Elaraby
•Download as PPTX, PDF•
0 likes•987 views
This document discusses the branding of ELARABY Group, an Egyptian manufacturing company established in 1964. It outlines the company's focus on high quality engineering products and role in the Egyptian economy. It then discusses the components of brand equity including awareness, knowledge, quality, image and loyalty as they relate to ELARABY Group's branding and marketing strategies. Specific examples are given about advertising campaigns and efforts to build knowledge of the brand through digital and traditional channels.
Report
Share
Report
Share
Recommended
Karim . . . Continental Biscuits Marketing Presentation
- The document provides an overview of Continental Biscuits Limited (CBL), a biscuit manufacturing company in Pakistan with a 50.5% stake held by Kraft Foods.
- CBL owns the popular LU biscuit brand and has a manufacturing plant in Sukkur and head office in Karachi employing over 2,300 people total.
- CBL's main competitor is English Biscuit Manufacturers (EBM), which dominates the Pakistani biscuit market under its Peek Freans brand. EBM has been gaining market share with new products like its Farm House cookies.
- The presentation recommends ways for CBL to compete, such as product innovation, improved packaging/quality, increased distribution,
Comprehensive Exam March 2014
- The Middle East is a lucrative and growing market for confectionery, with annual sales growth of 15-20% driven by population growth. Major confectionery companies like Cadbury, Nestle, and Mars have found success in the region.
- Egypt is a promising market within the Middle East, with a population of 85 million and government support for foreign investment. The Egyptian confectionery market was worth $415 million in 2011 and is growing at an average annual rate of 2.5%.
- A PESTEL analysis of Egypt found positive factors like a warm climate attractive to tourists, unemployment providing a large talent pool, and efforts to develop renewable energy. However, high interest rates, inflation, and political
Segmentation of red bull
Red Bull segments, targets, and positions its energy drinks. It segments consumers based on demographic, geographic, psychographic, and economic criteria. Red Bull targets generation Y, those born after 1981, through "buzz marketing" and student brand managers. It positions itself as a premium beverage with a unique taste that appeals to its target market of 15-30 year olds and promotes an inspirational lifestyle.
Edita Food Industries - Re-initiation of Coverage - August 2016
Prime Investment Research re-initiates coverage of Edita Food Industries, Egypt's largest listed consumer company by market capitalization. They assign the stock a "Sell" rating based on their fair value estimate of EGP 10.43 per share, implying a 28% downside potential from the current market price of EGP 14.50. Edita is a leading Egyptian packaged snack food producer with a 12% market share. However, the valuation of Edita's stock has been severely impacted by recent aggressive interest rate hikes in Egypt. Prime estimates Edita's value using a discounted cash flow model with a weighted average cost of capital of 15.58% and perpetual growth rate of 5%.
Juhayna strategic project
Juhayna Food Industries is a leading Egyptian dairy company with a 65% market share in packaged dairy goods. The dairy industry in Egypt is growing rapidly due to rising incomes and health concerns about unpasteurized milk. While most milk production remains small-scale, larger farms and international companies are investing heavily in Egypt to capture the growing demand. Juhayna exports products to over 48 countries and has attracted investment through a public share offering, positioning it for continued growth.
Edita Graduation Project
This document provides an overview of Edita Food Industries S.A.E., including its products, subsidiaries, locations, employees, stakeholders, competitors, and market share. Edita is one of the leading FMCG companies in Egypt and the Middle East, known for high quality products. It has over 5,400 employees across four production facilities. Key subsidiaries include Edita Confectionary, Chipita, Digma Trading, and ACTIS. Major competitors include Al Faysal Group, Faragallah Group, and Monginis Foods. Edita has the largest market share in Egypt's snacks market at 6%. The document also outlines Edita's mission, vision, values, and a competency framework
Edita final project - mba - s3 - group f
This document provides an overview and strategic analysis of Edita Food Industries, a leading snack food company in Egypt. It discusses Edita's mission, vision, corporate governance structure including its board of directors and top management. It also analyzes Edita's external environment using PESTEL and Porter's Five Forces models. Additionally, it evaluates Edita's internal environment through value chain analysis, VRIO framework and financial ratios. Finally, it presents Edita's strategic factors using matrices like SFAS, TOWS and SPACE to identify grand strategies and quantitative strategic planning. The balanced scorecard is proposed for implementation and control.
Walls STRATEGEIC MODEL
The document presents a strategic analysis for Unilever Pakistan's Wall's ice cream brand. It analyzes Wall's internal and external factors, competitors, and identifies opportunities and threats. Based on the analyses, two potential strategies are evaluated: 1) launching new diet ice creams with varied tastes, and 2) starting a new manufacturing unit in another city. The recommendation is to introduce a new range of diet ice creams, new stick ice cream flavors, and create an additional manufacturing unit.
Recommended
Karim . . . Continental Biscuits Marketing Presentation
- The document provides an overview of Continental Biscuits Limited (CBL), a biscuit manufacturing company in Pakistan with a 50.5% stake held by Kraft Foods.
- CBL owns the popular LU biscuit brand and has a manufacturing plant in Sukkur and head office in Karachi employing over 2,300 people total.
