What makes a brand meaningful? Which brands are leading the pack during this pivotal moment for ecommerce? Klaviyo recently teamed up with our partners at Future Commerce to better understand which brands have staying power and why they're so beloved. The results of that research are summarized and dissected in a new report, Nine by Nine: 81 Brands Changing Our World. This is not a list. This inaugural report spotlights brands that are distinguishing themselves by making a difference across nine categories that will define the future of ecommerce. Explore the research, discover key report findings, and have your questions answered in our upcoming webinar featuring expert insights by Phillip Jackson and Brian Lange, co-founders of Future Commerce.

1. Nine by Nine: 81
Brands Changing
Modern Ecommerce

2. Joseph McCarthy
Director of Performance
Marketing
Brian Lange
Co-founder
Phillip Jackson
Co-founder

3. What is
Klaviyo?
Only marketing platform that helps ecommerce businesses on day 1 and scales as they grow
Email SMS Onsite Forms Segmentation Analytics
400 Employees Globally / 38,000 Customers / 82 Countries

4. Future Commerce is a retail media research startup
focused on helping eCommerce businesses create
strategic vision.
We create content for modern brand marketers to shape
the future of their retail and DTC businesses.
What is Future
Commerce?

5. Housekeeping
Webinar recording available
Additional content available at klaviyo.com
Email webinar-questions@klaviyo.com

6. 1 Nine by Nine research background
2 Nine future-defining categories and their winners
3 Takeaways for ecommerce brands
4 Q & A
Agenda

7. 1
Nine by Nine
research background

8. So, retail has changed...

9. What makes a brand
meaningful?

10. Report now
available
Download at:
https://futurecommerce.fm/ninebynine

11. We sought a wide array
of diverse thinkers,
founders, builders, and
innovators.

12. 2
The results and
change-makers

13. 9 future-defining
categories

15. Product Categories:
- Fitness
- Cycling
- Athleisure
- Footwear, Accessories
- Running Apparel
- Training
- Feminine Care
1.
9.

16. “We challenged ourselves to
ask how to talk about product
in unexpected ways.”
Todd Meleney,
Vice President of Marketing, NOBULL

18. Product Categories:
- Luxury Resale
- Personal Care
- Fashion & Lifestyle
- Wellness
- CBD Personal Care
- Spirits
1.
9.

21. Product Categories:
- Footwear
- Yogurt
- Shapewear
- Apparel
- Sleepwear
- Flowers
- Personal Care
- Furniture
1.
9.

22. Interview with
Supply
Read the full interview on the
Klaviyo Blog

24. Product Categories:
- Retail & Last Mile
- Social Commerce
- Ecommerce Platform
- Membership
- CPG
- Concierge
- Logistics & Marketplace
- Basics/Personal Care
1.
9.

25. “Unless you control your
customer base, it’s someone
else’s customer.”
Kara Goldin, Founder & CEO, Hint

27. Product Categories:
- Magic
- Apparel
- Beauty
- Toys
- Home
- Beauty
1.
9.

30. Product Categories:
- Outdoor
- CPG
- Footwear
- Denim
- Personal Care
- Produce
- Fitness
- Cleaning Supplies
- Lawn and Garden
1.
9.

33. Product Categories:
- Outdoor
- CPG
- Footwear
- Denim
- Personal Care
- Produce
- Fitness
- Cleaning Supplies
- Lawn and Garden

34. Product Categories:
- Apparel
- Resale
- Women’s Intimates
- Beauty
- Media
- Lifestyle
- Footwear
1.
9.

36. Product Categories:
- Outdoor
- Bags/Camera
- Apparel
- CPG
- Brand Holding
1.
9.

39. Product Categories:
- Fast Food
- Retail/Wholesale
- Payments
- Lifestyle
- Grocery
- Produce
- Coffee
- Hardware
1.
9.

41. 9 future-defining
categories

42. 3
Applying these
findings

43. What are the main takeaways
for ecommerce brands?

44. Effective
marketing
does more
than just meet
a need — it
connects on a
personal level

45. ç
Personal
connections
matter — and
memorable
experiences
build lasting
relationships

46. Successful
growth brands
have figured
this out and are
capitalizing on
the opportunity

47. Own your Growth

48. ● Pre-built integrations
● CRM
● Activity history
● Segmentation
● Content designer
● Workflows and automations
● Deliverability
● Revenue attribution
● Predictive analytics
We built the first
marketing
platform with
customer data
baked in.

49. Use API endpoints from all
customer touchpoints to
request data.
Use Klaviyo’s Event, Custom
Property, and Javascript API
to pass this information
to Klaviyo.
With Klaviyo,
you can
leverage data
from all of your
channels
to build
relationships

50. Customers have made more than $3.7 billion in
revenue in the last year alone.
Join the movement at klaviyo.com

51. Questions?