eLeadership - Utilising powerful, free social media tools to connect & transform home-school relationships. Does your school have an online presence? What is your school’s ‘digital footprint’? Are relationships with your community important to you as leaders of your school? How could technology, and social media in particular, be used to enhance this?

 Explore ways to browse & monitor your school’s online presence & promote/protect your school’s ‘digital footprint’. Learn how to use and harness powerful and FREE web tools for transforming your parent/caregiver communications & building relationships with your community online. Take a first hand look at one school’s journey and share in the successes + the lessons learned.


1. eLeadership
Connect & Transform
Home-School
Relationships
@rachelboyd
Waiuku Primary School

2. Monitoring
your school’s Building
online relationships
with your community
presence online

3. Full workshop presentation, notes & supporting resources,
can all be found at:
!
http://rachelboyd.wikispaces.com/eLeadership

4. Kiwi Leadership for Principals

5. Kiwi Leadership for Principals

6. Building trusting and learning-
focussed relationships within and
beyond the school is central to the
principal’s role
(Bryk & Schneider, 2002)

7. time students spend of their
week in class

8. How are you connecting
with parents & whanau
to make their the rest of this
time count?

9. Kiwi Leadership for Principals, pg 14

10. Monitoring
your school’s Building
online relationships
with your community
presence online

12. What is your
school’s
digital
footprint?

14. Branding

16. Class Blogs

17. Branding

18. http://room_waiuku2012.blogspot.com
Naming conventions

19. Centralised Blog Admin Account

20. Set up an RSS Reader

21. Set up an RSS Reader

22. What is the
community
saying about
your school
online?

23. How can you
easily monitor
this?

25. Monitor your school’s
online presence
easily and automatically

26. Receive an email sent to you automatically
when Google finds new results that match
your search term
(eg. your school name)

29. Enter a query that you're interested in

30. Google Alerts checks regularly to see if there
are new results for your query.

31. If there are new results, Google Alerts sends
them to you in an email.

32. http://www.google.com/alerts

33. http://www.google.com/alerts

34. Use speech marks
around exact
terms
e.g.
“Waiuku Primary”
“Waiuku Primary School”
https://support.google.com/alerts/bin/answer.py?
hl=en&answer=175927&topic=28416&ctx=topic

35. Monitoring
your school’s Building
online relationships
with your community
presence online

36. Our
Purpose

37. Our To encourage parent/
caregiver involvement in
Purpose their child’s learning.

38. Our To encourage parent/
caregiver involvement in
Purpose their child’s learning.
To provide a wide range
of ways that parents/
caregivers can choose to
connect with us as a
school.

39. Our To encourage parent/
caregiver involvement in
Purpose their child’s learning.
To provide a wide range
of ways that parents/
caregivers can choose to
connect with us as a
school.
To raise the profile of the
school in our community.

40. Our To encourage parent/
caregiver involvement in
Purpose their child’s learning.
To provide a wide range
of ways that parents/
caregivers can choose to
connect with us as a
school.
To raise the profile of the
school in our community.

41. School Facebook
Page

43. https://www.facebook.com/waiukuprimaryschool

44. https://www.facebook.com/waiukuprimaryschool

47. View video again at:
http://tinyurl.com/nzfacebookstats

48. School Website
vs
School Facebook

49. Why would a school
want
to have a FB page?

50. http://www.adcorp.com.au/news-blog/social-media-
statistics-july-2012,-australia-new-z

51. http://www.adcorp.com.au/news-blog/social-media-
statistics-july-2012,-australia-new-z

58. FB Events

59. FB Photo Albums

60. What are the
ingredients for
a GREAT school FB
page?

61. http://tinyurl.com/
schoolfacebookpages
Check the link for a list of
60+ school FB pages

62. Misconceptions

63. Misconceptions
vs

64. Misconceptions
vs

65. Misconceptions
vs

66. What do some of
our community
think about our
school FB page?

71. https://www.facebook.com/pages/create.php

72. https://www.facebook.com/pages/create.php

73. https://www.facebook.com/groups/
267092489980097/

74. Twitterfeed
Automatically
feed the updates from
your
class blogs to your
school FB page
http://twitterfeed.com/

76. School Twitter
Page

77. Watch again at:
http://www.youtube.com/watch?v=dYP-wBaqQAI

78. http://twitter.com/waiukuprimary

79. http://www.adcorp.com.au/news-blog/social-media-
statistics-july-2012,-australia-new-z

80. http://www.adcorp.com.au/news-blog/social-media-
statistics-july-2012,-australia-new-z

81. Why would a school
want
to have a Twitter
account?

82. http://twitter.com/waiukuprimarybl

83. http://twitter.com/waiukuprimarybl

85. Text Updates

86. Text Updates

87. Text Updates

90. Daily
Updates

92. http://twitter.com/room5waiuku
http://twitter.com/room6waiuku
http://twitter.com/room12waiuku
http://twitter.com/room18waiuku

94. Where to
next?
Your ideas...

95. @rachelboyd
rachelboyd@xtra.co.nz
http://rachelboyd.com
http://rachelboyd.blogspot.com