- CBL's main competitor is English Biscuit Manufacturers (EBM), which dominates the Pakistani biscuit market under its Peek Freans brand. EBM has been gaining market share with new products like its Farm House cookies.
- The presentation recommends ways for CBL to compete, such as product innovation, improved packaging/quality, increased distribution,
Comprehensive Exam March 2014
- The Middle East is a lucrative and growing market for confectionery, with annual sales growth of 15-20% driven by population growth. Major confectionery companies like Cadbury, Nestle, and Mars have found success in the region.
- Egypt is a promising market within the Middle East, with a population of 85 million and government support for foreign investment. The Egyptian confectionery market was worth $415 million in 2011 and is growing at an average annual rate of 2.5%.
- A PESTEL analysis of Egypt found positive factors like a warm climate attractive to tourists, unemployment providing a large talent pool, and efforts to develop renewable energy. However, high interest rates, inflation, and political
Segmentation of red bull
Red Bull segments, targets, and positions its energy drinks. It segments consumers based on demographic, geographic, psychographic, and economic criteria. Red Bull targets generation Y, those born after 1981, through "buzz marketing" and student brand managers. It positions itself as a premium beverage with a unique taste that appeals to its target market of 15-30 year olds and promotes an inspirational lifestyle.
Edita Food Industries - Re-initiation of Coverage - August 2016
Prime Investment Research re-initiates coverage of Edita Food Industries, Egypt's largest listed consumer company by market capitalization. They assign the stock a "Sell" rating based on their fair value estimate of EGP 10.43 per share, implying a 28% downside potential from the current market price of EGP 14.50. Edita is a leading Egyptian packaged snack food producer with a 12% market share. However, the valuation of Edita's stock has been severely impacted by recent aggressive interest rate hikes in Egypt. Prime estimates Edita's value using a discounted cash flow model with a weighted average cost of capital of 15.58% and perpetual growth rate of 5%.
Juhayna strategic project
Juhayna Food Industries is a leading Egyptian dairy company with a 65% market share in packaged dairy goods. The dairy industry in Egypt is growing rapidly due to rising incomes and health concerns about unpasteurized milk. While most milk production remains small-scale, larger farms and international companies are investing heavily in Egypt to capture the growing demand. Juhayna exports products to over 48 countries and has attracted investment through a public share offering, positioning it for continued growth.
Edita Graduation Project
This document provides an overview of Edita Food Industries S.A.E., including its products, subsidiaries, locations, employees, stakeholders, competitors, and market share. Edita is one of the leading FMCG companies in Egypt and the Middle East, known for high quality products. It has over 5,400 employees across four production facilities. Key subsidiaries include Edita Confectionary, Chipita, Digma Trading, and ACTIS. Major competitors include Al Faysal Group, Faragallah Group, and Monginis Foods. Edita has the largest market share in Egypt's snacks market at 6%. The document also outlines Edita's mission, vision, values, and a competency framework
Edita final project - mba - s3 - group f
This document provides an overview and strategic analysis of Edita Food Industries, a leading snack food company in Egypt. It discusses Edita's mission, vision, corporate governance structure including its board of directors and top management. It also analyzes Edita's external environment using PESTEL and Porter's Five Forces models. Additionally, it evaluates Edita's internal environment through value chain analysis, VRIO framework and financial ratios. Finally, it presents Edita's strategic factors using matrices like SFAS, TOWS and SPACE to identify grand strategies and quantitative strategic planning. The balanced scorecard is proposed for implementation and control.
Walls STRATEGEIC MODEL
The document presents a strategic analysis for Unilever Pakistan's Wall's ice cream brand. It analyzes Wall's internal and external factors, competitors, and identifies opportunities and threats. Based on the analyses, two potential strategies are evaluated: 1) launching new diet ice creams with varied tastes, and 2) starting a new manufacturing unit in another city. The recommendation is to introduce a new range of diet ice creams, new stick ice cream flavors, and create an additional manufacturing unit.
Nestle - Brand Management
Nestlé is the world's largest food and beverage company with over 2,000 brands. In the UK, Nestlé is strongly associated with confectionary, coffee, and cereal brands like KitKat, Nescafé, and Shreddies. While Nestlé has negative perceptions due to past issues, it maintains a 15% market share in confectionary through strong branding of popular brands. Nestlé uses brand acquisitions and innovations to enhance its image and limit competitive threats.
Marketing plan of Tarang
Tarang is a tea whitener produced by Engro Foods that is targeted at lower and middle income families in Pakistan. It is positioned as an affordable alternative to other milk powders that can be used for drinking, in tea, and for other purposes. Tarang has a competitive advantage due to Engro Foods' strong supply chain and distribution network. However, it faces threats from established competitors with strong brand loyalty like Nestle. Its marketing strategy involves segmenting customers based on demographics, psychographics and benefits sought. It is targeting children, teenagers, and older consumers by developing products tailored to their nutritional needs.
Brand Analysis of Cadbury Dairy Milk
1. Cadbury won the exclusive right to use its signature purple color (Pantone 2685C) on packaging over 100 years ago and has kept this color identity.
