virtual market research

1. BEIN Sport Market Research

2. Prepared by:
1- Ahmed Mohamed Abd Elhalem
2- Ahmed Medhat Mohamed
3- Sherif Ahmed Ibrahem
4- Mohamed Ahmed Gamal
5- Ahmed Emad Abd Elfattah

3. Introduction:

4. Introduction:
- In this research we will
measure the effect of the
participation of the
Egyptian football team in
the world cup Russia
2018 on the change in
subscription percentage
in BEIN sports channels.

5. Introduction:
BEIN Sports is a group of sports
channels based in Qatar, serving
the Middle East and North Africa
(MENA) region. It is owned by
BEIN Media Group,
a subsidiary of Al-Jazeera
Media Network.
The channels primary broadcast
in Arabic, but it also offers feeds
in English, French, and Spanish.

6. Introduction:
-Formerly it was re-named BEIN
Sports in 2013 to unify it with
Al-Jazeera group of sports
networks in the lead-up to the
2014 FIFA World Cup.
- The network acquired MENA
rights to the Premier League. On
2017, the IOC announced a
partnership with BEIN Sports to
launch a local linear version of
Olympic Channel for MENA on
November 2017

7. Introduction:
FIFA World Cup 2018
- The 2018 FIFA World Cup will be
the 21st FIFA World Cup, a
quadrennial international football
tournament contested by the
men's national teams of the
member associations of FIFA.
- It will be in Russia from
14 June until 15 July 2018

8. Introduction:
Different packages (in Egypt):
- Top Entertainment 2280 LE/y
- Top Sport 2280 LE/y
- Complete Packages 2736 LE/y
- World Cup Package 1850 LE

9. Introduction:
Importance of the research:
Collecting data about customers
and their satisfaction level on
BEIN sport world cup package
fees, and if they will subscribe
or not especially after the
participation of the Egyptian
national team in the world cup.

10. Introduction:
Research Gap
Previous researches measure
the BEIN market share in the
market compared by the other
encrypted sports channels, but in
our research we will measure the
change in this market share in
Egypt especially in Sharkia after
the participation of the Egyptian
Football team in the Russia World
Cup 2018.

11. Research question:

12. Research Question?

13. Methodology:

14. Methodology:
Cause- result relationship "predictive"
To know the effect on customer
satisfaction and their demand to
subscribe
Data were collected through
structured questionnaire which was
modified by our team from
Surveymonkey.com website.

15. Data Analysis:

16. Data Analysis:
12-24 years
44%
25-34 years
26%
35-44 years
17%
45- 54 Y
11%
+55 Y
2%
AGE
Interested
76%
Not
Interested
24%
Interested In Sport

17. Data Analysis:
Married
58%
single
42%
Marital Status
MALE
64%
FEMALE
36%
GENDER

18. Data Analysis:
Bein
26%
ON Sport
39%
Nile Sport
5%
Others
30%
Watched Channels

19. Data Analysis:
Home
22%
Café
25%
Both
53%
Watching Places

20. Data Analysis:
Yes
75%
No
25%
Arabic Commentator

21. Data Analysis:
Yes
69%
No
31%
Effect Of Egypt
Participation On
Watching

22. Data Analysis:
Yes
19%
No
81%
Do you see subscription
price suitable ?

23. Data Analysis:
Yes
12%
No
88%
Will You Subscribe?

24. Discussion:

25. Discussion:
By analyzing the previous Data we found that:
- 87% of males are interested in sports.
- 28% of females are interested in sports.
- 75% of participant are watching football.
- Average watching time is 3 hours/week.
- Almost age has subscription is from 25- 34 years.
- Almost age below 35 years are watching
on smart devices.

26. Discussion:
By analyzing the previous Data we found that:
- Almost age above 45 years are watching on TV.
- 30% of Participants are watching other open
channels in foreign satellites.
- 81% 0f participants found BEIN subscription
is expensive.
- The presence of the Egyptian team in the world
cup 2018 will make 69% of participant follow the
event but only 12% will buy BEIN subscription.

27. Conclusion:

28. Conclusion:
From the previous data we found
that, the presence of the Egyptian
team in the Russia world cup 2018
will affect greatly on the watching
percentage but on the other hand
it will not affect greatly on the
BEIN Subscription percentage
Because:

29. Conclusion:
1- The high cost of the
subscription especially for
new customers.
2- High percentage of viewers is
watching matches using free
online smart devices.
3- High percentage of viewers
prefers to watch matches on café.

30. References: