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Prepared and presented by :
Muhammad Hesham
Marketing : Session 2
Who Are you again ?
‫افتح‬ ‫عمدة‬ ‫انا‬ ‫ياعم‬
1. Functions of marketing
2. Marketing challenge
3. Strategic innovation models
4. Marketing Plan (definition & Steps )
5. How to make Brand
7 Functions Of Marketing
+
MIM ++ Selling Financing
Marketing information management
MiM
example
Selling
Personal Communication
Financing
Types of Products
Sponsorship
TV Rights
Market Challenge
Market Opportunities
Marketing Management
Strategic innovation models
3 Magical Words
Planning
Situational
Analysis
Target Audience
Marketing Goals Tactics
Marketing Budget
1- Situational Analysis
2- Target Audience
3- Market Goal
4- Tactics
According to: Types of Customers
Platinum
Gold Silver
5-Budget
Branding Process
1
2
3
4
5
Understanding
& Discovering
Positioning &
Differentiating
Visual Identity Complete
System
Updates &
Maintenance
1-Understanding & Discovery
2- Positioning & Differentiating
3- Visual Identity
4- Create A Complete System
5- Updates & Maintenance
Brand Loyalty
‫فاميلي‬ ‫باور‬ ‫بفضل‬!!
Love Your Brand
“APPLE”
Instagram
Logo
•GAP
Competitive Awareness
Summary
Contact :
Muhammad.hesham7@outlook.com
FB.com/groups/
2nd session

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2nd session