2. The 1997 "Freebird" commercial conveyed a strong message of freedom and happiness using imagery of a couple freeing caged pigeons while enjoying Cadbury.
3. After worms were found in some Cadbury chocolates in 2003, the brand invested heavily to upgrade packaging and launch a PR campaign featuring Amitabh Bachchan, rebuilding its wholesome image.
Marketing strategies of Samsung
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
Marketing plan project (final)
A detailed business plan designed to analyse the prospects of successfully introducing a new consumer product to the UK market.
Apple Inc.
Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. It introduced revolutionary products like the Apple I, Apple II, iPod, iPad, and iPhone. Apple aims to continue innovating and providing high quality products to customers while giving back to society through service, environmental responsibility and employee satisfaction. It seeks to be the global leader in consumer electronics. Apple faces competition from companies like Dell and HP but maintains strengths in its innovative culture and brand loyalty.
Tesla Model S- Marketing Strategy( MKT202)
The document discusses a group project for a marketing class. The group members are Md. Zahid Hasan, Moumita Islam Bristy, Fairoz Anika Anista, Tahmid Kader, Jannat Sattar Khan, and Sadia Alam. The group chose to analyze Tesla Motors and their Model S electric sedan. They discuss Tesla's mission and vision, product details of the Model S, target demographics, pricing, distribution, promotion strategies, and the product lifecycle. The conclusion states that the Model S has been successful in capturing attention but that Tesla will need to diversify their product line to target middle class customers in the future.
Oreo analysis
A brief analysis of the Oreo Brand. A brand that started with just a cookie and nowadays consists in an empire of 30+ varieties, many countries and participation in many other brands and products such as Ice Creams, pizzas, fudges and pretty much every thing which is chocolate-cookie-related-thingy..
The data presented here was a result of the work of many people including myself.
Marketing cadbury
This document provides information about target marketing for Cadbury Dairy Milk chocolate in India. It begins with an introduction to target marketing and segmentation. It then discusses Cadbury's target markets in India, which have expanded from kids to include all family members and occasions. The document outlines Cadbury's marketing mix strategies, objectives, and highlights for targeting different consumer groups. It concludes with a questionnaire and bibliography.
Porter's Five Forces Model and Porter's Value Chain of Nestle
This document discusses Porter's Five Forces model and Porter's value chain model using Nestle as an example. It analyzes Nestle using the five forces of competition, threat of new entrants, threat of substitutes, bargaining power of suppliers, bargaining power of customers, and competitive rivalry. It then describes Nestle's value chain including primary activities like inbound logistics, operations, outbound logistics, marketing and sales, and services. It also discusses Nestle's supporting activities such as procurement, human resource management, technological development, and infrastructure.
Samsung's Product & Marketing Strategy
This document discusses Samsung's rise from a manufacturer of low-end products to the 9th best global brand. It focuses on Samsung's product and marketing strategies, including technological leadership through R&D investment, customer-focused design, and introducing innovative first-to-market products. Samsung's marketing strategy involved creating a master brand strategy along with hero sub-brands, consolidating advertising agencies, targeting premium brand imagery towards high-income consumers, strategic sponsorships, and advanced digital marketing. These strategies helped shift Samsung's brand image from a value brand to a premium one.
Adidas Integrated marketing Communication campaign
Adidas is a German multinational corporation that designs and manufactures shoes, clothing and accessories. It employs over 53,000 people worldwide and produces over 660 million products per year. An integrated marketing communications campaign uses different promotional methods like print media, event marketing, and strategic partnerships to reinforce each other and achieve marketing objectives. Some tools proposed for a future Adidas campaign focused on fitness and health include hoardings in cricket stadiums, collaborating with gyms to offer members Adidas products, sponsoring a marathon with prizes of shoes and t-shirts, and giving winners a chance to be in an Adidas advertisement shoot and magazine cover.
Strategic Management Presentation - Apple Inc.
The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
Pepsi marketing management
A study of the current brand image of Pepsi in India and suggestions of new products to improve the brand image and improve their market penetration
Consumer Behaviour Report - Ben & Jerry's
This document provides an analysis of Ben & Jerry's consumers and their decision-making process. It begins with background on the company and a PEST analysis of the macro-environment. A market segmentation identifies core target consumers as 20-35 year olds living in cities who seek organic, responsible products and an offbeat brand image. The document then examines Ben & Jerry's marketing mix and advertising, noting they rely more on PR, cinemas and social media than TV. It evaluates the consumer decision process and influences like health concerns. The summary concludes with recommendations, such as expanding distribution and innovating health-driven products to engage more consumers while maintaining brand values.
Apple & Samsung Marketing Strategy
Apple and Samsung both focus on quality products with competitive pricing, extensive distribution networks, and promotional incentives. Their marketing strategies are similar, relying on websites, campaigns, free gifts and services to advertise new devices and raise brand awareness. Both companies advertise directly through TV, internet and events and indirectly by encouraging trials of new products.
Audi Marketing Segmentation Presentation
Please Leave You Valuable Comments.
This Presentation is About Marketing and Branding of an Automotive Company. We Choose Audi for this Presentation.
