The Saudi department at the Cairo International Book Fair had an attractive external design featuring books shaped in the form of the Saudi name and flag. Internally, the Saudi booths were well-established, furnished and organized, using digital tools like LCD screens and brochures. The Saudis sought to promote their national identity by highlighting their strong Islamic cultural heritage and traditions, as well as new investments in education aligned with Saudi Arabia's 2030 vision. Based on their observation, the authors felt Saudi Arabia succeeded in conveying its image as a country with deep roots and a strong, promising future.

1. NATION BRANDING
TO DR: HESHAM RAAFAT

2. 1- Mohamed Ahmed Gamal
2- Sherif Ahmed Ibrahim El Shafee
3- Ahmed Medhat mohamed
4- Ahmed mohammed Abd Elhalem
5- Ahmed Emad Abd Elfattah
Prepared By:

3. Cairo International Book Fair
Last Tuesday we
went to the
Cairo International
Book Fair

4. Cairo International Book Fair
And what catches
our eyes is the
Saudi department
in the fair

5. Cairo International Book Fair

6. 1- External Design
Attractive design
(Books shape)
carrying the name
and the flag of KSA

7. 2- Internal Design
- Well established,
furnished and
organized booths

8. 2- Internal Design
Using different tools
in showing data
-LCD screens
- Macketts
- Personal aids
- Fliers

9. 3- Public Figures

10. Cairo International Book Fair

11. KSA Identity
KSA wants to deliver that, it’s a country having
-Strong deep-rooted culture
presented in Islamic places
{ Kaaba & Madina }

12. KSA Identity
KSA wants to deliver that, it’s a country having
-Strong deep-rooted habits
and traditions presented in
Bedouin clothes and food

13. KSA Identity
KSA wants to deliver that, it’s a country having
- New strong investments
especially in the field of
education appeared in
establishing a huge
university according to
KSA 2030 vision

14. Cairo International Book Fair

15. KSA Image
From our point of
view, KSA succeeded
to deliver its message
as a deep-rooted and
strong promising
country