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The Manufacturing Recovery Toolkit - Kickoff Workshop

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Small and medium manufacturing enterprises across Europe are completely alone in facing the future and imaging what’s next. They have been abandoned by trade associations and unions that, at the same time, have become incapable to read the markets and the society at large.
They are facing fast cultural changes that cannot be interpreted without a new consciousness about what cooperations and collaboration means today, technology approach and collective intelligence potential, platforms and business modeling techniques.

This is the real tragedy we observe every day spending almost half of our time trying to develop projects aimed to increase they potential and exposure, and the other half explaining why they should join and how they must change their minds.
Out there, they are dying, leaving millions of people unprepared to the future.
That’s why we need to build an instrument and spread an actual strategy to leverage politicians and trade associations on the importance of changing manufacturing culture.
It’s not about exploring business opportunities in “new markets” or only “building new markets”, it’s about moving manufacturing from one-to-one and one-to-many to p2p, this time involving small companies.
This workshop is intended to be a kick-off for an international team aimed to develop a strategic toolkit specifically oriented to this.
We must explain with examples, strategies and behaviors how to turn companies into public commons.
After Paris we’ll develop the website and the project will be opened to everyone collaboration.
If you plan to join us or simply follow our work, consider to subscribe to the newsletter here, or write a line to hello (at) manufacturingrecovery.tk

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The Manufacturing Recovery Toolkit - Kickoff Workshop