Topics Are - Market Segmentation
Geographic Segmentation
Demographic Segmentation
Psycho-graphic Segmentation
Market Targeting
Market Positioning
Case Study - Apple Inc.
Apple Inc. is a multinational technology company founded in 1976. The document provides an analysis of Apple's management functions, including planning, organizing, leading, and controlling. It summarizes Apple's current strategies, past strategies, organizational structure, culture, leaders and leadership approaches, and control mechanisms. Apple differentiates itself through innovation while also pursuing low costs. Its unique organizational structure is hierarchical and emphasizes excellence, creativity, innovation, and secrecy in its culture.
PPt Of New product development strategy of samsung
The document discusses new product development. It states that new product development is important for startups to guide the direction of the company and determine its success. It is key to gaining a competitive advantage but can be difficult for entrepreneurs with limited experience and resources. The document also discusses the importance of designing new products at minimal cost without sacrificing quality, and developing the technical aspects through experience rather than textbooks.
Apple i phone marketing plan
The document provides an iPhone marketing plan with the following key points:
1. It outlines Apple's history and introduces their plan to launch the iPhone in 2007 as a smartphone combining internet, music, and video capabilities.
2. A situational analysis examines political, economic, social, technological, environmental, and competitive factors impacting the iPhone launch.
3. A SWOT analysis identifies strengths like innovation and brand awareness, and weaknesses like price and interface challenges. Opportunities include expanding markets, and threats include competition.
4. The marketing strategy outlines the product, price, placement, and promotion mix for a global iPhone rollout and advertising campaign. Marketing research targets different age groups.
Mostafa_Maarouf_Al-Assuity
Mostafa Maarouf Al- Assuity has over 15 years of experience in marketing, events, and advertising. He has worked for several companies in real estate, construction, automotive, and cultural sectors. His responsibilities have included creating marketing plans and budgets, organizing events, managing sponsorships, and handling advertising. He is proficient in English and Microsoft Office and has strong communication, leadership, and analytical skills.
Cv1 (1)
This curriculum vitae outlines the personal and professional experience of Mohamed Ibrahim Elsayed. It includes his education history, language skills, computer skills, personal skills, and work experience spanning from 2002 to present. His work experience includes positions in marketing, sales, public relations, and human resources for companies in Egypt, Qatar, Saudi Arabia, and Abu Dhabi.
More Related Content
What's hot
Nestle - Brand Management
Nestlé is the world's largest food and beverage company with over 2,000 brands. In the UK, Nestlé is strongly associated with confectionary, coffee, and cereal brands like KitKat, Nescafé, and Shreddies. While Nestlé has negative perceptions due to past issues, it maintains a 15% market share in confectionary through strong branding of popular brands. Nestlé uses brand acquisitions and innovations to enhance its image and limit competitive threats.
Marketing plan of Tarang
Tarang is a tea whitener produced by Engro Foods that is targeted at lower and middle income families in Pakistan. It is positioned as an affordable alternative to other milk powders that can be used for drinking, in tea, and for other purposes. Tarang has a competitive advantage due to Engro Foods' strong supply chain and distribution network. However, it faces threats from established competitors with strong brand loyalty like Nestle. Its marketing strategy involves segmenting customers based on demographics, psychographics and benefits sought. It is targeting children, teenagers, and older consumers by developing products tailored to their nutritional needs.
Brand Analysis of Cadbury Dairy Milk
1. Cadbury won the exclusive right to use its signature purple color (Pantone 2685C) on packaging over 100 years ago and has kept this color identity.
2. The 1997 "Freebird" commercial conveyed a strong message of freedom and happiness using imagery of a couple freeing caged pigeons while enjoying Cadbury.
3. After worms were found in some Cadbury chocolates in 2003, the brand invested heavily to upgrade packaging and launch a PR campaign featuring Amitabh Bachchan, rebuilding its wholesome image.
Marketing strategies of Samsung
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
Marketing plan project (final)
A detailed business plan designed to analyse the prospects of successfully introducing a new consumer product to the UK market.
Apple Inc.
Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. It introduced revolutionary products like the Apple I, Apple II, iPod, iPad, and iPhone. Apple aims to continue innovating and providing high quality products to customers while giving back to society through service, environmental responsibility and employee satisfaction. It seeks to be the global leader in consumer electronics. Apple faces competition from companies like Dell and HP but maintains strengths in its innovative culture and brand loyalty.
Tesla Model S- Marketing Strategy( MKT202)
The document discusses a group project for a marketing class. The group members are Md. Zahid Hasan, Moumita Islam Bristy, Fairoz Anika Anista, Tahmid Kader, Jannat Sattar Khan, and Sadia Alam. The group chose to analyze Tesla Motors and their Model S electric sedan. They discuss Tesla's mission and vision, product details of the Model S, target demographics, pricing, distribution, promotion strategies, and the product lifecycle. The conclusion states that the Model S has been successful in capturing attention but that Tesla will need to diversify their product line to target middle class customers in the future.
Oreo analysis
A brief analysis of the Oreo Brand. A brand that started with just a cookie and nowadays consists in an empire of 30+ varieties, many countries and participation in many other brands and products such as Ice Creams, pizzas, fudges and pretty much every thing which is chocolate-cookie-related-thingy..
