creative marketing

1. SECOND ASSIGNMENT
1- Creative Ad
2- Brand Placement
3- Guerilla Marketing
TO DR: HISHAM RAAFAT

2. 1- Mohamed Ahmed Gamal
2- Sherif Ahmed Ibrahim El Shafee
3- Ahmed Medhat mohamed
4- Ahmed mohammed Abd Elhalem
5- Ahmed Emad Abd Elfattah
Prepared By:

3. 1- CREATIVE AD

4. Mercedes service close to your heart
https://www.youtube.com/watch?v=bzxiM8oxI8I

5. Novelty
 Mercedes create a new idea
 Idea of innovative

6. Complexity
Link between different things as:
 Watch maker
 Dressy
 The jewelers and gold
 Child and bear

7. Relevance
 Happiness is tied to things
 the statement "what closet to our hearts is left in the
best hands"
 Relevance linked between service and details

8. Originality
 Mercedes Benz is the first company provides an ad like this ad
 " Mercedes Benz original service "

9. Aesthetics
Mercedes provided an beautiful ad:
 Music
 Gold
 The bride
 The child
 The black car " luxury"
 We notice that all reviews of
video are positive
 All love imaginative idea

10. 2- BRAND PLACEMENT

11. WAMA SONG
https://www.youtube.com/watch?v=zkRU7Ptctc4

12. SHOW TIME
Example Of Brands
Lipton
FedEx
Puma

13. Example Of Brands
SONY

14. Example Of Brands

15. 3- GUERILLA EVENT

16. PALMOLIVE
https://www.youtube.com/watch?v=d6V_HPKM_D8

17. PALMOLIVE
Palmolive try to promote
their hand wash products
in an unconventional way .
This involves creative,
unconventiol and
surprising actions
focusing on grasping the
attention of the public in
more personal and
memorable level

18. PALMOLIVE
 Palmolive team
creative and
uncongenial idea to
bring a pop up
bathroom to the public
places and surprise
people which in need
to wash their hands as
child eating cupcake
or a girl using wipes
to clean her hands

19. PALMOLIVE
 people interact effectively with the campaign as it is
easy to understand the message behind and also satisfy
their needs at the right time

20. PALMOLIVE
 The core value the
marketers tried to deliver,
that Palmolive hand wash
products are important
for your hygiene
 The idea is delivered in a
memorable and in a
different way

21. THANK YOU