  1. 1. Manufacturing Recovery Toolkit toward an (open) Paris / May 20th 2015 slow/d Andrea Cattabriga @andrecatta
  2. 2. why Small and medium manufacturing enterprises across Europe are completely alone in facing the future and imaging what's next. They have been effectively abandoned by trade associations and unions that, at the same time, have become incapable to read the markets and the society at large. They are facing fast cultural changes that cannot be interpreted without a new consciousness about what cooperations and collaboration means today, technology approach and collective intelligence potential, platforms and business modeling techniques. This is the real tragedy we observe every day spending almost half of our time trying to develop projects aimed to increase they potential and exposure, and the other half explaining why they should join and how they must change their minds. Out there, they are dying, leaving millions of people unprepared to the future. That’s why we need to build an instrument and spread an actual strategy to leverage politicians and trade associations on the importance of changing manufacturing culture. It’s not about exploring business opportunities in “new markets” or only “building new markets”, it’s about moving manufacturing from one-to-one and one-to-many to p2p, this time involving small companies. This workshop is intended to be a kick-off for an international team aimed to develop a strategic toolkit specifically oriented to this.  We must explain with examples, strategies and behaviors how to turn companies in public commons. That’s it. 
  3. 3. what(we are going to lose)
  4. 4. how do you imagine the future 
 of manufacturing?
  5. 5. maybe something between this…
  6. 6. this…
  7. 7. and this?
  8. 8. I agree but…
  9. 9. it will take some years to become feasible
  10. 10. sometimes, thinking about the future makes us forget the present
  11. 11. people loss their job in manufacturing sector since 2008 in Europe - 3,4 mln
  12. 12. and leave behind valuable things
  13. 13. artisans deep knowledge traditional techniques
  14. 14. craftsmen deep knowledge specific tools
  15. 15. small enterprises specific knowledge high-technology facilities
  16. 16. no, it isn’t all lost
  17. 17. we have a treasure to save
  18. 18. knowledge skills jobs culture humanity territories
  19. 19. factoriesDIY shared facilities SMEs artisans craftsmen fab labs micro-factories people makers robots machines few people
  20. 20. mission
  21. 21. bring the most of them to a safer place turn weaknesses into strengths convert production collaborate integrate production with social capital become commons
  22. 22. …the collaborative way
  23. 23. integrating revenues from production only, with a comprehensive set of actions and good practices (maybe more intangibles?)
  24. 24. what’s going on
  25. 25. - InfoPro. Open Information processing within Innovation Networks - OPINET. Open Innovation Networking Platform for SMES - HYBRISECTORS. Open Innovation in sectors with potential hybridation - ORP. Open Research Platform - SFFS. Open Innovation through Shared Facilities and Facility Sharing - BMOI. Business Models for Open Innovation 1. not adoptable by artisans and micro companies 2. high capital consuming 3. too institutional 4. low agility level EU open innovation strategies
  26. 26. 1. not adoptable by artisans and micro companies 2. high costs 3. very closed-IP oriented 4. not that nimble… technology clusters initiatives
  27. 27. not that accessible, lack of long term strategy, lack of practical tools easy to be applied
  28. 28. on the other side…
  29. 29. P2P initiatives
  30. 30. tools
  31. 31. we don’t have the recipe (yet), but we have good lines of action to be connected
  32. 32. local manufacturers as commons which implications brings to start considering them as a community value? how to extract economic value? 1
  33. 33. sharing/exchanging knowledge what does it means to enter the era of open innovation? 2
  34. 34. become“open” and networked facilities what kind of strategies and interfaces could turn closed sheds into accessible facilities? 3
  35. 35. technology transfer from companies to people what does it really means to transfer knowledge to local communities? 4
  36. 36. EDUCATION TOURISM/STORYTELLING KNOWLEDGE SHARING & VALORIZATION FACILITY SHARING DISTRIBUTION (LOCAL/GLOBAL) DISTRIBUTED/P2P MANUFACTURING production intangibles FACILITY HYBRIDIZATION topics PLATFORMS CLUSTERS (logical) DISTRICTS (geographic)) COOPERATION ASSOCIATIONS tools SOCIAL VALUE? POLICIES
  37. 37. let’s build it
  38. 38. workshop Andrea Cattabriga andrea@slowd.it @andrecatta http://manufacturingrecovery.tk
  39. 39. workshop program ✓ Participants mapping / round robin - 10’ let’s know each others, our expertise, expectations and possible contribution ✓ Empathizing with cases - 30’ personas given empathy map values: facilities, knowledge, technology, culture/ heritage, market attractiveness ✓ Connect personas with topics - 30’ create opportunity areas intersecting values and topics what tools could be used for each topic? brainstorm some ideas ✓ Results showdown 15’ ✓ Next steps: toolkit outputs - 10’ Project setup (tools, community dev.) Data collection (profiles, case histories) Pattern definition, from case to best practice scenarios to be applied Tool design Measuring and findings Papers and community development
  40. 40. round robin - 5’ Participants mapping let’s know each others! Tell us your: ✓ name, country, interests ✓ your expectations for the Manufacturing Recovery Toolkit ✓ remember and share the last experience with a local artisan
  41. 41. Empathyzing 1. case definition 2. empathy map 3. defining values: facilities, knowledge, technology, culture/heritage, market attractiveness 30’
  42. 42. 1
  43. 43. 2
  44. 44. 3
  45. 45. personas 5’ name location products history relations with other companies and territory 1 2 3
  46. 46. empathy mapping 12’ think say and do what to expect from future major preoccupations worries & aspirations does for changing say in regards of work see market changes customer behaviors things he tends to hear pain gain“wants”/needs measures of success fears frustrations obstacles what employee say what colleagues say what politicians say
  47. 47. value definition 8’ facilities knowledge technology culture/heritage market attractiveness where is value allocated in? 1. rate each category 1-5 2. define each category with a sentence e.g. good and still efficient machines, underused e.g. he is one of the few in the area to know that technique
  48. 48. 15’ Connections 1. create opportunity areas intersecting values and topics 2. what tools could be used for each topic? 3. brainstorm some ideas
  49. 49. value definition 7’ facilities knowledge technology culture/heritage market attractiveness 1. create opportunity areas intersecting values and topics 2. what tools could be used to catalyze a good practice? 3. choose a combination /value+topic and try to brainstorm some ideas social value? education knowledge sharing tourism/storytelling distribution (local/global) facility sharing distributed/p2p manuf. facility hybridization topicsvalues policies clusters (logical) districts (geographic)) cooperation associations platforms tools (just a few…) +5’ +3’
  50. 50. you look beautiful :)
  51. 51. 12’ Showdown share with us your ideas in less than 2 minutes
  52. 52. what we are going to do next steps 1. Project setup (collaborative tools, community dev.) 2. Data collection (profiles, case histories) 3. Pattern definition, from case histories to best practices 4. Tools design / what 5. Measuring and findings, papers suggestions? 6. Launch and dissemination (early 2016?)
  53. 53. we need contributors! researchers, companies, communities and passionated persons write to hello@manufacturingrecovery.tk and submit to the newsletter
  54. 54. thank you! Andrea Cattabriga @andrecatta http://manufacturingrecovery.tk or write to hello@manufacturingrecovery.tk to join the team or subscribe to the mailing list at:

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