The data presented here was a result of the work of many people including myself.
Marketing cadbury
This document provides information about target marketing for Cadbury Dairy Milk chocolate in India. It begins with an introduction to target marketing and segmentation. It then discusses Cadbury's target markets in India, which have expanded from kids to include all family members and occasions. The document outlines Cadbury's marketing mix strategies, objectives, and highlights for targeting different consumer groups. It concludes with a questionnaire and bibliography.
Porter's Five Forces Model and Porter's Value Chain of Nestle
This document discusses Porter's Five Forces model and Porter's value chain model using Nestle as an example. It analyzes Nestle using the five forces of competition, threat of new entrants, threat of substitutes, bargaining power of suppliers, bargaining power of customers, and competitive rivalry. It then describes Nestle's value chain including primary activities like inbound logistics, operations, outbound logistics, marketing and sales, and services. It also discusses Nestle's supporting activities such as procurement, human resource management, technological development, and infrastructure.
Samsung's Product & Marketing Strategy
This document discusses Samsung's rise from a manufacturer of low-end products to the 9th best global brand. It focuses on Samsung's product and marketing strategies, including technological leadership through R&D investment, customer-focused design, and introducing innovative first-to-market products. Samsung's marketing strategy involved creating a master brand strategy along with hero sub-brands, consolidating advertising agencies, targeting premium brand imagery towards high-income consumers, strategic sponsorships, and advanced digital marketing. These strategies helped shift Samsung's brand image from a value brand to a premium one.
Adidas Integrated marketing Communication campaign
Adidas is a German multinational corporation that designs and manufactures shoes, clothing and accessories. It employs over 53,000 people worldwide and produces over 660 million products per year. An integrated marketing communications campaign uses different promotional methods like print media, event marketing, and strategic partnerships to reinforce each other and achieve marketing objectives. Some tools proposed for a future Adidas campaign focused on fitness and health include hoardings in cricket stadiums, collaborating with gyms to offer members Adidas products, sponsoring a marathon with prizes of shoes and t-shirts, and giving winners a chance to be in an Adidas advertisement shoot and magazine cover.
Strategic Management Presentation - Apple Inc.
The presentation slides for a Strategic Management class at Biola University. We presented on Apple Inc. and through a semester long study came up with recommendations for Apple to implement to create more sustainable competitive advantage.
Pepsi marketing management
A study of the current brand image of Pepsi in India and suggestions of new products to improve the brand image and improve their market penetration
Consumer Behaviour Report - Ben & Jerry's
This document provides an analysis of Ben & Jerry's consumers and their decision-making process. It begins with background on the company and a PEST analysis of the macro-environment. A market segmentation identifies core target consumers as 20-35 year olds living in cities who seek organic, responsible products and an offbeat brand image. The document then examines Ben & Jerry's marketing mix and advertising, noting they rely more on PR, cinemas and social media than TV. It evaluates the consumer decision process and influences like health concerns. The summary concludes with recommendations, such as expanding distribution and innovating health-driven products to engage more consumers while maintaining brand values.
Apple & Samsung Marketing Strategy
Apple and Samsung both focus on quality products with competitive pricing, extensive distribution networks, and promotional incentives. Their marketing strategies are similar, relying on websites, campaigns, free gifts and services to advertise new devices and raise brand awareness. Both companies advertise directly through TV, internet and events and indirectly by encouraging trials of new products.
Audi Marketing Segmentation Presentation
Please Leave You Valuable Comments.
This Presentation is About Marketing and Branding of an Automotive Company. We Choose Audi for this Presentation.
Topics Are - Market Segmentation
Geographic Segmentation
Demographic Segmentation
Psycho-graphic Segmentation
Market Targeting
Market Positioning
Case Study - Apple Inc.
Apple Inc. is a multinational technology company founded in 1976. The document provides an analysis of Apple's management functions, including planning, organizing, leading, and controlling. It summarizes Apple's current strategies, past strategies, organizational structure, culture, leaders and leadership approaches, and control mechanisms. Apple differentiates itself through innovation while also pursuing low costs. Its unique organizational structure is hierarchical and emphasizes excellence, creativity, innovation, and secrecy in its culture.
PPt Of New product development strategy of samsung
The document discusses new product development. It states that new product development is important for startups to guide the direction of the company and determine its success. It is key to gaining a competitive advantage but can be difficult for entrepreneurs with limited experience and resources. The document also discusses the importance of designing new products at minimal cost without sacrificing quality, and developing the technical aspects through experience rather than textbooks.
Apple i phone marketing plan
The document provides an iPhone marketing plan with the following key points:
1. It outlines Apple's history and introduces their plan to launch the iPhone in 2007 as a smartphone combining internet, music, and video capabilities.
2. A situational analysis examines political, economic, social, technological, environmental, and competitive factors impacting the iPhone launch.
3. A SWOT analysis identifies strengths like innovation and brand awareness, and weaknesses like price and interface challenges. Opportunities include expanding markets, and threats include competition.
