Social Media for OST

www.facebook.com/LifeSpanChildCare
www.pinterest.com/lifespancc
www.lifespanchildcare.org
New Trends in OST: Badging, Social Media and the Maker Movement
Facebook: Connecting Programs and Families
Heather Oxenford, LifeSpan Childcare – Quakertown PA
267-347-0985
hoxenford@lq.org
PSAYDN Annual Partners' Retreat
September 13, 2013
www.psaydn.org
www.slideshare.net/HeatherMoyer

Connecting Programs and Families
For many organizations, Facebook is the center of their
social media marketing strategy and FREE.
The power of social media such as Facebook should not be underestimated for
your program. Not only are they effective marketing tools, but they also allow
you to engage parents on a completely new level and help to foster a true
sense of community.
Those two things alone may make the use of social media invaluable. Add in
the millions of visitors to social media sites and it is easy to understand the
potential visibility your program can generate.
What can Social Media do for your program?
Creating a Sense of Community
Improving Communication,
Attract Prospective Clients

Personal – Professional - Privacy, Security and Etiquette:
Culture and Etiquette could perhaps be one of the most powerful internet marketing tools that you as
an individual, professional, leader , and organization have.
You engage daily with your families and stakeholders in e-mail that you want to lead to your website
and/or media site for educational or marketing purposes.
There is also etiquette to using this social media networking site properly, professionally
Keep your content consistent.
If you are posting as your
program, then your followers are
following you for a reason.
They are looking for posts and
content related to your
program.
If you want to let off some steam
surrounding hot topics in the
news, create a personal and
PRIVATE account and post
there.
Far too often organizations lose
sight of the main purpose of
social media marketing and
make mistakes that you cannot
come back from.

Tagging, Exposure, Privacy, Etiquette
Create a separate account for professional/business social media
Ensuring your personal accounts are on desired security measures.
Create and implement a Social Media Policy to ensure all staff/coworkers/volunteers understand the
etiquette and organization guidelines.
Tagging = Public
Exposure to You
Families,
Stakeholders and
Co-workers
Ensure your security
settings are set so that
“Tagging” is NOT
permitted until approval.
Review tags people add
to your own posts before
the tags appear on
Facebook

Fan Page Insights:
According to Facebook, users have the potential to see an average of 1500 pieces of content in their
newsfeeds each day; however, the typical user really only sees about 300 pieces of content on a daily
basis due to limited space, time – Be part of that 300 pieces.

“Like” pages – “Share” Getting the Word Out:
Research Resources, Tools, Community Leaders, Partners, Stakeholders and Associations –
“Like” THEIR page and SHARE – Create a CONNECTION – Be KNOWN – Be SEEN

EXPOSURE,EXPOSURE,EXPOSURE:
The more you or a connection: “tag/check-in to
locations per your page, the more exposure
you will receive.
Tagging – LifeSpan now is visual to all of those
who “Like”, are “Talking about” and who
“Checked-in” the National Constitution Center.

Visual Content - “Tagging” and “Checking-In” - Reaching More – CONNECT
“Tagging” and “Checking-In” increases your appearance even more as then the partners affiliated with
the Tag or Check-In are now seeing this as well.
Community Partners and Donors you are utilizing appreciate the “boost” and with some bargaining, this
may also save an organization financially or with extended benefits. Families LOVE seeing the children
in ACTION via Photo’s and Videos
You are creating a realm of cross marketing and collaboration in moments.
Both posts are
videos of students
interactively
learning about
operational robots
through our FIRST
STEM initiative. The
program runs in 6
week increments
thought TechStars.

Try to add value to your posts by commenting on the information – Giving your followers a reason to read the post or
clink the link within. IE: “Why STEM?” …If a individual “comments” comment back…
CREATE that RELATIONSHIP –
PROVE you are watching and appreciate their support and faith in you teaching their child.

Tagging –
Collaboration of Centers and “Teams”:
Every organization has various job positions
and roles. Children, Family’s, Your Community
and Stakeholders do not always see every
face, hear every name or recognize there is a
“TEAM”.
There is NO division of programs
We ALL want the BEST for all children.
Display the collaboration of the departments
and internal relationship. (please note – again
reasoning for a professional profile)

Location/Individual Based Activity:
Encourage Location-Based Activity and or “With” Tagging: By encouraging your fans to “check-in” at
your place of business, or “tag” they are with you is gaining additional exposure by appearing on your
fans’ newsfeeds as well as theirs, therefore extending your online reach.
This also reflects if you do the same, when posting, post where you are, where the picture was taken,
who you are/were with - Those affiliated with the entity or individual you just connected with will now
see your posting.
Bob Mensch,
State Senator
visiting for
Week of the Young
Child

Family Connection:
Prior to any public exposure, ensure you have a disclosures signed for “Photo Permission”.
Families LOVE seeing what their “prize possessions” are doing during the hours they miss due to work
and obligations

Updates – Keep your families informed in one single post via in office or on the go with your phone.

Reaching families – Notices – Current events, – PA Learning Standards

Community – Family Relations – Cross Marketing – Promoting Enrollment

A parent’s view – A teacher’s praise – Incorporating standards

Family Relations….Mom sees Lindsay while at work,
“Tags” Dad…..
Now seen by: LifeSpan Followers, Mom’s “friends as
well as dad’s

Teacher. Child, and Parent Relations
On hand learning, Active play, parents/community
appreciation, teacher interaction.

Collaboration….Community Connection, Business Association, Family and Parent Relations
A child “THRILLED” to learn about STEM activities,
The school principal appeared to observe the
program, the school is “tagged” for community
relations, the company is “tagged” for
“connection” , The parent “commenting” has a
child in a SEPARATE site program.

School, Community, Staff, Family,
Professional Affiliations
This is a HUGE resource!
These women are nursing students with children in our
program whom as a class project chose to teach the
children about proper hand washing.
A: Family Partnership
B: College/School Relationship
C: Organizational Relationship
D: Organization Relationship.

Going the extra mile….Get the NEWS out
there….Any important family or
community information can be sheared
INSTANTLY

PR, Enrolment, Cross Marketing
Community Relations
AMP Enrollment, Cross
Market Partners, Community
Relations

Prove YOUR presence and be SEEN

Fundraising and Communication:
Bulk emails a lot of time bounce back, are scarcely read, only go to one family member, or filter into “spam” “junk”
folders. Posting your email keeps everyone in tuned.
We all do fundraising in one way or another - SPREAD THE NEWS…Keep EVERYONE informed, not just “your families”.
Link/Tag it for further exposure….

Events:
Create an EVENT
virtual invite! Not only
are families kept up-
to-date…But can
evite and share too.

Resources:
www.digitalsherpa.com
www.brandignity.com
www.youtube.com/watch
www.socialmediatoday.com
www.pinterest.com
www.facebook.com
www.lifespanchildcare.org

Social Media for OST

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