
that will improve their urban
development?
2. HMW allow enough mobility and
work-life balance for our
employees?
1. HMW increase energy efficiency of
production facilities?
2. HMW use more renewable energy
resources?
(HMW 1) find areas
of existing waste,
outline demands
(time of day, by tool,
by component)
Participant 8
(HMW 1)
setup AI pilot
to track
energy use
Participant 8
(HMW 1) look at
energy use, can
we find
alternative source
Participant 8
(HMW 2) map
existing demand,
outline potential
new sources
Participant 8
(HMW 2) create
business case on
existing energy
costs TCO vs. use
of renewable
Participant 8
Design
thinking
approach
Explore all
the potential
of renewable
energy
Define
problem
space
Explore and
deploy feasible
recycling
technology
Lead by
example
Popularize,
promote,
branding of
the
sustainability
Find shared
opportunities
between companies
(not like competitors
-diff scope for a
single goal): win-win
Change customer
and consumer
behavior in terms
of energy
consumptions
Make use of
data analytics
for insight (how
to increase
efficiency)
Understand the
status quo. Looking
into what is going on
now (issues, current
planning, problems
and opportunities in
urban areas)
subsidize
alternatives
Participant 9
Participant 9
unify
recycling
systems
Participant 9
Participant 9
increase
funding for
easier
investment
Participant 9 Participant 9
Participant 9
Participant 9
Participant 9
Participant 9
Participant 9
Participant 9
Participant 8
(HMW 2) -
apply L6S to
identify
waste areas
Participant 8
Participant 8
Participant 8
Participant 8
find shared
business case/
opportunity
with partners
Participant 8
understand how
partners can work
together, where
are areas for
mutual support
Participant 8
Participant 8
Participant 4
Participant 4
learn cases
with similar
experience
Participant 4 Participant 4
solar,
geothermal
energy
Participant 4 Participant 4
Participant 1
Make it
visibleParticipant 1
think all
layers
Participant 1
make it
feasible
Participant 1
create
awareness
around the
solutionsParticipant 1
include
technology
prociders of
the
Participant 1
be radical. be
a showcase
for the whole
world.Participant 1Participant 1
Participant 1
big data
use cases
Participant 1
Participant 1
Participant 1
Participant 1
Participant 2
Participant 2
Participant 2
use wind
energy
Participant 2
implement
solar panels
where
applicable
Participant 2
encourage
recycling
awarenessParticipant 2
Participant 2
Develop
Mobile recyc
ling stations
Participant 3
Participant 6
voting
system -
prioritizing
Participant 6
short/long
term project
planning
Participant 6
Swedish
recycle
model
Participant 6
regional
recycling
factories
Participant 6
energy
windmills
Participant 6
Participant 6
Participant 8
(HMW 1)
setup AI pilot
to track
energy useParticipant 8
Participant 8
Participant 8
(HMW 2) create
business case on
existing energy
costs TCO vs. use
of renewable
Participant 8
Design
thinking
approach
Explore all
the potential
of renewable
energy
Define
problem
space
Explore and
deploy feasible
recycling
technology
Lead by
example
Popularize,
promote,
branding of
the
sustainability
Find shared
opportunities
between companies
(not like competitors
-diff scope for a
single goal): win-win
Change customer
and consumer
behavior in terms
of energy
consumptions
Make use of
data analytics
for insight (how
to increase
efficiency)
Understand the
status quo. Looking
into what is going on
now (issues, current
planning, problems
and opportunities in
urban areas)