4. The marketing strategy outlines the product, price, placement, and promotion mix for a global iPhone rollout and advertising campaign. Marketing research targets different age groups.
What's hot (20)
Porter's Five Forces Model and Porter's Value Chain of Nestle
Porter's Five Forces Model and Porter's Value Chain of Nestle
Adidas Integrated marketing Communication campaign
Adidas Integrated marketing Communication campaign
PPt Of New product development strategy of samsung
PPt Of New product development strategy of samsung
Similar to Elaraby
Mostafa_Maarouf_Al-Assuity
Mostafa Maarouf Al- Assuity has over 15 years of experience in marketing, events, and advertising. He has worked for several companies in real estate, construction, automotive, and cultural sectors. His responsibilities have included creating marketing plans and budgets, organizing events, managing sponsorships, and handling advertising. He is proficient in English and Microsoft Office and has strong communication, leadership, and analytical skills.
Cv1 (1)
This curriculum vitae outlines the personal and professional experience of Mohamed Ibrahim Elsayed. It includes his education history, language skills, computer skills, personal skills, and work experience spanning from 2002 to present. His work experience includes positions in marketing, sales, public relations, and human resources for companies in Egypt, Qatar, Saudi Arabia, and Abu Dhabi.
ESSAM CV +.docx1
This curriculum vitae provides personal and professional information about Essam Mohamed Ghareeb Mohamed. It outlines his education, skills, language abilities, work experience, and contact information. Over his career, he has gained experience in sales, marketing, procurement, and management. He has worked in several roles for companies in Egypt involved in electrical supplies, air conditioning, food production, and hydraulic materials.
Ahmed Shams CV - Marketer
Ahmed Ibrahim Shams is seeking a position as a group product manager where he can develop his skills and career over the next 5 years. He has over 15 years of experience in marketing and sales roles in the pharmaceutical industry in Egypt and Saudi Arabia. His experience includes product management, marketing management, and medical representative roles where he was responsible for developing marketing strategies, product launches, and maintaining customer relationships. He has a bachelor's degree in pharmacy and various training in marketing, sales, and business skills.
islam cvx
Islam Mohamed Fathy Serour is a marketing and sales professional with over 20 years of experience in various industries. He has held positions such as Marketing and Sales Manager, Branch Manager, and Campaign Manager. Serour has a bachelor's degree in business administration from Alexandria University and completed additional training in logistics, transportation, and computer skills. He is seeking a new opportunity to utilize his expertise in marketing strategy, negotiations, leadership, and team management.
Integrated Marketing Communication Plan for Folli Follie
This document provides an integrated marketing communications plan for the FF Group of Companies focusing on their expansion into China. It includes a situation analysis of the luxury goods market and competitors in China. The objectives are to strengthen FF's reputation, attract new customers, and create positive buzz in the industry. The strategies proposed include consistent branding, reusable digital content, and metrics to measure activities and inform future decisions. If implemented, this plan aims to successfully introduce the FF brand in China while respecting local needs and expectations.
Elham Selim CV - NOV 16
This document provides a summary of Elham Selim's professional experience and qualifications. It outlines her career history in hotel sales and marketing roles spanning from 1988 to present, including positions as Director of Sales and Marketing at several large Egyptian resorts. It also lists her education, skills, areas of experience such as international trade shows attended, and references available upon request.
C V
Sadek Mefreh Sadek Hanan provides his contact information and objective. He has over 20 years of work experience in various logistics, transportation, and project management roles. These include positions as a branch manager overseeing sales, customer service, and warehouse operations; supervisor ensuring shipments are processed correctly; team leader handling daily pickups and deliveries; and site supervisor responsible for receiving materials and supervising workers. He has a Bachelor's degree in business administration with a focus on business, economics, and information systems. He is proficient in Microsoft Office, Arabic and English.
Hossam C.V.
This curriculum vitae is for Hossam Saad El Wasfi. It provides biographical information such as his name, address, phone number, and email. It then details his education history including graduating from Ain Shams University with a BA in Business Administration. The bulk of the document outlines his professional experience holding various sales, marketing, and managerial roles over 20 years for companies in Egypt including Scientific Connections, Luna Co., and Pechiney Middle East. It closes with additional information on travels and availability of references.
CV Amr Khalil
Amr Khalil Abdul Moneem is seeking a professional position where he can apply his diverse marketing, sales, public relations, educational, and training experience. He has over 20 years of experience in these fields, having held positions such as General Manager, Business Development Manager, Executive Director, and Marketing Manager. He has worked on marketing plans, advertising campaigns, training programs, and business development for various companies in Egypt and Saudi Arabia.
TAREK philips
Tarek Rabee Hassan has over 15 years of experience in sales and business development roles. He graduated from El-Mokatam Academy for Sciences with a specialization in commerce and has worked for several reputable companies in Egypt, including Johnson & Johnson, Phillips Lighting, and Arab Industries and International Trading Co. Currently, he is a Sales Supervisor at Arab Industries and International Trading Co. He is fluent in Arabic and English and has strong communication, negotiation, and computer skills.
Profile of Priya Sanghvi
Priya Sanghvi is a marketing consultant based in Bangalore specializing in luxury lifestyle brands such as fashion, sports, homes, automobiles, and hotels. She has over 15 years of experience in marketing and brand management. Prior to starting her own consultancy firms, she held marketing roles at various companies managing brands like Lee, Nautica, Tommy Hilfiger, Xylys watches, and lingerie brand Enamor. She has expertise in areas of marketing strategy, branding, customer relationship management, retail activation, events, and public relations.
Adidas case study by shyam gour
Adidas launched an integrated marketing campaign called "Impossible is Nothing" in 2004 to associate the brand with athletic performance beyond conventional limits. The campaign localized messaging for different markets.
Adidas faced competition from Nike, the global market leader with 40% market share in the US. In 2003, Nike surpassed Adidas as the leader in the important soccer market in Europe.
Adidas' target segment was 12-24 year olds who spent much of their time on mobile media like instant messaging, music/video downloads, and gaming. To be more effective against heavily funded competitors like Nike, Adidas adopted a "Blue Ocean Strategy" focusing on new media like mobile phones.
Tamer El Gallad CV
Tamer Abbas El-Gallad has over 20 years of experience in graphic design and print production. He is currently the Studio Manager and Senior Finalizer at Creative Lab Advertising Agency, where he assigns projects, tracks progress, and finalizes printed materials. He has previously held graphic design and production roles at several other advertising agencies. El-Gallad is proficient in programs like Photoshop and Illustrator. He is seeking a new challenging position where he can further develop his skills.
ww latest resume last up to date 25-7-2015
Walid Helmy Waziry has over 30 years of experience in commercial, export, and business development roles. He has worked in Egypt, Kenya, and other countries developing new clients and markets. Currently he is the Commercial Director for Shalee Co. in Cairo, where he helps shape strategy and manages commercial partnerships.
Nine by Nine: 81 Brands Changing Modern Ecommerce
What makes a brand meaningful? Which brands are leading the pack during this pivotal moment for ecommerce?
Klaviyo recently teamed up with our partners at Future Commerce to better understand which brands have staying power and why they're so beloved. The results of that research are summarized and dissected in a new report, Nine by Nine: 81 Brands Changing Our World.
This is not a list. This inaugural report spotlights brands that are distinguishing themselves by making a difference across nine categories that will define the future of ecommerce.
Explore the research, discover key report findings, and have your questions answered in our upcoming webinar featuring expert insights by Phillip Jackson and Brian Lange, co-founders of Future Commerce.
Departmental store Project Class 12 Marketing ( 783 )
Made according to CBSE guidelines . “Visited a departmental store/retail shop or
consumer co-operative store located nearby to
study and report on the functioning of the
store or shop.” . Includes questionnaire , pictures , summaries , conclusion .
Emirates airlines 4 p’s
Emirates Airlines is based in Dubai and operates internationally, transporting passengers and cargo between countries. It has a variety of aircraft, multiple cabin classes including first class, business class and economy. Emirates promotes through advertising campaigns, discounts, and sponsorships. It distributes tickets through travel agents and has a global network of routes connecting six continents and over 140 cities through its Dubai hub airport.
Jack wolfskin marketing strategy
Marketing strategy for Jack Wolfskin for entering the Turkish market. Elaborated within a marketing management course.
2nd session
Content :
Function of marketing
Marketing Challenge
strategic innovation models
marketing plan
how to make brand
Similar to Elaraby (20)
Integrated Marketing Communication Plan for Folli Follie
Integrated Marketing Communication Plan for Folli Follie
Departmental store Project Class 12 Marketing ( 783 )
Departmental store Project Class 12 Marketing ( 783 )
More from Ahmed El-Tarouty
Tourah cement assigment
This document compares financial ratios for Tourah Cement Company from 2004 to 2005 and compares them to industry averages. It analyzes liquidity, profitability, and solvency ratios. Liquidity ratios improved for Tourah from 2004 to 2005 and were better than industry averages in 2005. Profitability ratios declined for Tourah from 2004 to 2005 and were lower than industry averages in 2005. Solvency ratios improved for Tourah from 2004 to 2005 but were lower than industry averages in 2005. The document concludes with a recommendation to invest in Tourah Cement Company.
starbucks international marketing
This document presents a case study on the international expansion of Starbucks. It provides a brief history of Starbucks, noting that it was founded in 1971 in Seattle and initially only sold high-quality coffee beans. By the late 1980s and early 1990s, Starbucks had begun rapidly expanding across the United States. Seeing saturation in the US market, Starbucks began expanding internationally in the 1990s, opening locations first in Japan in 1996 and later in the UK, Latin America, South America, Russia, and Vietnam. The document then outlines several problems and questions regarding Starbucks' management of controllable and uncontrollable elements, risks, strategy criticism, improving profitability in markets like Japan, factors influencing international expansion, overcoming obstacles in markets like Italy
Nation branding
The document discusses South Africa's efforts to brand itself as a touristic country. It analyzes South Africa's initial identity elements promoted in ads, such as its natural attractions and hosting of the World Cup. Feedback was largely positive but noted safety concerns. To address this, South Africa launched a new ad campaign with the provocative title "Never road trip to South Africa, it's not safe." The ad showed a woman traveling safely alone across the country. This new approach succeeded in reducing the gap between South Africa's desired identity as a tourist destination and outsiders' perceived image of its safety.
Nostalgic marketing
This document discusses a Vodafone advertisement from 2016 and analyzes how it uses nostalgia and art. The ad presents a beautiful song that uses the melody of an old song. It mixes nostalgic items like the ad title, old decorations, fashion and actors. The ad also mixes different arts through attractive colors, lovely actors, joyful music and dance. It is presented as an example of making art through advertising.
Creative marketing
This document contains a summary of 3 marketing assignments:
1. A creative ad for Mercedes focusing on customer service.
2. An analysis of brand placement in a music video highlighting brands like Lipton, FedEx, Puma, and Sony.
3. A guerrilla marketing campaign by Palmolive bringing pop-up bathrooms to public places to promote hand washing.
Lotto (3)
This document provides a marketing plan summary for Lotto Sport Egypt. It includes a situational analysis, SWOT analysis, marketing objectives, and promotional strategy. The promotional strategy involves an integrated marketing communications plan utilizing advertising, sales promotions, public relations, and digital marketing tactics. Key elements include social media campaigns, television commercials, print ads, billboards, discounts, gifts, and sponsoring sports teams/leagues. The plan aims to increase brand awareness, sales, and store presence for Lotto Sport Egypt. Budgets are allocated for each promotional element and monitoring and contingencies are proposed to ensure objectives are met.
Ksa
The Saudi department at the Cairo International Book Fair had an attractive external design featuring books shaped in the form of the Saudi name and flag. Internally, the Saudi booths were well-established, furnished and organized, using digital tools like LCD screens and brochures. The Saudis sought to promote their national identity by highlighting their strong Islamic cultural heritage and traditions, as well as new investments in education aligned with Saudi Arabia's 2030 vision. Based on their observation, the authors felt Saudi Arabia succeeded in conveying its image as a country with deep roots and a strong, promising future.
Chevorlet Consumer behavior
This document provides an analysis of Chevrolet advertising campaigns in Egypt for different vehicle models. It examines the personal and psychological factors targeted for pickups, Aveo, Optra, and Cruze vehicles. For each model, it analyzes the motivation appeals, perceptions, and learning approaches used in ads. It also evaluates the cultural and social factors addressed, including the social classes and reference groups targeted. The document presents this information through detailed sections on each vehicle model's advertising strategy and audience.
Bein ppt
1) The research measures the effect of Egypt's participation in the 2018 World Cup on subscription rates for BEIN Sports channels in Egypt.
2) BEIN Sports is a sports broadcaster in the Middle East and North Africa owned by Al Jazeera Media Network. It holds rights to various sporting events like the Premier League and Olympics.
3) The research found that Egypt's participation increased viewership but would not greatly increase subscriptions due to the high cost of subscriptions and availability of free online streaming options.
More from Ahmed El-Tarouty (9)
Recently uploaded
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsMastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Recently uploaded (20)
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Elaraby
- 2. Prepared by: 1- Ahmed Mohamed Abd Elhalem 2- Ahmed Medhat Mohamed 3- Ahmed Emad Abd Elfattah 4- Mohmed Ahmed Gamal 5- Sherif Ahmed Ibrahem
- 4. About the Company - ELARABY is an Egyptian joint-stock family enterprise established in 1964 - Engaged in both manufacturing and marketing of engineering products and plays a developmental role for the Egyptian economy and society. - It is dedicated to provide high quality products to meet the needs and expectations of the consumer. - Its aim is to be the best Arab and African
- 5. Brand Equity - Set of brand-related associations held by the consumer in memory toward brand logo or name - ELARABY group is a well established company - Fulfill the brand equity components 1- Awareness 2- Knowledge 3- Quality 4- Image 5- Loyalty
- 6. 1- Awareness ( IMC ) a) Advertising e) Personal Selling b) Sales Promotion f) Direct Marketing d) Public Relation
- 7. 1- Awareness ( IMC ) Ex: TORNADO Recognize & Recall
- 8. 2- Knowledge Full details implemented through - Website & Facebook page - Hot line: 19319 - Carrefour - Brochures
- 9. 3- Perceived Quality - Reliability: Function doing - Tangibility: physical quality - Responsiveness: facebook page & customer service centers - Assurance: trust in guarantee (field of experience)
- 10. 3- Perceived Quality - Empathy: Friendly behavior of customer service agent in Abbaseia center
- 11. 4- Brand Image: ELARABY group tried a lot to make its brand image reflects its identity العربى...الثقة صناع And we can discover that in its facebook page reviews and comments. Brand’s image reflects identity?
- 12. 5- Brand Loyalty: customers who have purchasing experience from ELARABY Products, regularly purchase (high-quality products that incorporate high technology)
- 13. Bad Image In summer 2016 There was a defect in SHARP air conditioners
- 15. In Cairo Festival Mall
- 16. Feedback in next summer In summer 2017 SHARP still No1, but its market share decreased greatly compared with previous years
- 17. Thank you